Columbus Digital Marketing Agency

Search Ads

Paid search advertising is a fantastic digital marketing strategy, especially if you’re focusing on a Columbus-based audience.

Search engines, which run paid search ads, use consumers’ physical locations when they search for a product or service. For example, if you’re in Columbus and use your phone to search for “restaurants near me,” the search engine will display restaurants that are closest to your location in Columbus. This means it’s possible to ensure your paid search ads are seen by people in Columbus (or anywhere else you think your best prospects might be located).

There are a few different kinds of paid search advertisements, but the main ones are pay-per-click (PPC) ads and display ads. PPC ads are text-only and are shown on search engine results pages that match or are related to certain keywords or phrases. As the name suggests, they incur a charge whenever someone clicks on the ad.

Display ads come in many different shapes and sizes and are highly visual. Search engines place display ads on websites that have content that’s related to selected keywords or phrases. 

Search ads are highly effective in that they help you find local prospects in Columbus who are seeking your business’s services or products. But it will take a little bit of time and effort to get your PPC advertisement on the first page, which is where it really matters. That’s why we recommend hiring a digital marketing agency to manage your campaign for your business.

Paid Social Ads

Don’t underestimate the power of social media. It can be used for much, much more than sharing big news or life updates with your friends and family. Social media is used to influence perceptions and share ideas as well as advertise products and services.

Paid social ads offer a wide variety of ad formats: video, text, photos, slideshows, a combination of these mediums, and more. They also offer more accurate and in-depth targeting options than search ads do; you can target your audience based on location, age, sex, interests, and behavior. If you have a good idea of your audience already, Facebook’s lookalike audience targeting option can find more people who fit your current audience and can show ads to them.

SEO

As mentioned earlier with search ads, the first page of search results is where it really matters, and getting to that coveted first page position is the goal of search engine optimization (SEO). SEO is not a quick strategy — it can take months to see results. But considering that it doesn’t require paying Google or Bing for a good page position for keywords and can improve your website’s overall quality and accessibility for consumers, SEO is well worth doing.

This means creating original content that’s relevant and useful to consumers on a regular basis. The more you do that, the better your site’s reputation becomes, which usually means more people will link back to your website. Search engines notice when high-quality sites link back to your website and will bump you up a few positions on the results pages.

Customized Strategies for Your Columbus Business

Cookie-cutter digital marketing strategies simply don’t cut it any more. Not all marketing strategies will work for your business. Save yourself from investing in strategies that won’t help you meet your goals. We tailor our digital marketing packages to perfectly fit your business’s marketing goals and needs.

Highly Specialized for Your Needs

We assign a team of analysts that specializes in your Columbus business’s industry. Our analysts have expertise, often from working in or closely with that industry. Having a team of expert marketing analysts can provide insight from the industry itself or other marketing campaigns in that industry and apply that insight to the Columbus market.

A Local Digital Marketing Agency, Right in Your Backyard

Though we have clients from all over the country, we have a particular interest in serving Columbus businesses. Since we’re located in Columbus, we know the market and we know what works in the market, from industry to industry.