This Week In Digital Advertising
Consumers Spending More Time on Mobile than TV:
A big shift is happening in the world of marketing. For the first time consumers will spend more time using their mobile devices than watching TV. About 70% of that time will be spent on smartphones. This report is no surprise to those in the industry who have been watching the rise of mobile over the years.
People are increasingly spending time on apps instead of web browsers. Audio apps lead the way for time spent, followed my social. According to trends smartphone use will continue to increase. “We’ve expected that mobile would overtake TV for a while, but seeing it happen is still surprising,” said Yoram Wurmser, eMarketer principal analyst.
Although mobile continues to rise, many users have expressed concerns about screen time. Companies such as Apple and Google have released screen time tracking controls. This gives users visibility as to how much time they are spending on mobile devices.
As a digital marketing agency, we are constantly reviewing our processes to make sure we build campaigns that fit our clients needs. With the continued rise of mobile and usage of social media apps, our advertising efforts will continue evolving to make sure our clients messages are displayed appropriately.
Facebook Paid Ads Strategies
As social media advertising becomes more of a crowded space our team is figuring out ways to make your ads and campaigns stand out. Facebook has made several major updates so far this year that have changed the way ads are targeted and shown to end users.
In order to have a sustained campaign over time it’s important to make sure you have a solid paid strategy with clear KPIs and goals along with high quality creative. It’s also good to take a second look at your campaign’s call-to-action and make sure it remains relevant and aligns with your goals.
As the digital advertising world starts to see a shift it’s important to make sure new users know your brand through awareness campaigns. Having compelling assets such as video and high-quality imagery can help with user engagement. This will give our team the ability to re-target the ads to those who we know are interested in your brand. This is a more long term approach to a campaign.
Our team also has the ability to add tracking codes to see where users are coming from, what keywords they clicked on, and even what devices they use. This way your team will have a better understanding of who is interacting with your ads and adjustments can be made to improve targeting.
We are a Columbus, Ohio digital marketing agency that can help your specialized business navigate any digital transformation. If you would like to talk strategy with our team please contact us.
