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02
May, 2019
Google, Facebook , Messenger

By OppGen

5/2 – This Week In Digital Advertising

{5/2} This Week In Digital Advertising 

Google Display & Video 360 Announces Brand-Focused Initiatives

Google announced several new safety focused features for Display & Video 360 (DV360) DSP. For advertisers, it’s important to note that ads.txt inventory will become the default starting in August. In 2017, ads.txt was launched in an effort to reduce programmatic ad fraud. By listing authorized ad sellers in a file placed on publishers’ sites. Google also announced it will support ads-app.txt.

Google says DV360 will stop buying unauthorized app inventory.“While it’s very early days for app-ads.txt adoption, we’re actively working to encourage app developers to publish app-ads.txt files,” said a Google spokesperson.

A new dashboard will allow brands to have access to new settings. This dashboard view will allow users to get a quick view of a campaign and view settings, ads-txt authorized sellers and more. Brand Controls has built in fraud protection which shows what percentage of traffic was filtered before a bid was placed. Brand Controls also offers filters that can show what percentage of a campaign use content labels, sensitive categories, keyword exclusions and more.

Business Focused Tools Announced for Facebook Messenger

It was a big week for Facebook. The developer conference F8 had several announcements from the social media giant on most major platforms. One takeaway is that more private and small group messaging will be at the forefront of social media in an effort to promote privacy.

Facebook has been growing Messenger for businesses with the introduction of chat-bots several years ago. Now, they will be expanding on that with lead generation templates to ensure bots ask people standardized questions and receive a specific response. These templates will be accompanied with seamless hand-off to a customer service representative or scheduling for a phone call or appointment. Today, chat-bots do not work well with open ended questions.

Facebook is also testing appointment scheduling in Messenger. Later this year Messenger will also have a desktop app available that will mostly focus on chats, audio, and video communications.

01
May, 2019
facebook redesign

By OppGen

The Facebook Updates You Need to Know About

At the annual developer conference on Tuesday Mark Zuckerberg, chief executive of Facebook, announced plans to shift users towards private conversations and away from public broadcasting on social networks.

The conference also unveiled a redesign of the Facebook desktop and mobile app. The updates will include new features that will promote more small group conversations instead of messages and status updates on the news feed. The redesign is being hailed “FB5” and will be rolling out over the next several months. Zuckerberg is convinced these updates “will end up creating a more trustworthy platform.”

Facebook has made a conscious effort to push messaging apps WhatsApp and Messenger. This update will allow them to be in the forefront of changing social media behaviors and encourage more private and small community conversations.

There are updates to other platforms including Instagram. The photo-sharing social platform has a new camera feature called Create Mode which will allow users to create a post for stories that aren’t a photo or video. At the developer conference it was also announced that Instagram is going to be running testing on hiding likes for users. The company stated “We are testing this because we want your followers to focus on the photos and videos you share, not how many likes they get.” The post creator will still be able to see the number of likes on a post. 

They will also allow influencers to tag clothing items they are wearing in a post so followers can purchase within the app. Zuckerberg also announced Oculus, the virtual-reality company, will start shipping two VR headsets later this May.

25
Apr, 2019

By OppGen

4/25 – This Week In Digital Advertising

{4/25} This Week In Digital Advertising 

Facebook Reports An Increase In Active Users

Facebook estimates more than 2.3 billion people use Facebook, WhatsApp, Instagram, and Messenger on a daily basis. An increase in 55 million users from the previous quarter.

The social media giant announced yesterday there  Facebook has also reported that Facebook Stories is now being used by 500 million people daily, which is the same amount of people using WhatsApp Status and Instagram Stories.

As Facebook looks to the future the company is focused on privacy. Facebook CEO Mark Zuckerberg stated, “We are focused on building out our privacy-focused vision for the future of social networking, and working collaboratively to address important issues around the internet.”

Despite the recent investigations and reports of lower engagement, Facebook continues to see growth which speaks volumes about the reach they have around the world.  If you are interested in the Q1 Facebook findings visit social media today

More Images are Being Shown in Google Searches

Google has been hinting to SEOs for several months to pay close attention to image search results. A recent study by SEOClarity shows “images in the Top 10 leaped from an approximately 24% occurrence to a 34% occurrence.”

