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Medical Advertising, SEO, Social Media

By OppGen

2/1 – This Week In Medical Advertising

{2/1} This Week In Medical Advertising 

  1. SEO and Conversion Rate OptimizationSEO and CRO (Conversion Rate Optimization) work together! In order to bring more qualified traffic to your website, you should implement a funnel-based SEO strategy that will focus on every step of your sales funnel. By enhancing and improving the user experience of your website, you will improve not only your SEO ranking, but your overall conversions as well.
  2. Marketing on Messaging Apps – Monetizing messaging apps will continue to be a growing digital marketing trend in 2019. As more traditional spaces such as Facebook’s News Feed and Google Search get more competitive, marketers are looking for other cheaper but effective options to reach their target audience. Facebook’s Messenger, Snapchat and Twitter each have ad formats ingrained within the messaging experience. According to Alex Magnin, Giphy’s head of revenue, “People spend more time on messaging apps than they do on the mobile web, and mobile web is $10 billion in U.S. ad spend.”

By OppGen

1/4 – This Week In Medical Advertising

{1/4} This Week In…Medical Advertising 

  1. Did You Get “Ghosted” By Yelp? – Starting sometime in Oct/Nov, Yelp released a large update to their review engine that caused many businesses to lose reviews. Did your practice get “ghosted” and fall into the Not Recommended category as a result?
  2. Facebook rolls out Group Stories – With new features like Stories being added regularly, Facebook Groups are a fantastic was to engage your prospects and fellow medical colleagues.

By OppGen

11/30 – This Week In Medical Advertising

{11/30} This Week In Medical Advertising 

  1. Top Paid Ads Can Improve SERP Relevancy – Almost 60% of searchers do not know the difference between paid and organic results, and most believe top of page listings to be most relevant. There’s an opportunity to leverage top listing ads to position your service as most relevant.
  2. Improve Efficiency with Facebook Importer Tool – Quickly set up new campaigns, creative, and tests across your accounts.

 

By OppGen

11/2 – This Week In Medical Advertising

{11/2} This Week In Medical Advertising

  1. Facebook Ad Set Testing – We recommend testing both ad creative and ad targeting simultaneously on Facebook. With so many targeting options available, we are always finding new ways to optimize our programs on the ad set level.
  2. Instagram Stories – With a simple click of a box in Facebook Ads Manager, your practice can now easily advertise in Instagram Stories.
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Medical Advertising, SEO, Social Media
2/1 – This Week In Medical Advertising
1/4 – This Week In Medical Advertising
11/30 – This Week In Medical Advertising
11/2 – This Week In Medical Advertising