Multifamily Apartment Marketing Agency for Luxury Communities

Multifamily Apartment Marketing

As property developer, you make beautiful living spaces for individuals, families, and communities. But an apartment doesn’t become a home until someone moves in. And that’s your goal: to fill your apartment community with new residents.

But how exactly do you attract and bring renters to your communities?

By working with an experienced multifamily marketing agency. That’s where our team at OppGen comes in.

Our accomplished team of digital marketing experts has years of experience in launching successful marketing for property management companies and developers.

We build and execute fully personalized digital marketing services and campaigns that include:

To help your community hit your goals.

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Why Community Developers and Leasing Companies Need an Apartment Marketing Agency

According to a 2023 report from the National Apartment Association, 98% of people search online for their next apartment to rent or lease.

If you want to attract and bring new residents to your properties, you need to have a multichannel marketing presence.

You also need a localized marketing strategy to sell a potential tenant on touring your property and signing a lease.

Target Renters and Lessees for Your Multifamily Apartment Properties

We’ll help you get in front of your target audience and ideal resident.

Whether that’s first-time renters, working professionals, or empty nesters looking to downsize—we’ll help your target consumers find your apartment community.

We’ll make your community maximally visible and user friendly, so your ideal resident can find you through:

Their phone
Tablet
Computer
Organic content on your website
Social media
Or through paid search ads

Paid search and social ads give us enhanced ad targeting capabilities to reach your ideal resident.

Our team uses those tools and channels to put your apartment community right in front of your target audience, on search and social media.

We can narrow down prospective renters by geographic location and intent.

Get More Leads. Set More Tours.

We aren’t here just to drive traffic to your website.

Our team’s goal is to drive more qualified renter leads that become residents to your community.

To do that, we lean on years of experience in creating organic and paid campaigns that generate leads and tours for leased communities.

Through this process, we collect critical feedback and information about potential renters with our tracking and attribution process.

Get to 90%+ Occupancy Rates

To get new tenants, you need to generate leads.

Generating high-quality marketing- and advertising-qualified leads is what it takes to convert apartment seekers into tours, tenants, and higher occupancy rates.

Pre-launching a new community?

Our team can help there too.

For new and pre-launch communities, driving initial occupancy rates requires a different approach and marketing mix than a stable property asset.

Our team will use your aesthetic, branded images, and videos in paid and organic campaigns that

Generate awareness with your target resident audience
Drive potential renters to your website and property

One of the best ways to generate interest and leads in a pre-launch community is to offer a free first month or a discount on their first month of rent.

From our experience, we’ve seen that an advertising budget of $90-$120 per unit per month gives us the reach we need to increase initial occupancy rates.

Once the property occupancy has stabilized, we can reduce the advertising budget.

This strategy gives us the ability to

Generate a continuous stream of leads
Book tours to your community
Increase occupancy rates
And fill vacancies

As quickly and effectively as possible.

Stabilized properties spend $35-$55 per month per unit in advertising spend.

Increase Multifamily Leads with Digital Marketing Campaigns and Digital Marketing Strategies

homebuilder multichannel mobile device icon by freepik

Sell Future Tenants With High Quality Visual Assets

High-quality images and videos are the bread and butter of marketing rental properties on social media.

Critical marketing and advertising platforms like:

Instagram
Facebook
TikTok
And YouTube

Are all visual.

Users are 10 times more likely to engage with content that is visually appealing.

High-quality images show your property in its best light.

They highlight all your core features and amenities.

Videos provide virtual tours and create an immersive experience.

Potential renters use your videos to visualize living in the space.

Investing in professional photography and videography can significantly enhance the marketing efforts for rental properties on social media.

Your website design is important, especially for high-end or luxury apartment communities.

Your website is often the first or second touchpoint your target audience has in experiencing your community.

It plays an invaluable role in showing a potential tenant all your property has to offer as a residence.

From available floor plans and layouts to the ability to easily schedule a tour, your community’s website is the first look for many potential tenants.

Reach Your Renters Where They Are: Hyper-Local Marketing Strategies

Geographical targeting is a critical aspect of online marketing campaigns for rental properties.

