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Digital Marketing That Helps Employment Lawyers Win More Clients

If you handle employment law, your clients often come to you at a critical moment—dealing with discrimination, wrongful termination, wage disputes, or other workplace issues.

They don’t have time to scroll endlessly or fill out long forms.

They need help. Fast.

At OppGen, a digital marketing agency, we help employment law firms grow their caseloads with legal marketing strategies that speak to urgency, trust, and clear action.

Whether you’re a solo attorney or part of a large employment law practice, we build effective marketing campaigns that:

  • Rank your firm for high-intent search terms
  • Deliver targeted leads through paid ads
  • Convert clicks into consultations with compelling landing pages and website content

Our goal?

To connect your firm with people who are actively seeking employment law expertise and are ready to hire.

Let us handle your marketing efforts so you can focus on your clients and your cases.

Book your free strategy session to see how we can help you grow your employment law practice.

employment lawyers agree to settlement terms

What Are the Benefits of Employment Law Marketing?

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Be Found When It Matters Most

People searching for an employment lawyer are often under stress: dealing with unfair treatment, harassment, or sudden job loss.

They’re not casually browsing. They need answers now.

Our digital marketing strategies make sure your firm:

  • Shows up at the top of searches
  • Appears in front of the right people at the right time
  • Stands out with strong messaging that builds trust fast

We optimize your employment law firm’s website, ads, and listings to get your name in front of people who are actively searching for help before they call someone else.

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Attract Better Employment Law Clients Without Wasting Budget

Employment law is competitive, and every click counts.

A poorly run ad campaign can burn through your budget with nothing to show for it.

We focus on qualified leads, not just traffic.

Our advertising strategies connect you with people who:

  • Are searching with clear intent
  • Are located in your service area
  • Are ready to take legal action

This means higher marketing ROI, fewer dead-end leads, and more consultations with potential clients.

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Custom Campaigns, Clear Results

Generic lead-gen services don’t cut it for employment law.

We build custom strategies that fit your firm’s goals—and back everything with clear reporting.

With OppGen, you get:

  • Full transparency
  • Real-time analytics
  • A marketing partner who understands employment law advertising

How We Drive Results for Employment Law Firms

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Targeted Lead Generation Strategies for Employment Law Firms

We use data-backed digital strategies to connect your firm with people who need employment law help now.

Whether it’s discrimination, unpaid wages, or retaliation cases, our campaigns reach people actively searching for legal support through:

  • Search engine optimization (SEO)
  • Paid ads on Google and Bing
  • Social media marketing

We focus on high-intent users, not casual clicks.

Data You Can Use to Reach More Potential Employment Law Clients

With real-time analytics, you’ll know:

  • Which campaigns are driving leads
  • Which keywords convert
  • Where your budget performs best

We review and adjust your campaigns constantly, so your results improve month after month.

At OppGen, we don’t just help you get more traffic.

We help you get the right clients.

Our employment law marketing strategies are built to:

  • Generate high-quality leads
  • Turn more visitors into signed clients
  • Build a strong online presence that earns trust

Conversion-Driven Landing Pages

Getting someone to your site isn’t enough.

You need to keep them there and get them to act.

We create conversion-focused landing pages with:

  • Clear messaging
  • Strong calls to action
  • Designs that reduce friction and build trust

Our pages are built to speak directly to users in urgent, stressful situations—and help them feel confident reaching out.

Digital Marketing Services for Employment Attorneys

We offer a full suite of digital marketing solutions tailored for employment law firms.

Our job is to get your firm in front of the right people—individuals who are actively seeking legal help for issues like:

  • Wrongful termination
  • Workplace discrimination
  • Sexual harassment
  • Wage and hour disputes
  • Retaliation after whistleblowing

With the right strategy, you don’t just get more traffic. You get more signed clients.

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SEO for Employment Lawyers

Ranking for “employment lawyer near me” search results isn’t enough.

You need to rank for terms that show intent to hire—not just information-seeking.

Our SEO strategies focus on high-converting, location-based keywords like:

  • “wrongful termination attorney [city]”
  • “discrimination lawyer free consultation”
  • “employment lawyer for unpaid wages”

We handle everything in-house:

  • On-page and technical SEO
  • Local SEO (Google Business Profile, citations, maps)
  • Content marketing focused on employment law topics
  • Competitor and keyword research
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PPC Advertising for Employment Law Firms

PPC is one of the fastest ways to generate leads—if you know what you’re doing.

We run paid ad campaigns across:

  • Google Ads (Search + Local Services Ads)
  • Microsoft Ads (Bing)
  • YouTube

Our team manages your campaigns to make sure:

  • Your marketing budget targets people ready to hire
  • Every click has the potential to become a client
  • You aren’t wasting money on low-intent traffic
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Social Media & Display Advertising

People spend hours scrolling each day.

We make sure your firm shows up where your future clients are looking—even if they don’t know they need you yet.

Our team builds paid campaigns on:

  • Facebook
  • Instagram
  • LinkedIn
  • Display ad networks

We use social and display ads to:

  • Retarget past website visitors
  • Run awareness campaigns
  • Stay top-of-mind until they’re ready to call

Case Study: Bryant Legal LLC

Bryant Legal LLC is a small law firm dedicated to helping clients with employment law issues in Columbus, Toledo, and across the state of Ohio.

The employment law attorneys at Bryant Legal wanted to increase their lead and client volume.

That’s why they worked with OppGen to create a digital marketing plan tailored to their needs.

The OppGen Approach That Changed Everything

Local, Low Funnel SEO Strategy

OppGen developed a content and SEO strategy of optimizing low-funnel practice area pages for Columbus (their primary target area).

State Level Authority Building

The OppGen team also improved their state-level employment law practice area pages to increase state-wide exposure, as well as topical and domain authority.

The Results, at a Glance

  • 95% increase in annual organic lead volume from 2022 vs 2023
  • 43% increase in lead volume from Q3 to Q4 in 2024

Want to See Law Firm Growth? Let’s Talk

If you’re ready to:

  • Get more qualified leads
  • Grow your client base
  • Stop wasting money on digital marketing efforts that don’t work

OppGen is here to help your employment law firm grow.

We’ve worked with law firms across the country to build digital strategies that deliver real results, especially in complex legal areas like employment law.

Whether you want to rank higher on Google, improve your ad performance, or create landing pages that actually convert, we’re ready to build a plan that works for your firm.

Schedule your free strategy session today and talk about how we can elevate your employment law firm.

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