Digital Strategy for Enterprises

Our Columbus team of paid search experts feature a strong business-to-business background. We know the importance of aligning your sales and marketing goals to construct and execute an effective paid search advertising strategy.

The goal of every paid search marketing campaign we build is to attract targeted opportunities at an efficient acquisition cost for your business. Driving unqualified traffic does nothing but waste your team’s time and money. Our strategic paid search strategies ensure you’re targeting the right prospect, at the right time, to efficiently capture their attention.

As the digital space continues to evolve, social media has become the fastest growing channel to acquire new customers. Your marketing team probably understands social media is no longer just for baby pictures and cat videos anymore. Platforms such as Facebook and YouTube have matured into viable marketing channels critical to your marketing mix. Paid social advertising can now be leveraged to shape perceptions, trigger emotions, and guide purchasing decisions.

Our social media advertising solutions can generate immediate results at a more efficient acquisition cost. We connect your products or services to tens of thousands of people based on who they are, where they are, and what they like.

Through strategic social engagement we can potentially anticipate your prospects’ needs, reaching them before they have had a chance to reach out to your competitors or search online. Also, since costs per click and impression are lower, you can reach more people than you could advertising on other channels.

Our programmatic display strategies are a complete awareness and demand generation solution for national businesses. Using multiple formats such as banner ads, rich media, and video and social posts, we can reach your target audiences on millions of websites.

Buyer behaviors for mid- to large-market businesses are shifting with people constantly connected to their phones, computers or other devices, using them to research products/services long before a buying decision is made. As a business, it is now more important than ever to target these potential customers at different stages in the sales funnel.

Our programmatic advertising solutions can generate interest through multi-channel device coverage while still being able to build and track a cohesive journey. Optimizing segments of that journey and improving engagement is one of the many ways we streamline the process of moving prospects down the marketing funnel.

SEO and content marketing are essential for growth in today’s digital landscape.

Our enterprise SEO services help businesses expand and grow their organic reach, visibility, traffic, and business through proactive, best-practice SEO and strategic content marketing.

What sets our SEO services apart from other agencies is our focus on creating and optimizing for business-relevant, high purchase-intent organic keywords and traffic first. We focus on getting measurable results, with quality traffic that has the highest likelihood of converting to quality leads and new businesses.

Most SEO agencies focus on increasing total traffic, which may look good on a report, but often leads enterprises (like yours) wasting a lot of time on fielding low-quality lead and phone calls.

We are industry leaders in creating performance strategic content for our clients.

Our team leverages content and ranking intelligence software to give us an edge on your competition and develop customized strategies that are tailored to your organization’s unique needs and goals.

Click below to learn more about our Enterprise SEO Services and Content Marketing.