OppGen boosts Epcon Communities’ lead volume by 538%.

Challenges

Epcon Communities needed to improve lead volume and quality while reducing CPL. Their initial strategy relied on broad targeting and platform automation, which led to inefficiencies, fewer high-intent leads, and an inflated CPL. To generate higher-quality leads that convert efficiently, Epcon required a more data-driven and precise approach.

Approach

• Focused Targeting & Audience Segmentation: OppGen refined Epcon’s targeting by identifying high-intent audience segments. This approach focused on bottom-funnel search keywords and precisely targeted Meta audiences to maximize conversions.
• Optimized Microsites for Higher Conversion Rates: Instead of using generic landing pages with minimal content, OppGen developed comprehensive microsites that consolidated key information from Epcon’s website. These microsites provided clear, relevant details that engaged visitors and encouraged them to convert via form submissions or phone calls.

Gear Pack

• Audience Segmentation & Targeting
• Paid Search Optimization
• Meta Advertising
• Conversion Rate Optimization
• Landing Page & Microsite Development
• Data Analytics & Performance Tracking

Success

Q3 2024 vs. Q2 2024 Results:

• +538% Increase in Lead Volume – OppGen’s refined targeting and microsite strategy delivered over five times more leads.
• -75% Reduction in Cost Per Lead (CPL) – Optimized targeting and improved landing pages significantly lowered CPL.