Digital Marketing That Helps Criminal Defense Lawyers Get More Cases
If you’re a criminal defense attorney, you don’t have time to focus on marketing efforts.
You need leads. You need results. You need a criminal defense attorney marketing agency that knows how this space works and how fast it moves when someone’s facing charges.
At OppGen, we help criminal defense firms grow their caseloads with digital marketing built for:
- Urgency
- Trust
- Results
Whether you’re flying solo, running your own law firm, or managing a team, we build strategies that get your firm in front of the right people, right when they need you most.
What We Offer:
- SEO that ranks fast
- Ads that target high-intent searches
- Landing pages that actually convert
Our goal? To help you sign more qualified clients without wasting money on clicks that go nowhere.
Let us handle the marketing so you can stay focused on what you do best: defending your clients.
What Are the Benefits of Criminal Defense Law Marketing?
Get Seen When It Matters Most
When someone faces criminal charges, they don’t have time to browse dozens of law firm websites—they need help now.
Our digital marketing strategies make your firm visible where and when it counts, increasing your chances of being the first firm they call.
We optimize your website, ads, and listings to appear in front of people actively searching for criminal defense representation in your area.
Better Clients, Smarter Ad Spend
Criminal defense is one of the most competitive (and costly) legal areas in online advertising.
A poorly targeted PPC campaign can waste thousands of dollars on clicks from unqualified leads.
Our team focuses on lead quality over quantity.
We create targeted advertising that connects you with individuals who aren’t just browsing—they need legal help urgently and are ready to act.
Cost-Effective, Custom Campaigns
Tired of spending money on generic lead generation services with little to show for it?
Our integrated approach helps you attract more qualified leads without relying on expensive third-party platforms.
With OppGen, you get:
- Full transparency
- Measurable ROI
- A marketing partner who understands criminal defense advertising
How We Drive Results for Criminal Defense Law Firms
At OppGen, we don’t just increase your website traffic.
We help you attract the right clients.
Our legal marketing strategies support criminal defense firms by:
- Generating high-quality leads
- Increasing conversions
- Building a strong online presence that earns trust
Conversion Rate Optimization (CRO)
Getting someone to your website is only half the battle.
We help you turn visitors into clients with:
- Optimized landing pages
- Clear calls to action
- Messaging tailored to people in high-stress legal situations
Our CRO strategies help make sure every click has the best chance of becoming a case.
Targeted Lead Generation
We use data-driven digital strategies to connect your firm with people who need immediate legal help.
Our campaigns reach those actively searching for criminal defense services—not casual browsers—through:
- Search engine optimization (SEO)
- Paid ads
- Social media marketing
Data-Driven Marketing Campaigns & Real-Time Analytics
With detailed performance tracking and analytics dashboards, you’ll always know what’s working and what needs improvement.
Our team continuously refines your campaigns to get better results month after month, making sure you get the most from every dollar.
Digital Marketing Services for Criminal Defense Attorneys
OppGen offers comprehensive legal marketing campaigns designed specifically for criminal defense lawyers.
We focus on getting your firm in front of the right people—individuals actively seeking legal services and ready to take action.
SEO for Criminal Defense Law Firms
Ranking for high-traffic keywords isn’t enough.
You should be suspicious of any SEO agency that pitches you that.
We focus on keyword intent to make your law firm’s site show up when potential clients need a defense attorney, not just when they’re researching legal topics.
Our SEO strategy targets location-specific, high-converting search terms and includes:
- On-page and technical SEO
- Local SEO optimization (Google Business Profile, citations, maps)
- Informative content marketing targeting criminal defense topics
- Competitor and keyword analysis
PPC Advertising for Defense Attorneys
In a competitive field like criminal defense, pay-per-click advertising delivers fast, effective results—when done right.
We create and manage targeted PPC campaigns on:
- Google Ads (including local services ads)
- Microsoft Ads (Bing)
- YouTube Ads
Our experts direct your marketing budget toward people most likely to become clients—not wasted clicks.
Social Media & Display Advertising
Your potential clients are online, often searching on mobile or scrolling through social feeds.
We help your firm stay top-of-mind through paid social media and display campaigns on:
- Display ad networks
Whether you’re running awareness campaigns or retargeting visitors, our team will build a custom strategy that complements your SEO and PPC efforts.
Ready to Reach More Criminal Defense Clients? Contact Us Today
If you’re ready to grow your criminal law practice, generate more qualified leads, and sign more clients, OppGen is here to help.
We’ve worked with law firms across the country to develop high-impact digital marketing strategies tailored to the unique challenges of criminal defense.
Let’s build a strategy that works for your firm.
Want to learn how our team can help your law firm get more leads and clients with advertising and SEO?