Employment Law Marketing

Look Like the Employment Law Experts You Are

One of the most common problems we see from our clients is that their website does not match what their prospects see in person. In many cases, your law firm’s website is the first place where a prospect makes their first impression. A poorly designed website will cause prospective clients to look elsewhere for legal expertise and advice.

OppGen’s Employment Law Marketing can build you a beautiful website that represents your law firm’s physical space and what your firm stands for. Our sites are fast and operate smoothly on mobile devices. Our sites include tracking so we can see where prospects are entering and exiting the site and make adjustments to keep the prospects on the website and nudge them toward filling out the contact form.

Create & Share Legal Advice

Before a prospective client decides to go through with a case, one of the first things they will do is research whether or not they have a case to begin with. No one wants to sue their employer unless they know with absolute certainty they have a case and they have a real possibility of winning it. So, what does the prospect do? They turn to Google with their questions: Have I been discriminated against? Am I supposed to be paid for off-the-clock work?

Questions like these become keywords, which are one of the most important aspects of a search engine optimization (SEO) strategy. SEO is a strategy with the goal of getting a website to rank high on search engine results pages (SERPs) for keyword searches.

One of the best ways to rank high is to create relevant and robust content about these keywords. OppGen’s in-house content writers research keywords and write informative, original blog posts that are sure to bring more clients and cases to your law firm.

From there, we encourage our employment law clients to share these educational blog posts to their firm’s social media pages. When more people share and link back to your website’s content, search engines notice this and will bump your website higher in the rankings.

Another way to make sure your website and its content are easily found is to claim a Google My Business listing and add your law firm’s site to relevant directories, such as Avvo and other online law directories. Google My Business and law directories make it easy for clients to leave reviews, which matter a great deal for both SERPs rankings and building a reputation in the field of employment law.

Find More Clients

We can implement a paid search advertising campaign on search engines like Google and Bing to help prospective clients who are actively searching for an attorney find your law firm.

What makes paid search ads so effective is that they are only shown to people using specific keywords you select. You can even narrow down these ads so only people in a specific zip code area are able to see them, so you can focus on local clients. These ads are great for short-term growth and can supplement an SEO strategy, which is a long-term strategy that brings in more clients over time.

The world of paid search ads can be difficult to navigate without experts, and OppGen’s digital analysts are the experts you’re looking for. We’re also experts in paid social advertising. This channel has highly effective targeting tools that can find social media users who are more likely to need your legal advice and assistance.