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Clutch 2022 Top PPC Firm Ohio Award

By OppGen

Clutch Names OppGen Marketing a Top PPC Firm in Ohio for 2022

The advertising game has really changed throughout the year. From traditional to digital, the industry is constantly changing and evolving each year. One of the biggest industries in recent years is Pay Per Click. The PPC industry has been revolutionizing how companies and businesses advertise online.

If you are looking for a partner to help you get started, then OppGen Marketing is here for you. With more than a decade of experience in the market, you can count on our team to deliver the best services and solutions for your business. With that being said, OppGen Marketing was recently selected by Clutch as one of the leading PPC companies in all of Ohio.

“Being recognized as a top PPC firm by Clutch reinforces our team’s commitment to providing best-in-class performance marketing solutions for top brands around the world,” OppGen Marketing Partner and Vice President Alonzo Foreman said. “We are honored to have the opportunity to partner with so many outstanding companies in their growth efforts.”

This award is a true testament to our hard work and dedication to helping our clients find success online. OppGen Marketing’s goal has always been to empower businesses and we will continue to improve our skills and knowledge to better serve them in the future.

It goes without saying that this award wouldn’t have been possible without the help of our clients and partners. Thank you for trusting us to be your PPC partners. We are grateful for all the support you’ve shown us throughout the years. 


About OppGen Marketing

OppGen Marketing is a multi-million dollar digital marketing agency in Columbus, Ohio, that provides strategic digital marketing strategies to companies offering high-value products and services.

Our clients choose us as their agency because we focus on their goals of generating more profitable business for their company. This sets us apart from other large agencies that focus on weaker metrics like driving traffic. We take our clients’ success seriously while maintaining a start-up–like culture of fun and teamwork.


Contact One of Ohio’s Top PPC Firms Today

Let’s discuss your needs! Reach out to our team today. We look forward to working with you.

woman works on presentation preparing for responsive search ads

By OppGen

How Does Google Ads Generate Responsive Search Ads?

On August 31, 2021, Google announced that responsive search ads will be the only type of search ad that can be created or edited in standard search ad campaigns as of June 30, 2022. 

This is a big change that will affect search ad campaigns across the globe. Even though there is a little under a year until the change becomes official, it is a good idea to get a head start and pivot your search ad campaign to using responsive search ads.

Luckily OppGen Marketing is focusing on pivoting many campaigns to responsive search ads to put our clients ahead of the change. Contact us to learn more about our marketing efforts and strategies.

Before you go all-in with responsive search ads, let’s go over the basics of these ads.


What are Responsive Search Ads?

For those unfamiliar, responsive search ads are a type of paid search advertisement that makes search ad creation and management simpler through the power of machine learning. Using the content you’ve already written, Google will generate flexible ads and show them to prospects.

Compared to the expanded text ads (the ad type responsive search ads are replacing), responsive search ads are more flexible and adaptable because they can show more or less text depending on the device a prospective user is using. The content itself can also change based on what prospects are searching for.


How Google Ads Generates Responsive Search Ads

Google Ads generates responsive search ads through automated machine learning. When you enter more headlines and descriptions, you’re giving Google Ads more options for creating new ads that can more accurately match with prospects’ searches.

Once you enter headlines and descriptions, Google Ads takes them and assembles them into several different combinations. You can submit up to 15 headlines and 4 descriptions for one responsive search ad. In the ad itself, you will be able to have a maximum of 3 headlines and 2 descriptions. If you need a specific headline or description to be consistent across all responsive ads, you can pin them to certain positions. Otherwise, the headlines and descriptions can appear in any order.

When you write these ads, it’s important to remember to make sure the headlines and descriptions are relevant to one another to avoid the generation of an ad that doesn’t quite make sense.

Our team will double- and triple-check to make sure the responsive ads are relevant and make sense. Contact us to learn more.


What Are the Benefits of Letting Google Ads Generate Responsive Search Ads?

Spend Less Time Writing Ad Copy

Instead of writing fresh ad copy for every single search ad, responsive search ads will make it look as though every ad is new by mixing and matching headlines and descriptions.


