It’s always a good thing to have a hands-on SEO company, but it’s even better to have an SEO company located in the same place your business operates. OppGen Marketing is a digital marketing agency in Columbus, Ohio, and we pride ourselves on working with local businesses.
We want to help your business grow and succeed, and our Columbus SEO campaign is made to help you accomplish those goals.
Before you can start reaping the benefits of organic traffic from search engines from being at the top of search engine rankings, you need to create an SEO strategy. Remember: SEO is a multifaceted strategy with several moving parts.
As one of the top SEO companies based in Columbus, OppGen’s approach to SEO covers all 4 of these moving parts for a well-rounded SEO plan that can get results for your business:
The first step to ranking on the coveted first page of Google is having a lightning-fast website that operates perfectly on mobile devices. OppGen’s SEO team can optimize your Columbus business’s website for speed on both mobile and desktop.
Whenever a prospect searches for a service or product on Google, the search engine uses the prospect’s location at the time of the search. If your website doesn’t appear on the first page of local search results, then it’s time to make sure it does. OppGen focuses on implementing local SEO strategies by either creating or claiming a Google My Business listing and making sure your Columbus-based company is listed in relevant directories like Yelp, White Pages, and others.
What goes on a web page is important, and that’s where on-page SEO comes in. On-page SEO is all about content creation. Your content needs to be original — not copied and pasted from other sources — robust and well-researched; and readable for both your prospects and search engine bots.
With OppGen’s Columbus SEO experts and in-house content writers, you can expect nothing but the best content for your website.
Last but certainly not least is off-page SEO. Off-page SEO focuses on spreading the word about your website. This can be done through positive reviews of your Columbus business, social media shares, and link building. When others link back to your website (backlinks), search engines take note of this and reward your website with a better SERPs position.
SEO isn’t just about rankings. With OppGen, you can increase qualified leads and boost sales through SEO. We will work together to make sure your SEO campaign targets the right prospects who are already interested in what you have to offer.
We’ll use Google Analytics to keep track of changes in traffic to your site and for part of our monthly reports. We are a data-driven search engine marketing firm, so we aren’t going to leave the SEO plan to chance and guesswork. We work with you to understand your company, its offerings, and what sets it apart so our search engine optimization services can truly make an impact.
SEO is considered an organic search strategy because, unlike PPC, it does not require you to pay search engines to display your company’s advertisements. You don’t need to set up any Google Ads accounts or strategies — just some keyword research to get you started on writing about your services.
As a result, SEO is one of the most effective and cost-effective marketing services, helping you bring in more customers and sales so you can expand your business. Whether you want to add more offerings and services, relocate or open another storefront in downtown Columbus or anywhere else, a strong SEO strategy is a must for online marketing.
Because we’re located in the Columbus area, it gives us a better start than national SEO companies when it comes to knowing what works and what doesn’t in the Columbus market.
Google My Business has become a huge part of local SEO, and sharing updates to your business’s page can certainly draw in more prospective customers along with other benefits. Still, not everyone has time to regularly update a Google My Business listing. As part of OppGen’s SEO marketing campaign, we manage Google My Business listings, from sharing business updates (like the newest blog or page we’ve made) to ensuring your hours and address are correct.
Many SEO companies create website content for their clients, but many of them create cookie-cutter content. Search engines and prospects are looking for original robust content. Changing a few details and copying and pasting repeated text into a blog post does not do your business any favors. Duplicate content hurts SEO more than it helps.
That’s why OppGen has in-house content writers who write original blogs and website page content for you. Every post and page is one of a kind, well-researched, and written with the intent of having your website rank high for relevant keywords.
GBM Law, a personal injury law firm located in Columbus, wanted to rank organically for certain keywords. But their website was outdated — it was slow and didn’t operate well on mobile devices, two issues that can make ranking on the first and second pages of Google incredibly difficult.
Unhappy with the results of their then-marketing company, GBM Law reached out to OppGen. Due to the issues with their website, which had been built in 2010 with conflicting foundational and custom codes, we built them a new website from the ground up and optimized each and every page on their site to rank for certain keywords.
Combined with OppGen’s paid search advertising efforts, GBM Law saw a 40% increase in the total number of cases and a 273% increase in leads.
OppGen Marketing is a digital marketing agency and SEO company in Columbus that helps businesses grow and succeed. We love to support local businesses and see them excel in all they do, and our SEO package is designed to do just that.
For more information about our Columbus SEO company and our services, contact us today.
