OppGen increases client’s organic leads by 230%.

Challenges

The OppGen team was challenged with increasing GreenHouse’s local SERP visibility, driving more website traffic, and generating qualified leads for their newly launched luxury apartment complex in Columbus. With the competitive market for high-end apartments, GreenHouse needed a strategy to stand out in local search results.

Approach

• Local SEO Optimization: OppGen optimized GreenHouse’s existing website pages to improve visibility in local search results for luxury apartments in Columbus. We also created new, locally-optimized pages to target key regions in the Columbus metro area. 
• Creation of Local Service Pages: Our team developed new, localized SEO-targeted service pages to increase traffic and lead generation from high-growth areas around Columbus.
• Conversion Rate Optimization: We enhanced both existing and new pages to focus on converting traffic into qualified leads by focusing on user experience, strategic keyword placement, and CTA optimization. 

Gear Pack

• Local SEO Optimization
• Conversion Rate Optimization
• On-page SEO
• Google Analytics 4
• Google Search Console
• Semrush
• Content Optimization Tools

Success

By partnering with OppGen, GreenHouse achieved a 51.8% increase in organic search traffic, a 440.1% increase in organic impressions, and a 230.7% increase in lead volume within six months of launching their new website. These results reflect how OppGen’s local SEO strategy transformed GreenHouse’s online presence and lead generation efforts in the competitive Columbus market.