Generate more qualified, high-intent HVAC leads for your business.
Bills Comfort Systems needed to generate more leads for their heating and air conditioning services. Based in Ogden, UT, this mid-sized HVAC company was struggling to convert website visitors and needed a comprehensive digital marketing approach to drive growth.
Custom Landing Page Design: Optimized pages specifically for higher conversions
Granular Keyword Targeting: Precise keyword matching to drive relevant traffic
Competitor Campaigns: Targeted competitor brand terms to capture market share
Local Service Ads: Increased local visibility to capture high-intent leads
RLSA Campaigns: Implemented remarketing lists for search ads to re-engage potential customers
In just 6 months of working with OppGen, Bills Comfort Systems achieved:
Your marketing budget attracts "price shoppers" rather than serious HVAC prospects, filling your pipeline with unqualified leads who aren't ready to commit to your services.
You're competing against everyone from local contractors to national HVAC companies, making it increasingly difficult to stand out in search results and driving up your cost-per-lead.
Your HVAC business experiences dramatic revenue fluctuations with high demand in summer and winter months, followed by significant slowdowns in between.
Without proper attribution tracking, you can't determine which marketing channels actually drive signed contracts versus those bringing window shoppers.
Your cost-per-click continues to rise as competitors bid up the same HVAC-related keywords, diminishing your return on ad spend and making it harder to grow your business.
New York City, NY | Columbus, OH | Los Angeles, CA | Dallas, TX
© 2025 OppGen
In just 6 months of working with OppGen, Bills Comfort Systems achieved:
Discover how your current HVAC marketing performance compares to industry benchmarks and identify opportunities to improve:
Comprehensive HVAC keyword gap analysis
Geographic targeting assessment
Competitor positioning evaluation
No commitments, just actionable insights delivered to you.
Wasted ad spend identification
Conversion rate optimization recommendations
Local SEO performance review for HVAC contractors
Seasonal budget optimization for peak heating and cooling months
Keyword filters to block price shoppers and unqualified leads
Location targeting that reaches customers in your service areas
Top placement in Google's local business listings for "HVAC near me" searches
Google Business Profile optimization to showcase your services
Mobile-friendly designs for customers researching on phones and tablets
Trust building features showcasing licenses, insurance and customer reviews
Clear service area maps and information to attract local customers
Targeted ads for users researching heating and cooling solutions
Seasonal promotions to maintain business during slower months
Educational content that positions you as the local HVAC expert