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White Label PPC, An Extension of Your Agency

Like many of our amazing agency partners, you specialize in creating extraordinary brands and websites for your clients. What you do not do, or want to do, is spend costly resources focusing on delivering pay-per-click advertising services. We understand that even the most impressive websites and brands can underperform without the assistance of digital marketing to drive targeted traffic and leads.

This is where OppGen steps in as an extension of your team. 

Founded as an agency in 2014, our team has used PPC since 2005 to generate sales. We are a team of highly strategic, award-winning performance marketers. Engaged with agencies like yours, OppGen delivers white label PPC agency services. We become an extension of your team, allowing your clients to get the most out of their PPC campaigns while your team focuses on your agency’s core services. Our clients experience an average ROI of over 405% on their marketing.

The Problem with Most White Label PPC Providers

Many white label agencies will take on any campaign, even if there is almost no chance of success for the end client. They are sales focused. Not performance and strategy-focused. Most consider signing a contract the “win” and not your client’s success. Their services are underwhelming to your team and your client.

What Makes OppGen Different?

OppGen is an award-winning PPC agency that offers industry-leading services for our clients.

Our agency focuses on creating positive, long-term relationships. We hold ourselves to this standard by only recommending campaigns that meet all the criteria for success.

OppGen is a team of experienced performance marketing experts with decades of experience strategizing, optimizing, and testing:

  • Text search campaigns
  • Paid social campaigns (TikTok, Instagram, LinkedIn, Facebook, Twitter)
  • Display campaigns
  • OTT/CTV campaigns
  • Video campaigns

We tailor our campaign strategies to the client’s specific product or service, business goals, and target audience or customer.

Our proven path to performance with PPC advertising is rooted in OppGen’s pre-proposal process. In order to propose effective campaigns, our team digs into understanding the business, product or services, benefits, features, unique value propositions, and the target customer.

While this requires a sizable time investment on our part, it has proven to be the optimal method to create and evolve high-performing PPC campaigns. We provide this using our streamlined, 3-tier research and audit process.

Our Process

presentation for clients

1. Understand a Client’s Business and Goals

Our team needs to fully understand the products or services offered for us to maximize the value and results of our PPC campaign results. Mapping out the ideal customer profile and identifying business goals allows us to build and execute high-performing PPC strategies effectively.

Our process is conducted through a structured question and answer session that provides a guided and efficient method for getting to know the business. Developing an in-depth understanding of the client’s business is where many white label PPC agencies fall short.

2. Research the Industry and Online Competitors

While understanding the business’s unique aspects is critical, building the knowledge of the industry and competitors’ marketing allows us to know how we can position the voice of your clients’ business against its competitors.

Researching competitors’ keywords, ad copy, landing pages, websites, and the overall online journey help us establish the baseline for us to differentiate your client’s PPC strategy.

research for white label ppc client industry
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3. Audit Current PPC Campaigns and Customer Journey

After understanding the business, goals, objectives, and industry competitors, we investigate your client’s current online marketing and how it performs.

We analyze all aspects of accounts, including but not limited to:

  • Are the right networks used for the business?
  • Are the targeting and keywords used correctly?
  • Are there any gaps in coverage?
  • Is the journey contextual, and does it convey the necessary information for the user to take the next step?
  • Where and how can we implement conversion rate optimization more effectively in the journey?

This audit allows us to clearly understand and convey how our strategy compares to the current campaign setup and the opportunities to implement changes that will improve performance.

OppGen’s White Label PPC Agency Services

We develop campaigns from ideation to execution working with you to utilize your strengths to build needed assets for the campaign.

1. PPC Strategy Development

A solid PPC approach focuses on dissecting and contextualizing the user’s intent to speak directly to the target audience.

Our approach breaks down each needed journey into informational, navigational, and transactional targeting. This targeting is applied in the advertising platforms like Google Ads, Microsoft Advertising, LinkedIn, Facebook, and other advertising platforms.

