This Week In Digital Advertising
Google Search Results Page Getting New Design
Over the next few days be on the lookout for changes to Google’s search results page on mobile. Google announced on Wednesday that the search results page will start to feature the favicon at the top of results cards on organic listings. Google says this will help users to identify results and scan pages.
If Google is showing you a relevant advertisement you will start to see a bolded ad label at the top of the card alongside the web address so you can quickly identify where the information is coming from.
This update shows that Google will continue to evolve how we look at the search results and even more. “As we continue to make new content formats and useful actions available—from buying movie tickets to playing podcasts—this new design allows us to add more action buttons and helpful previews to search results cards, all while giving you a better sense of the web page’s content with clear attribution back to the source.”
Our team internally will be watching traffic numbers for mobile as this roll out happens. As search continues to develop we want to make sure our clients information is quick and easy to identify. Adding the favicon to search results can bring your brand front and center in this digital space.
Hey Siri! Let’s talk voice search.
Using voice search and digital personal assistants is becoming second nature to many of us.
A new study released this week finds that 21% of people use voice search on a weekly basis. We all know how convenient it is to say “Hey Google, What restaurants are near me?”
With the power of Artificial Intelligence, these searches grow smarter with every interaction. The conversational phrases we ask these machines start to understand the context of messages and continue to build on the information we provide.
The study also found that among those who use voice search frequently, most are using it in their home (37%), in the car (34%), or while walking to a destination (11%).
Our team has had many internal conversations around voice search. Something we’ve considered is that voice search uses more conversational and longer words for searches. These type of searches are more likely to contain questions phrases. With voice search optimization taking off, it’s important to make sure you understand how your end user speaks about your brand. Ask yourself, what questions are people asking about my brand?