Provide More Flexibility in Your Message

Different devices have different widths, and different widths can result in your ad’s message getting cut off. But by giving Google Ads multiple options to use, it can determine which headlines and descriptions will best fit the device.


Tailor Ads to More Prospects and Bring in More Customers

You can change your headlines and descriptions to include information like your prospects’ locations or locations of interest. Responsive search ads’ flexibility also allows them to better match prospects’ search queries, which can result in more clicks and conversions.


Improve Campaign Performance Without Lifting a Finger

By giving Google Ads multiple options to work with, it can mix and match ads and determine which ads are the most effective when it comes to conversions, clicks, and other goals, and will then push those ads more often. 


Learn More About Responsive Search Ads

Although June 30, 2022, is nearly 280 days away (at the time of this blog’s publication), it’ll be here before you know it. If you have any questions or concerns about this big change in Google Ads, talk to the experts at OppGen. We’re already working on shifting campaigns to responsive search ads so we can be better prepared for when the change happens.

For more information, contact us today.

oppgen marketing clutch top ppc agency ohio 2021 featured image

By OppGen

Clutch Lists OppGen Marketing as a Top PPC Management Company in Ohio for 2021

During the pandemic, the internet has brought a whole new market. Digital marketing became the norm for a successful company. You need more exposure and more sales, and if you are not involved in this, your business will not grow in the future. How can you expect success from someone who only understands marketing? No worries, we are here to help you!

OppGen Marketing is a team of experienced professionals who work together to help you achieve your business goals. We have excellent leaders in finance, sales, marketing, and development. We develop ways to offer our highly strategic programs to startups and enterprises, which means our team strives to provide high-value products and services. 

With that being said, we are proud to announce that Clutch, the leading B2B platform, just recently listed our company as one of the Top PPC Management Companies in Ohio for 2021!

Clutch is a B2B ratings and reviews platform based in Washington, DC. Each year, they evaluate technology service and solutions companies based on the quality of work, thought leadership, and client reviews. They also recognize the highest-performing B2B companies by industry, service focus, and location every month. This is a milestone for OppGen Marketing to be acknowledged by this prestigious firm.

Here’s what our management team had to say about the award: 

This award serves as a great acknowledgement of our team’s continued efforts to help our client partners grow and win online through intent-driven lead generation marketing.

The whole team wants to dedicate and celebrate this significant recognition with everyone who truly supported and trusted us all the way. We thank our clients for their valuable reviews on our Clutch profile. Your words help us maximize our ability in providing quality and optimal solutions. 

Take a look at some of our 5-star reviews:




Do you want to grow your business over the internet? Drop a message. Let’s work together!

Google headquarters building

By OppGen

15 Important Google Marketing Livestream 2021 Updates

On May 27, 2021, Google’s annual marketing livestream aired, and with it came a lot of promising updates for the world of digital marketing.

If you missed the livestream, don’t worry — you can register to watch the keynotes and other sessions on demand.

But if you don’t have the time to sit through hours of video, that’s not a problem, either, because we’re recapping the most important updates to Google marketing that were announced during the livestream. If you have any questions about the livestream or anything else, contact us today.

Our main takeaways from #GML2021 were:

  1. Automation continues to be the cornerstone of Google’s innovation moving forward. With new products, like Performance Max, your customer journey will become more in focus to differentiate your business.
  2. Data measurement and privacy are a key focus for Google in order to protect consumers, provide clarity, and improve performance attribution.
  3. Expanding reach, across all Google properties, will become increasingly easier for advertisers. 


1. Customer Match Access is Now Available for (Almost) All Advertisers

Google is committed to opening its customer data to nearly all of its advertisers, enabling most advertisers to utilize first-party data (i.e., name, email, address, and phone number) in a privacy-safe platform called Google Match.

Customer Match lets you use both online and offline data to reach your customers across Google Ad channels, including:

  • Search
  • Shopping
  • Gmail
  • YouTube
  • Display

Customer Match works by letting you upload a list of customers you have compiled. Then, you’ll create (or update) a campaign to target the customers on the list. When these customers are signed in to their Google account, they’ll see your ads on any of the above channels. It will also allow you to use a similar audience targeting option, similar to Facebook’s audience lookalike option.