2. Ongoing Optimization and PPC Ad Management Services

After the campaign launches, our white label PPC agency team starts performance management of the campaigns. The OppGen team uses manual and programmatic methods to continually optimize search advertising, display advertising and social advertising.

3. Landing Page and Content Strategy

With years of experience running successful PPC campaigns, we have honed our skills in optimizing the customer landing point for conversions.

After working with hundreds of businesses, our team has observed that most websites do not meet the minimum requirements for effective PPC campaigns. Their landing page strategy, content, assets, copy, or CTAs must be adjusted or further developed.

Our team works closely with our partners to develop these critical components at every campaign step.

4. PPC Ad Creation

The ad is the customer’s first impression and interaction with a brand.

For ad clicks to convert to customers, the ad copy and visuals need to be clear, concise, and effective at capturing the target customer’s attention while diverting an irrelevant or low-value non-target customer from clicking the ad.

Our experienced writers understand how to craft compelling ad copy and messages that speak directly to users based on their intent.

5. Consumer Insights and Campaign Reporting

We deliver a personalized, branded reporting dashboard for each client we work with, which is always up-to-date with real-time metrics.

Our OppGen advertising team and technicians incorporate strategic insights into the dashboard monthly. These insights, combined with a client’s feedback on lead quality, provide the foundation for A/B testing and potential pivot points that lead to increased campaign performance and serve as discussion points with your clients.

White Label PPC Agency FAQs

What is White Label PPC?

White label PPC is a service we provide to other marketing agencies where they can outsource their pay-per-click campaigns to our team of experts. You can completely hide our team from the end client, or we can partner with your agency to work directly with clients.

What Type of Agencies Do You Partner with for White Label PPC?

We partner with branding, video, SEO, and full-service agencies with clients who need the level of strategic consulting and execution we provide for PPC campaigns.

Do You Specialize in Specific Industries?

OppGen specializes in lead generation campaigns for businesses with a customer lifetime value of $5,000+. We work in a diverse set of industries, including homebuilding, healthcare, enterprise software, law, and franchising.

Is There a Minimum Spend?

There is no set minimum spend that is required. Given the strategic approach to our PPC campaign and development, we generally recommend a minimum spend of $10,000 per month on advertisements.

What is Your White Label PPC Agency’s Pricing?

Our management fees start at $3,000 per month and scale depending on the channels, number of journeys, and scope of services needed.

Where are Your Employees Located?

Headquartered in Columbus, Ohio, OppGen has full-time employees in the United States. We do not off-shore or outsource our work.

Why Should Agencies Outsource Pay Per Click?

Outsourcing your PPC allows you to focus on what you are good at and enjoy. It also gives you the power of having a team of experts working on your client’s behalf that is focused 100% on pay-per-click.

How Do You Deal with the Challenges Posed by a White Label PPC?

The biggest challenge is communication and developing a mutual understanding of objectives.

Establishing the scope of responsibilities and KPIs up front are fundamental to a smooth relationship and outcome for the client. Our white label PPC agency has a proven process for onboarding new partners that help overcome these challenges quickly.

Why Choose a White Label PPC Service?

A white label PPC service allows agencies to expand their services without investing in the necessary infrastructure. It gives them the time and resources to focus on their core competencies while offering a complete solution to their clients.

What Geographies Do You Service?

OppGen predominantly runs campaigns in the United States and Canada. We have experience running campaigns in the EU, APAC, and India.

How Can You Choose a Good White Label Service Provider?

When choosing a white-label service provider, you should consider their experience, process, transparency, and pricing.

Who Owns the Client Relationship?

You always own the client relationship even when OppGen is client-facing.

About OppGen

We are a Google, Bing, and Facebook Ads partner experienced in creating, managing, and optimizing marketing and advertising campaigns for Fortune 500 to mid-sized businesses. Based in Columbus, OH, OppGen is a two-time recipient of the Inc 5000 fastest growing companies and named a top advertising agency by Clutch and DesignRush.