Home Builder Marketing Must Change in 2025.
Here is why:
- Increased competition in online marketing
- Shrinking pool of high intent buyers
- Rising home prices
- Highest mortgage rates in a decade
Builders That Have Partnered With OppGen Marketing
Make these changes.
1. Hyper Target Buyers
- Ad platform automations do not achieve the required precision targeting.
- A manual, data driven approach is required to isolate your ideal buyers.
- Continuous refinement to adapt to the changing market.
2. Fix the Buyer Journey
- Sending users to a map or community page is not the right entry point.
- The journey after the click must showcase your credibility and only the content important to the home buyer.
3. Attribute to Pipeline
- Understanding what part of the campaign is driving showings, appointments and contracts.
- Using this information to continuously refine marketing campaigns.
Let us help you analyze your current marketing with a free, no-strings attached audit
Results when we implement the changes for our clients.
Case Study: Epcon
Background: Epcon Communities lead volume had plummeted, the sales pipeline dried up, and their cost per lead had tripled.
But why? Their agency was using broad targeting with heavy platform automation, hoping the algorithms would find their buyers.
Changes
Targeting: OppGen implemented highly refined targeting that isolated their ideal buyers.
Buyer Journey: A new buyer entry point was created to showcase the important factors in their home purchase decision.
Connection to Sales Pipeline: With the new buyer journey it was now possible to directly attribute the campaigns to where a lead made it in the sales pipeline.
Results
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538% - Increase in lead volume
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75% - Decrease in cost per lead
Partner with the leader in home builder marketing.
About OppGen.
Since 2014, OppGen has been serving clients across the United States and Canada. Developing a unique understanding of the home buying market and adapting and changing our approach with current market conditions.
Why OppGen
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A team with deep ad platform knowledge, SEO optimization, customer journey alignment, and data analysis
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Highly strategic campaign management featuring a manual, hands-on approach
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Unique approach for targeting customer intent drives funnel alignment and ROI
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No "account managers" - work directly with the OppGen team running your campaigns
Award Winning ADVERTISING Solutions
What our clients are saying...
We Specialize in Home Builder Digital Marketing
PPC Marketing Strategy
We break down each journey into informational, navigational, and transactional targeting on the necessary advertising platforms.
SEO Content and Strategy
Our SEO strategies are centered on lower funnel search terms that home buyers use to find their next home.
Campaign Management
Optimization of search advertising, display advertising, and social advertising through manual and programmatic methods.
Customer Journey
We develop landing page strategy and structure content, assets, copy, and CTA's to effectively target home buyers and improve CRO.
Campaign Reporting
Leveraging data analytics, we find opportunities that boost campaigns and serve as discussion points. We also include a real-time dashboard.
Ad Creation
We craft compelling ad copy and messages that speak directly to your target home buyer audiences, serving to qualify prospects and improve engagement.
Talk to an Expert
Find Out Why Your Marketing Is Underperforming
A critical factor to both our success is a partnership that is a good fit.
OppGen is a boutique agency, and we only onboard 8-10 clients a year. We do this to ensure we can provide service to our high standards and create long-term relationships.
Our discovery steps allow both our prospective clients and our team to determine if OppGen’s approach to digital advertising is a fit.
Step 1: Consultation and discovery call
Step 2: Audit of current digital marketing
Step 3: Proposal for our partnership
Step 4: Relationship kick-off and launch