To start utilizing Customer Match, your account must have:

  • A good history of complying with Google’s policies
  • A good payment history
  • At least 90 days history in Google Ads
  • More than $50,000 total lifetime spend

We believe that it is likely that the last restriction will be lifted, but only time will tell if that is the case.

That said, we are excited about this change, especially because it opens up more doors to smaller businesses that could use access to first-party data to improve their campaigns. To learn more about how this could open up opportunities for your business, contact OppGen to schedule a free strategy call.


2. Performance Max Campaigns Can Improve Results Across All Google Channels

Performance Max is a new goal-based campaign type that lets performance advertisers have access to all of Google’s channels for a single campaign, including:

  1. YouTube
  2. Display
  3. Search
  4. Discover
  5. Gmail
  6. Maps

We expect this to be a great way to expand reach and a complement to keyword-targeted campaigns.

Performance Max is still in beta and will be leveraging automation, but that doesn’t mean you won’t be able to use it. In fact, there are still spots available to join the beta testing phase. If you’re interested in joining the beta testing phase, all you have to do is complete this form (or ask the marketing agency that’s in charge or your accounts to fill it out). The beta is only available to those whose goals are to generate leads or grow online sales without Google Merchant Center.


3. Set Up Enhanced Conversions for Improved Accuracy and a Privacy-Safe View of Performance

To ensure that your attribution reporting is accurate, you can now set up enhanced conversions for a more accurate view of performance that also keeps privacy safety into account (which is especially helpful now that fewer cookies are being used nowadays).


4. Get More Foot Traffic with Brand-New Local Ad Formats

Businesses focusing on driving sales to physical locations will have more Local ad formats to play around with, from optimizing for shop visits with video action campaigns to the ability to shop sales through Local campaigns. Another new service option that’s now available is pick up today for any retailers using local inventory ads. A pick up later option is currently in beta testing. Local businesses can also expect to test out some new Google Maps ad formats as well.


5. The Improved Google Insights Page Will Give You More Insights on Your Performance and Customers

Over the next few months, keep an eye out for some improvements to the Insights page. Google has announced the new and improved Insights page will add 3 new types of insights:

  1. Demand forecasts
  2. Consumer interest themes
  3. Audience insights

The updated Insights page can help you see current and potentially emerging trends and interests in products or services that could be relevant to your business. This can help you decide if there are any new services or products that you should start including as add-ons to what your business already provides based on these trends.


6. Expect More Robust, Data-Driven Attribution Reporting

Google will be adding more attribution reporting to its search, Shopping, Display, and YouTube ads channels. This includes data-driven attribution and integration of in-app conversions, too.

Data-driven attribution is incredibly useful because it can help you figure out which keywords, ads, ad groups, and campaigns were the most successful. This can help you better optimize your bidding based on performance data and choose the best attribution model for your business.


7. Optimize Lead Quality with the New OCI Helper Tool

Tracking online conversions is easier than ever before, but what about offline conversions? Thankfully, you can utilize the new OCI helper tool to implement offline conversion imports.

If you want to record a conversion that occurs offline, such as closing a sale over the phone or in-person, you can now include that information through 4 different offline conversion import options:

  1. Google Ads Conversion Import
  2. Google Ads Conversion Import for Salesforce
  3. Zapier offline conversion tracking
  4. HubSpot’s Google Ads optimization events tool

All 4 of these options can easily be done through Google Ads thanks to the OCI helper tool, so don’t be afraid to keep this information up to date with it.


8. Image Extensions Can Make Your Search Ads More Engaging with Appealing Visuals

Search ads won’t be text-only anymore! With image extensions, you’ll be able to capture prospects’ attention with detailed, relevant visuals that work well alongside the text ads.

You can upload a maximum of 20 different high-quality images that are relevant to your keywords, but be sure to follow the image extensions format requirements and guidelines to avoid getting your ad rejected at the quality and policy checks.

We anticipate that the addition of images will drive performance and be a great way to increase visibility.


9. Create Personalized, Relevant Ads with Ad Customizers

Ad customizers will adapt your ads at a scale based on what your potential customers and clients are searching for in real time. You get to define custom attributes, like product names and prices, and tailor these attributes, also in real time. Attributes can be created individually or from spreadsheets, making them highly relevant and personalized for your prospective customers and clients.


