OppGenetixOppGenetix

Win online.

Integrated digital lead generation proven to help your business grow and win online.

Get A Proposal

OppGenetix is now OppGen

Becoming OppGen has been a decade long process resulting in the expansion of our capabilities to provide the most effective holistic digital marketing solutions that empower businesses to win online.

In 2011, we established our OppGenetix with one niche service: paid search marketing. While it remains a core function of the company, OppGen represents the growth of our other performance-focused marketing solutions over the past 10 years. These capabilities include the creation of innovative customer experiences, content creation, modern websites, SEO, Facebook advertising, YouTube advertising, programmatic advertising, and many more solutions that help our clients grow and win online.

And yes, OppGen is way easier to say.

Scale your mountain.

Online lead generation designed to take you to the top of your market.

We all have a mountain to climb. For your business, it’s most likely the markets you serve.

Our team of digital experts exist to help guide you on the journey towards owning your market. We accomplish this by providing the strategy, services, and solutions to generate more profitable customers online.

Our goal is not to be all things to every business. We are highly focused. Our best solutions and campaigns grow from narrowing in on specific segments and leveraging the best digital channels to create unique experiences for those industries.

Simply put, our lead generation marketing will empower you to outperform your competitors and grow.

Multi-national brewery, BrewDog, doubles AGM attendance with social ads.

OppGen was faced with the challenge of doubling BrewDog’s total attendance of their Annual General Mayhem event with a goal of 8,000 attendees and less than a month until the event. After meeting with the BrewDog marketing team to better understand their target audience for the AGM event, OppGen developed a digital strategy that helped BrewDog completely sell out the event, exceeding their initial of 8,000 attendees by more than 10%.

BrewDog USA completely sold out their AGM event, exceeding their initial of 8,000 attendees.

Effective CRO, journey development, and improved audience targeting enabled BrewDog to achieve an outstanding 11.5% sale conversion rate.

As a result of the campaign, BrewDog received a ROI of 583% with an average CPA of only $5.07.

Roadmap for success.

Path #1: subscription-based

Pre-built, industry-specific lead generation programs.

Our industry-based marketing programs present an outstanding starting point for many growing businesses. This option provides you with a pre-built lead generation strategy that has been proven to gain customers across similar businesses and markets as yours. We have already invested in creating the best possible program, no need for you to spend your budget on developing the strategy. As part of this option, you receive a proprietary industry-specific microsite, personalized ads, ongoing campaign management, and more.

Path #2: Fully Customized

Bespoke lead generation strategy created uniquely for your business.

Unlike following one of our pre-built marketing programs, this path is designed and developed specifically for your business. Our guides will begin with a discovery session in order to better understand your industry and value propositions. We will then conduct research and create a custom lead generation strategy that is unique to your business needs.

Your microsite, customer journey, ads, campaigns, creative, etc. will be designed for you and no one else. This option is perfect for established companies with a history of investing in online marketing.

Solutions to grow.

Taking a holistic approach to your digital marketing is critical in order to convert leads to paying customers. After specializing in paid search for over a decade, our digital marketing agency has continued to evolve and create additional digital marketing solutions based on the needs of our clients. Managing millions of dollars in ad spend and thousands of client campaigns provided us the understanding of the importance of developing better customer journeys.

ppc-2

Paid Search

  • Google Premier Partner
  • Bing Ads Partner
  • In-Market Search
  • Audience Targeting
  • Mobile Search
  • Contextual Display
social-2

Paid Social

  • Paid Social Strategy
  • Social Ad Creation
  • Sponsored Content
  • Social Retargeting
  • Video Ads
programmatic-2

Programmatic

  • Programmatic Display
  • Programmatic Video
  • IP Targeting
  • Digital Addressable
  • OTT
  • Connected TV
seo-2

SEO

  • Technical SEO
  • On-Page SEO
  • Page Speed
  • Mobile Optimization
  • Local SEO
websites-2

Websites

  • Modern, Adaptable Design
  • SEO-Friendly
  • Industry-Specific Content
  • Dynamic Forms & Tracking
  • Third-Party Integrations
cro-2

CRO/Journey

  • Buyer Persona
  • Development
  • Prospect Journey Analysis
  • CTA Testing
  • Behavior Analysis
  • Usability Testing
retargeting-2

Retargeting

  • Audience Development
  • Dynamic Remarketing/Feeds
  • Video Retargeting
  • PPC Retargeting
  • Nurturing/Marketing Automation
tracking-2

Tracking/Attribution

  • Google Tag Manager/Analytics
  • Lead Attribution
  • Sales Tracking
  • Ad Pixel Management
  • CRM / EMR Integrations
  • Audience Creation
analytics-2

Marketing Analytics

  • oppdogTM Dashboard
  • Google Analytics
  • Ad Channel Analysis
  • SEO Audit
  • Usability Testing

Client successes.

These clients represent a sampling of the many outstanding partners we have worked with to achieve success. Seeing our clients reach their peak is why we do what we do. The planning and effort our guides put in to making your digital programs successful — the late night strategy sessions and 5 AM coffee runs — are worth it when we witness our clients’ exponential growth.

M/I Homes

Homebuilder

CoverMyMeds

Healthcare

Regenerate

Medical

GBM Law

LAW

AEP Energy

Oil & Energy

Epcon Communities

Homebuilder