It gives us the tools to focus on the specific areas where your prospective renters live and work.

Typically, this is within 15-20 miles of the property location.

These strategies increase the visibility of the property to potential renters who are actively searching for housing in that location.

They also reduce wasted ad spend on audiences that are uninterested or outside of your target geographic area.

By understanding where your ideal renters live, work, and socialize, we can tailor campaigns to reach the right people at the right time.

Ultimately, improving the efficiency and effectiveness of marketing efforts.

Pay-Per-Click Ads

PPC ads are a long-standing, effective way to target potential tenants who are actively searching for apartment communities in your area.

These ads appear at the top of search engine results pages (SERPs) when someone searches for a relevant keyword or phrase.

When a user clicks on your ad, you pay a small fee to the search engine.

PPC ads are highly targeted.

They’re only shown to people who are already interested in finding an apartment. This makes them a cost-effective way to reach your target audience and generate high-quality leads.

Display Ads

Display ads are visual ads that appear on websites and social media platforms.

We can use them to promote your apartment community and its amenities and also to drive target users to your website.

Display ads are a great way to reach a wider audience and build brand awareness for your apartment community.

We can also use them to target specific demographics or interests, such as young professionals or families with children.

Social Media Platforms

Paid social media ads are a great way to reach your target audience on your audience’s favorite social media platforms:

Facebook
Instagram
TikTok

We use these ads to promote your apartment community and its amenities and to drive traffic to your website or landing page.

Paid social media ads are highly targeted.

Paid social ads platforms give us the tools to target your ads to specific demographics, interests, and behaviors.

They’re another invaluable and cost-effective way to reach your target audience and generate high-quality leads.

Apartment SEO

Search Engine Optimization (SEO) for your multifamily property’s website

SEO gives us the ability to rank higher on search engines locally and organically.

This gives your website greater visibility on the search engine results page and puts you in front of potential tenants searching for a new apartment home.

At OppGen, we prioritize local SEO.

It’s absolutely crucial for what it takes to grow in the apartment rental market.

People searching for apartments often use location-specific keywords like

“apartments for rent in [your location]”
or “apartments near me” (when searching in your local area)

They’ll designate a specific area or neighborhood they want to rent in.

You need to use a local SEO strategy and best practices across your website to get in front of your target local audience and bring more qualified organic leads and tenants to your community.

Our data-driven strategy includes incorporating your apartment complex’s address, local keywords, and relevant content that renters are actively searching for.

We can also create a Google My Business listing for your property and get your business information listed in 70+ helpful directories to enhance your online presence and make your apartments easier to find.

While SEO is more of a mid- or long-term strategy, it’s essential for providing consistent results over time.

If you’re looking for a quick influx of qualified leads, you may want to prioritize digital ad channels like PPC, display ads, and paid social media ads.

That being said, SEO will help your property generate even more leads while helping you manage and lower your aggregated marketing and advertising costs, over time.

Luxury Apartment Rental and Leasing Case Study

Kaufman Development, a premier real estate development and leasing company located in central Ohio that is dedicated to creating communities that foster well-being, creativity, and a strong sense of community.

Their new flagship project is a unique residential apartment and property located in a premier downtown neighborhood.

The challenge: To get signed leases before completing the construction and the property to maximum occupancy as soon as possible.

OppGen worked with Kaufman to develop and rapidly launch paid advertising and SEO campaigns:

Increased conversions by 89%
Decreased the cost per conversion by 46%
Pre-lease the project to 20%+

“The team at OppGen have been excellent partners. They have made strategy recommendations that have far exceeded our expectations. I feel confident that we are receiving a valuable return on ad spends. I always appreciate the team offering solutions when I have questions or run into issues.”

– Marina, Marketing Manager Kaufman

Get a Free Audit

We know you’re proud of the properties you built, leased, and managed. Not just anyone should be in charge of marketing them. We offer free digital audits because we want to ensure you feel as proud of your marketing campaign as you do about your properties.

Don’t wait a moment longer: contact us today.

Free Audit