10. Maximize Value with Target ROAS Bidding

Now that Target ROAS bidding is now available for all advertisers using video action campaigns, it’s much easier to optimize your bids to maximize value. Target ROAS bidding will be opened to Discovery ads later this year. Your Target ROAS bids will be automatically optimized at the time of the auction, so you can tailor the bids for each auction as needed. It can be used for a single campaign or across multiple campaigns.


11. Keep an Eye Out for a Personalized Feed in the Google Ads App

Google Ads app users can expect to see new insights tailored to your business and content that can teach you how to meet your campaign goals. As a bonus, you’ll be able watch Google Marketing Livestream sessions from anywhere as long as you have your phone on you.


12. Hotel Ad Extensions Expand Reach and Help Your Business Recover from the Effects of the Pandemic

Google is progressively updating hotel ad extensions over the coming weeks. These extensions will help expand your reach to travelers. Combined with the fact that the COVID-19 vaccine has been distributed to a large portion of the U.S. population, more people will be looking to travel, so this is a good chance to speed up recovery from losses due to the pandemic.

And it’s not just hotels that will be getting a boost — so will vacation rental properties. (AirBnB owners, now’s the time to start getting into Google Ads if you haven’t done so already!)

Along with these amplified extensions for search campaigns, Google is also enhancing commissions (per stay) bidding to find more qualified customers looking for a place to stay at a lower cost.


13. Connect Your Google Merchant Center Feed to Showcase Your Products in Video Action Campaigns on YouTube

By connecting Google Merchant Center to YouTube, you can showcase your top products through video action campaigns. Google has said that we can expect to see this option available for Discovery ads in the coming months, so pay close attention to that.


14. Build Brand Awareness More Effectively with Video Ads

If you’re trying to build awareness for your brand, you can now do so more effectively with the TV in Reach Planner. This tool forecasts your reach and the frequency of how often your campaign will be delivered across TV, YouTube, and Google video partners.

You can expect more video reach campaigns to become available to advertisers across the globe, driving reach by combining different types of ads on YouTube and across Google video partners.


15. Share In-App Content and Products Through YouTube Ads

A new effective way to promote a new app (or one that could use some more users) is through YouTube ads. Feeds in app campaigns can display content that would be more likely to appeal to prospects who are more likely to be interested in your app.


Stay Up to Date on the Latest Marketing Updates with OppGen

OppGen, a national digital marketing company located in Columbus, Ohio, keeps its finger on the pulse of the latest updates in marketing. We hope this recap of the Google Marketing Livestream 2021 event keeps you informed and aware of the changes to come in the ever-changing world of digital marketing.

If you want to learn more about these updates and how they could affect your marketing campaign, don’t hesitate to contact us today. Alternatively, you can fill out our free digital audit so we can give you an idea of how your current marketing campaign or strategy can be improved.

doctor treats women's peripheral neuropathy pain in her foot

By OppGen

The Power of Paid Search for Peripheral Neuropathy

Start with Paid Search Marketing to Get More Peripheral Neuropathy Patients

Here are some reasons why you should contact OppGen to get more peripheral neuropathy patients with paid search marketing:


Paid Search is Keyword-Specific

Paid search is a highly effective bottom of funnel marketing strategy because it relies on prospects who are seeking out specific services using keywords you select. You can control the precision of these keywords and phrases to make sure you’re reaching the right audience.

Peripheral neuropathy is already a highly specific term that people who either have it or think they may have it will search for. Chances are more likely that you won’t end up chasing (as many) poor quality leads due to the narrower pool found at the bottom of the funnel.

