Facebook Archives – Page 6 of 6

Feb, 2019

By OppGen

{2/8} This Week In Medical Advertising

Bing Ads to Exclusively Serve Yahoo Search Traffic Starting in March – Bing is estimating that the enhanced partnership could result in an increase in clicks across the Bing Ads marketplace for customers targeting the United States of up to 10-15%. Read more here.
70% of social brand engagement on Facebook is happening on local Pages– Do you have a localized social media strategy? A new report states that a dual-track strategy to include localized social media could help improve you marketing efforts. The report calls out Facebook stating that location pages have nearly 2x the impressions of Brand Pages and roughly three-fourths of the user engagement. Read more about local social media marketing here.

Feb, 2019

By OppGen

SEO and Conversion Rate Optimization – SEO and CRO (Conversion Rate Optimization) work together! In order to bring more qualified traffic to your website, you should implement a funnel-based SEO strategy that will focus on every step of your sales funnel. By enhancing and improving the user experience of your website, you will improve not only your SEO ranking, but your overall conversions as well.
Marketing on Messaging Apps – Monetizing messaging apps will continue to be a growing digital marketing trend in 2019. As more traditional spaces such as Facebook’s News Feed and Google Search get more competitive, marketers are looking for other cheaper but effective options to reach their target audience. Facebook’s Messenger, Snapchat and Twitter each have ad formats ingrained within the messaging experience. According to Alex Magnin, Giphy’s head of revenue, “People spend more time on messaging apps than they do on the mobile web, and mobile web is $10 billion in U.S. ad spend.”

Jan, 2019

By OppGen

Did You Get “Ghosted” By Yelp? – Starting sometime in Oct/Nov, Yelp released a large update to their review engine that caused many businesses to lose reviews. Did your practice get “ghosted” and fall into the Not Recommended category as a result?
Facebook rolls out Group Stories – With new features like Stories being added regularly, Facebook Groups are a fantastic was to engage your prospects and fellow medical colleagues.

Nov, 2018

By OppGen

Top Paid Ads Can Improve SERP Relevancy – Almost 60% of searchers do not know the difference between paid and organic results, and most believe top of page listings to be most relevant. There’s an opportunity to leverage top listing ads to position your service as most relevant.
Improve Efficiency with Facebook Importer Tool – Quickly set up new campaigns, creative, and tests across your accounts.

Google My Business

Nov, 2018

By OppGen

Facebook Ad Set Testing – We recommend testing both ad creative and ad targeting simultaneously on Facebook. With so many targeting options available, we are always finding new ways to optimize our programs on the ad set level.
Instagram Stories – With a simple click of a box in Facebook Ads Manager, your practice can now easily advertise in Instagram Stories.

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