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Generate Large Scale Awareness

Every prospect interacts with a brand multiple times before turning into a paying customer. Our programmatic display advertising solution works to reach potential customers who meet demographic and psychographic attributes that are ideal to your brand. By leveraging a variety of audiences and publishers, we get your messaging in front of the right people at the right time to inform them of the solutions and services you provide.


Reach Early Stage Prospects

Buyer behavior is drastically different than it was a few years ago. It continues to evolve today with people constantly connected to their phones, computers, or other devices as they use them to research products/services long before a buying decision is made. As a business, it is now more important than ever to stay in front of these potential customers throughout their journey.

Programmatic advertising can generate interest through multi-channel device coverage while still being able to build and track a cohesive journey. Optimizing segments of that journey and improving engagement is one of the many ways we streamline the process of moving prospects down the marketing funnel.

Through engagement on a variety of display channels, we can potentially anticipate your prospects’ needs, reaching them before they have had a chance to reach out to your competitors or search online.


Digital Addressable

An excellent way to reach customers is to target their physical locations. This can be accomplished through digital addressable IP targeting. Unlike the most common “cookie-based” targeting, IP targeting uses an algorithm to match users directly through their internet connections at their homes or offices. IP targeting allows marketers to reach their prospects on 90% of the ad inventory available on the internet including placements available on Google, Facebook, Yahoo, and more.


Strategic Demand Generation

Programmatic is a complete awareness and demand generation advertising solution for specialized businesses. Using multiple formats such as banner ads, rich media, video, and social posts, we can reach your target audiences on millions of websites.

Interest-Based Display

Web properties, such as Google and Facebook, know a great deal about their users. At OppGen, we gather and analyze that information to become hyper targeted towards your ideal customers. If an internet user is interested in a product related or directly competing with yours, we have the ability to make them start thinking about your brand.

Social Awareness

Our social experts work with your team to better understand your current business goals. Whether you are looking to increase brand awareness, or simply expand your digital reach, the OppDemand team will provide strategic recommendations for where your ad budget is best utilized.

IP Targeting

IP targeting is a dynamic way of targeting audiences based on their physical locations.

Programmatic Display

Using real-time-bidding technology, we can leverage the best display placements at the right time for the right audience through programmatic display advertising.

Video Ads

Video ads are one of the most effective ways to create brand awareness. Image and text format ads are most widely used in digital advertising, but videos allow marketers to be able to deliver the brand’s message directly to the consumer. Using channels such as YouTube, Facebook, Instagram, and other video placements on the Google Display Network, we make sure your audience fully understands the message your brand is trying to portray.

Cross-Platform Ads

Development of advertisements on multiple media sources allows us to reach potential leads in their most responsive areas as well as continue the process of moving them down your sales and marketing funnels to bring our clients the most success.