OppGen MarketingOppGen Marketing


The experts at helping offline businesses identify, target, and acquire more of their best customers online.

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client Success: GBM Law

client Success: BREWDOG

Reach your peak.

Online lead generation designed to take you to the top of your market.

We all have a mountain to scale. For your business, it is the markets you serve.

Similar to your customers’ journey to finding you, your road to success online requires guidance and solutions. Our direct-to-expert model was created to provide you the strategies, solutions, and communication necessary to own your market.

Unlike others, we utilize a proprietary intent-driven marketing approach proven to generate more profitable customers online. Working with our marketing team means narrowing in on the intent of your target audience, then aligning that intent with unique web experiences across the best digital advertising channels.

Simply put, our lead generation marketing will empower you to outperform your competitors and win online.

Multi-national brewery, BrewDog, doubles AGM attendance with social ads.

OppGen was faced with the challenge of doubling BrewDog’s total attendance of their Annual General Mayhem event with a goal of 8,000 attendees and less than a month until the event. After meeting with the BrewDog marketing team to better understand their target audience for the AGM event, OppGen developed a digital strategy that helped BrewDog completely sell out the event, exceeding their initial of 8,000 attendees by more than 10%.

BrewDog USA completely sold out their AGM event, greatly exceeding their initial goal of 8,000 attendees.

Effective CRO, journey development, and improved audience targeting enabled BrewDog to achieve an outstanding 11.5% sale conversion rate.

As a result of the campaign, BrewDog received a ROI of 583% with an average CPA of only $5.07.

Roadmap for success.

Path #1: Modular Programs

Fully integrated, industry-specific lead generation programs.

Our industry-based marketing programs present an outstanding starting point for many growing businesses. This option provides you with a pre-built lead generation strategy that has been proven to gain customers across similar businesses and markets as yours.

We have already invested in creating the best possible program, no need for you to spend your budget on developing the strategy. As part of this option, you receive a proprietary industry-specific microsite, personalized ads, ongoing campaign management, and more.

Path #2: Bespoke Digital Strategy

Custom lead generation strategy created uniquely for your business.

Our custom digital marketing strategies are designed and developed specifically for your business. Your team partners with our marketing guides for a discovery session to better understand your industry, market, audiences, value propositions, and more. We then conduct research and create a custom lead generation strategy that is unique to your business requirements.

All landing pages, customer journeys, ads, campaigns, audiences, etc. will be designed for you to target and convert more customers.

This path is perfect for established companies with a history of investing in online marketing, offer a high-value product or service, and want to target prospects nationwide.

Best-in-class marketing solutions.

Taking a holistic approach to your digital marketing is critical in order to convert leads to paying customers. After specializing in paid search for over a decade, our digital marketing agency has continued to evolve and create additional digital marketing solutions based on the needs of our clients. Managing millions of dollars in ad spend and thousands of client campaigns provided us the understanding of the importance of developing better customer journeys.


Paid Search

  • Google Premier Partner
  • Bing Ads Partner
  • In-Market Search
  • Audience Targeting
  • Mobile Search
  • Contextual Display

Paid Social

  • Paid Social Strategy
  • Social Ad Creation
  • Sponsored Content
  • Social Retargeting
  • Video Ads


  • Programmatic Display
  • Programmatic Video
  • IP Targeting
  • Digital Addressable
  • OTT
  • Connected TV


  • Technical SEO
  • On-Page SEO
  • Page Speed
  • Mobile Optimization
  • Local SEO


  • Modern, Adaptable Design
  • SEO-Friendly
  • Industry-Specific Content
  • Dynamic Forms & Tracking
  • Third-Party Integrations


  • Buyer Persona
  • Development
  • Prospect Journey Analysis
  • CTA Testing
  • Behavior Analysis
  • Usability Testing


  • Audience Development
  • Dynamic Remarketing/Feeds
  • Video Retargeting
  • PPC Retargeting
  • Nurturing/Marketing Automation


  • Google Tag Manager/Analytics
  • Lead Attribution
  • Sales Tracking
  • Ad Pixel Management
  • CRM / EMR Integrations
  • Audience Creation

Marketing Analytics

  • oppdogTM Dashboard
  • Google Analytics
  • Ad Channel Analysis
  • SEO Audit
  • Usability Testing

Client successes.

These clients represent a sampling of the many outstanding partners we have worked with to achieve success. Seeing our clients reach their peak is why we do what we do. The planning and effort our guides put in to making your digital programs successful — the late night strategy sessions and 5 AM coffee runs — are worth it when we witness our clients’ exponential growth.

M/I Homes








AEP Energy

Oil & Energy

Epcon Communities


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