OppGen reduces AEP Energy’s customer acquisition cost by 47%.

Challenges

The OppGen team was challenged with reducing the cost per acquisition while scaling enrollment volume. With fluctuating energy rates in the market, a dynamic advertising plan was created to capitalize on areas with favorable rates or offers.

Approach

Paid Search – OppGen and AEP Energy developed a strategic paid search campaign that leverages monthly price savings by zip code for each utility. In markets where AEP Energy offered a rate savings, the digital investment was appropriated to maximize performance.

Paid Social – AEP Energy expanded their reach into creating sign ups through paid social. Targeted customer segments were developed that aligned with high energy users.

Conversion Rate Optimization – The enrollment process was streamlined by consolidating the user journey and pulling out actionable content at the forefront of our experience. This increased users starting the enrollment process giving AEP Energy more opportunities to generate customers.

Gear Pack

Paid search, Paid social, Conversion rate optimization

Success

By partnering with OppGen, AEP Energy has been able to effectively increase their marketing investment online while reducing their digital lead acquisition costs by 47% and increasing enrollments by +400%.