It’s always a good thing to have a hands-on SEO company, but it’s even better to have an SEO company located in the same place your business operates. OppGen Marketing is located in Columbus, Ohio, and we pride ourselves on working with local businesses. We want to see your business grow and expand and succeed, and our SEO program is made to help you accomplish those goals.
Search engine optimization (SEO) is a multifaceted strategy with the goal of getting your website to rank high on search engine results pages (SERPs), where prospects will be more likely to go to your website and eventually become your loyal customers.
The first step to ranking on the coveted first page of Google is having a lightning-fast website that operates perfectly on mobile devices. OppGen’s SEO team can optimize your Columbus business’s website for speed on both mobile and desktop or build out a new website from scratch.
Whenever a prospect searches for a service or product on Google, the search engine uses the prospect’s location at the time of the search. If your website doesn’t appear on the first page of local search results, then it’s time to make sure it does. OppGen focuses on implementing local SEO strategies by either creating or claiming a Google My Business listing and making sure your Columbus-based company is listed in relevant directories like Yelp, White Pages, and others.
What goes on a web page is important, and that’s where on-page SEO comes in. On-page SEO is all about content creation. Your content needs to be original — not copied and pasted from other sources — robust and well-researched; and readable for both your prospects and search engine bots. With OppGen’s in-house content writers, you can expect nothing but the best content for your website.
Last but certainly not least is off-page SEO. Off-page SEO focuses on spreading the word about your website. This can be done through positive reviews of your Columbus business, social media shares, and link-building. When others link back to your website, search engines take note of this and reward your website with a better SERPs position.
Because we’re located in Columbus, it gives us a better start than non-local SEO companies when it comes to knowing what works and what doesn’t in the Columbus market.
Many SEO companies create content for their clients, but many of them create cookie-cutter content. Search engines and prospects are looking for original robust content. Changing a few details and copying and pasting repeated text into a blog post does not do your business any favors. Duplicate content hurts SEO more than it helps. That’s why OppGen has in-house content writers who write original blogs and website page content for you. Every post and page is one of a kind, well-researched, and written with the intent of having your website rank high for relevant keywords.
Google My Business has become a huge part of local SEO, and sharing updates to your business’s page can certainly draw in more prospective customers along with other benefits. Still, not everyone has time to regularly update a Google My Business listing. As part of OppGen’s SEO package, we manage Google My Business listings, from sharing business updates (like the newest blog or page we’ve made) to ensuring your hours are correct.
GBM Law, a personal injury law firm located in Columbus, wanted to rank organically for certain keywords. But their website was outdated — it was slow and didn’t operate well on mobile devices, two issues that can make ranking on the first and second pages of Google incredibly difficult.
Unhappy with the results of their then-marketing company, GBM Law reached out to OppGen. Due to the issues with their website, which had been built in 2010 with conflicting foundational and custom codes, we built them a new website from the ground up and optimized each and every page on their site to rank for certain keywords.
Combined with OppGen’s paid search advertising efforts, GBM Law saw a 40% increase in the total number of cases and a 273% increase in leads.
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OppGen Marketing, located in Columbus, Ohio, is a digital marketing agency and SEO company that helps businesses grow and succeed. We love to support local businesses and see them excel in all they do, and our SEO package is designed to do just that. For more information, contact us today.
