PAID SEARCH ADVERTISING
PAID SEARCH ADVERTISING
A lot more goes into effective paid search than simply managing a budget and driving traffic. 95% of our clients came to us after working with another agency because we produce better results by focusing on what happens during the customer journey and sales process in order to gather intelligence from actual sales outcomes.
Our team features a strong business-to-business background. We know the importance of integrating with your sales and marketing departments to construct and execute a strategy to attract targeted opportunities at an efficient acquisition cost.
Driving unqualified traffic does nothing but waste your money. Our strategic paid search strategies ensure you’re targeting the right prospect, at the right time, to efficiently capture their attention.
OUTCOME-DRIVEN
SEM agencies target visitors based upon what they think will create a lead. We target prospects based upon what we KNOW will create a sales opportunity.
Anyone can drive unqualified leads. We use special landing pages and knowledge of what leads actually convert to sales to improve lead quality.
Most agencies stop before this step. We keep going. We drive leads that are qualified for YOUR business — your salespeople will love them.
Google AdWords Premier Partner
As a Google Premier Partner for Search, Mobile, and Display, our team must meet higher levels of qualification, training, and support than other agencies. We have been hand-selected by Google, and are trained and supported by Google.
Bing Ads Partner
Bing Partners provide high quality service, technology, and online marketing expertise to clients so that they achieve the best results with Bing Ads. The Bing Ads team provides our team with additional support, service and solutions to marketing and advertising to ensure our clients can succeed.
Audience Targeting
Target prospects and anticipate their needs based on demographic and psychographic data. Our experts work with your team to determine specific audiences according to your customers’ interests, whether they’re searching for home repair, pet lovers, etc.
Mobile Search Ads
Reach your customers while they’re on the go with ads on mobile devices. People no longer search for services and products strictly in the office. If you’re not targeting your prospects when they’re online, you’re missing out on potential business.
Contextual Display Ads
Through dynamic contextual ad targeting, our team is able to match paid search ads to relevant sites in the Display Network using relevant keywords and topics. This allows us to further the reach of your campaigns and target prospects when they’re viewing sites closely aligned with your offering.
In-Market Search Ads
In-market paid search targeting is aimed at reaching prospects who are getting ready to make a purchase. We are able to target these consumers based on an analysis of intent signals such as recent search queries and website browsing activity.
