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By OppGen

OppGen Attends International Home Builder Show in Las Vegas

COLUMBUS, Ohio, Jan. 20, 2020 — OppGen, an Inc. 5000 company and a leading provider of digital marketing solutions for specialized businesses, is sending two representatives, OppGen Partner Alonzo Foreman and Director of Operations Zain Khan, to the National Association of Home Builders’ (NAHB) International Builders’ Show (IBS) in Las Vegas from January 21 to 23.

“We’re excited to finally have the opportunity to attend this year’s IBS Show in Vegas,” Foreman said. “IBS has long been the premier construction and building show in the country, and it’s a fantastic platform for us to further our integration into the home building space.”

For Foreman, connecting with other home builders and educating them about OppGen’s digital marketing intelligence are top priorities. With more than 1,400 of the best building manufacturers and suppliers from all around the world showcasing their products at IBS makes it a great opportunity to network and see the home building industry’s latest innovations.

“These innovations are mainly centered around technology, marketing, sales, and user experience,” Khan said. “IBS is one of the best places to meet the top minds in the home building space. Understanding what’s ahead in this space can help us create better experiences for prospects through our advertising efforts.”

For over six years, OppGen has run digital marketing campaigns in the home builder market, including a campaign for M/I Homes, one of the nation’s leading home builders.

Reach out to learn more about OppGen’s home builder digital marketing programs and to set up a free digital advertising audit

By OppGen

TV Device Bidding Now Available in Google Ads for YouTube Ads

TV device type bidding and reporting now available in Google Ads for YouTube ads.

Raise your hand if you’ve cut the cord?

With the shift away from traditional cable viewing towards streamable media, advertisers must continue evaluating device performance individually. Your team simply cannot maintain a single budget, ad set, prospect journey, etc. for all devices. Each device — TV, mobile, desktop, and tablet — require their own attention.

One of the largest video content networks, YouTube, estimates users watch over 180 million hours of YouTube on TV screens every day1. As a result of this shift in viewing habits, Google has now rolled out an additional device type in Google Ads, TV screens. This new device type will allow you and your marketing team to better engage audiences viewing your ads from their TV or TV streaming device (Chromecast, for example). Moving forward, you will have access to reporting and device type bidding within the Google Ads platform.


What does this mean for your business?

Now that you have the ability to segment and track prospects interacting with your ads via TV, you should begin developing a unique digital strategy to more effectively target this audience. An important part of this strategy includes crafting a separate prospect journey based on your prospects’ TV ad viewing habits.

Leveraging the TV device reporting intelligence from Google Ads, begin reviewing your current YouTube ad creative and make any necessary changes to improve positioning for the TV audience. Are your TV streaming prospects watching your ads for a longer period of time than mobile or desktop? Where are you directing TV streaming prospects after they click your ad? Does advertising on TV screens provide a greater lift in brand awareness and ad recall? These are all questions your team should begin asking themselves now that TV ad data can be better reported and evaluated.

1Google Internal Data, Global, June 2018. Based on 7-day average for TV watchtime.

OppGen Attends International Home Builder Show in Las Vegas
TV Device Bidding Now Available in Google Ads for YouTube Ads