The image boxes will appear if Google thinks it would be helpful to see an image. When your web developer is adding images on your website it’s important to make sure they are tagged properly so Google’s algorithm can gather them properly for image search.

As search engine optimization continues to evolve it’s important for brands to stay on top of the changes Google pushes out. Our Digital Analysts in Columbus, Ohio, are able to work with you to build out a strategy for success. SEOClarity has shared their findings in a blog post.

18
Apr, 2019
YouTube Blog Image

By OppGen

4/18 – This Week In Digital Advertising

{4/18} This Week In Digital Advertising 

  1. Exploring YouTube Advertising Offerings: YouTube is the second largest search engine on the web and processes more than 3 billion searches a month. With the expansion of YouTube TV and other platforms it can be difficult to know which advertising option to select. According to fresh Nielsen data, more than half of 18- to 49-year-olds in the U.S. are either light viewers of TV or do not subscribe to TV; but over 90 percent of these people watch YouTube. If you have never run ads on YouTube before it could be a good time to try and reach your potential customers in a different way. Let’s get into the different types of ads that are available to run. The first is Display Ads appear to the right of the feature video, and above the video suggestions list. Overlay Ads are semi-transparent overlays which appear on the lower portion of the video a user is watching. Skippable video ads allow viewers to skip ads after 5 seconds. Bumper Ads are non-skippable video ads of up to 6 seconds in length. Non-skippable video ads must be watched to completion before the desired video can be viewed. Finally, sponsored cards display content that may be relevant to the viewers’ video, such as products featured in the video. If you would like additional information and stats read more at social media today. 
  2. Facebook Launches New Safety Controls: The social media giant has been under pressure to update their brand safety policies and they have followed suite. Over the next few weeks, Facebook has announced that they will be updated ad filters for advertisers. This is an effort to give advertisers better access to where brand ads are placed and address safety concerns. Advertisers will now be able to choose from these three options:
    • Limited inventory offers maximum protection, similar to the opt-in category exclusions available today
    • Standard inventory provides moderate protection and is the default choice when placing ads. This is the same as no category exclusions today.
    • Full inventory selects minimal protection and ads may be delivered to all eligible content.

           If you are an advertiser and want to learn more visit Facebook’s blog announcement.

11
Apr, 2019

By OppGen

4/11 – This Week In Medical Advertising

{4/11} This Week In Medical Advertising 

  1. Facebook to updates terms of use: Users of the social media platform will now have a clear idea of what is happening with their data in updated terms and conditions. These updates came about from pressure from the European Commission who is responsible for the implementation of the broader data protection laws (GDPR) that were rolled out last year.As a part of Facebook’s effort to be more transparent these updated terms will reflect major changes that explicitly says “that Facebook does not charge users for its services in return for users’ agreement to share their data and to be exposed to commercial advertisements.” The company has agreed to now “clearly explain that their business model relies on selling targeted advertising services to traders by using the data from the profiles of its users.” Facebook has also changed positions on third-parties misusing its platform by saying they acknowledge responsibility in case of negligence for third-parties in the platform. The European Commission will be monitoring the social media giant to make sure these changes have been implemented worldwide by the end of June 2019. If you are interested in more about these updates read more at Mashable
  2. 20 SEO Tips for Success on Google: Looking to get your local business found on Google? There are several things that can be done to help make your site a success. First check your local citations including your company name, address, and phone number and make sure they are accurate on your website. Make sure your business has a Google My Business location and upload images of your location, times you are open, and specific services you offer.  Link building is another important part of local SEO. It can help your business get found for the specific services you offer and which location has them if multiple locations apply. Your business site needs to have a mobile first approach when it comes to design of your site. This will improve your customer experience and help with conversions. Our team is available to work with you on SEO optimizations. If you want to read the full list of optimizations check out the infographic available here

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Google, Facebook , Messenger
5/2 – This Week In Digital Advertising
facebook redesign
The Facebook Updates You Need to Know About
4/25 – This Week In Digital Advertising
YouTube Blog Image
4/18 – This Week In Digital Advertising
4/11 – This Week In Medical Advertising