OppGen increases Bryant Legal’s organic leads by 95%.
“OppGen has helped us consistently generate lead volume from our website with their SEO efforts since day 1. Friendly and helpful team members, great results, and I plan on continuing to retain OppGen for the long-term!”
Challenges
Bryant Legal LLC is an employment law firm that specializes in helping their clients with employment law issues in Columbus, Toledo, and across the state of Ohio.
Bryant Legal LLC had been getting some quality leads and business from SEO, but wanted to grow their lead and client volume in the Columbus area. The OppGen team’s primary goals were increasing the firm’s traffic, leads, and business, primarily in Columbus––but to increase their visibility across the state as well.
Approach
- Local, Low Funnel SEO Strategy: OppGen developed a content and SEO strategy that prioritized optimizing low-funnel, practice area pages for Columbus (their primary growth area).
- State Level Authority Building: The OppGen team also prioritized improving their state-level employment law practice area pages to increase state-wide exposure––as well as topical and domain authority.
- UX, SEO, and the Client Journey: The SEO team integrated an internal linking strategy to improve the navigation, user experience, SEO, and client journey of the website.
Gear Pack
- Semrush
- Google Search Console
- GA4
- Content optimization tools
Success
The firm saw total organic lead volume increase by 95% from 2022 to 2023. For Q3 2023 to Q3 2024, we generated a 43% rise in leads, 25% growth in organic sessions, and 49% for website impressions. Bryant Legal is pacing for a 48% increase in total annual lead volume from 2023 to 2024.