You can even tailor the level of specificity by setting up the following keyword match types:

  • Exact match: Exact matches are pretty much what they sound like. They will only show your ad if the exact keyword(s) you’ve selected are used in a search. Your ad tied to the keywords “peripheral neuropathy” will only be seen by those who search those exact words (though plural versions of words and misspelled versions can result in your ad being displayed, too). Exact match is the least flexible match type.
  • Phrase match: phrase matches work closely to exact matches except it includes searches with words and phrases before and/or after the keywords you’ve selected. For example, if your keywords for an ad are “peripheral neuropathy,” your ad could be triggered when a prospect searches “peripheral neuropathy treatment” or “symptoms of peripheral neuropathy.” As long as your keywords are included in a search under this match type, they’ll likely be shown to prospects.
  • Broad match: Broad matches are basically the opposite of an exact match; they will trigger your ads as long as the keywords you’ve selected are included. This match type will also include related topics and other variations of the keywords. Searches that include keywords like “nerve damage” or “diabetic health problems” could potentially bring up your ads that are attached to the keywords “peripheral neuropathy.” 
  • Negative keywords: Negative keywords aren’t a match type, but they are important and still relevant to keyword match types. Negative keywords allow you to remove certain words from searches. If you wanted to have “peripheral neuropathy” but do not want your ad to show up for “peripheral neuropathy clinic,” you can make “clinic” a negative keyword, so any 


Paid Search can be Tailored to Certain Locations

If you want to find local prospects, paid search can be set up so ads are only displayed to prospects who are in a certain location. It can be as narrow as a zip code or as broad as states, countries, or continents. That way, prospects who are in that location are the only ones who can see the paid search ad and can click on it. In some cases, broader location settings can negatively affect your campaign because you’ll get poor quality leads who aren’t nearby and therefore won’t be able to go to an appointment they’ve scheduled.


Paid Search Makes Creating a Budget and Sticking to It Easy

Paid search is generally charged on a cost per click (CPC) basis, which means whenever a prospect clicks on your ad, you will be charged. How much the CPC is can vary based on several factors, such as:

  • Your industry and level of competition
  • Targeted locations
  • Device types (i.e., desktop, phone, tablet)
  • How much you bid on a keyword or keyword phrase (this determines your CPC)
  • Keyword match type

When you run a high-quality paid search campaign, Google may reward you with a lower CPC. It comes down to the Google Ads Quality Score of your campaign, which involves making your ads more relevant, using different landing pages for different ads, creating closely related ad groups, and adjusting your bids based on other criteria, such as location, devices, and the days you get more traffic, leads, and conversions.

If you’re ever worried about going over your budget, don’t be — you set your marketing budget and enter the amount you want to be the maximum you can spend in a set amount of time. If the next click would deplete your budget or go over your budget, your ads will not be shown until that set amount of time is up.

Google will not allow you to go over your allotted budget and will turn advertisements back on only if you adjust the settings or when the timeframe is over.


With a Good Strategy, Your Peripheral Neuropathy Treatment Can Get Higher Visibility Through Paid Search 

When compared to search engine optimization (SEO), an organic (that is, non-paid) search strategy, paid search ads can get you results in a relatively quick amount of time.

With a good marketing strategy, you can easily rank in highly visible locations on a search engine results page. It already helps that these ads are placed either at the top or very bottom of the page, which makes prospects more likely to click them. It’s just a matter of optimizing your campaign effectively and bidding well.


Harness the Power of Paid Search with OppGen

It can be difficult for clinicians to focus on managing a paid search campaign for peripheral neuropathy while treating patients. After all, their expertise is centered on treating peripheral neuropathy and other ailments, not on running a digital marketing campaign. 

Thankfully, we are here to help. OppGen is a highly specialized digital marketing firm that has helped hundreds of clinics throughout the nation generate high-quality leads using paid search and other medical marketing solutions.

If you are interested in learning more about what we can do to market your clinic’s peripheral neuropathy treatment program, contact us today for more information.


Further Reading: What is Paid Search?

Paid search is a form of digital advertising where search engines like Google or Bing allow people to advertise businesses, products, services, and more on search engine results pages (SERPs).

Paid search options for marketing peripheral neuropathy treatments and clinics include:



Pay-per-click, or PPC, ads are placed directly on the SERPs and are listed at the top and bottom of the page. They look similar to individual search results, which makes it more likely for prospective peripheral neuropathy patients to click on the ad and convert. PPC ads are called pay per click because you will only pay whenever a prospect clicks on the ad.

PPC ads are incredibly powerful for lead conversion because they rely on specific keyword searches. This means that prospects are in the process of searching for peripheral neuropathy treatment options. These are high-quality leads that are more likely to convert as they are considered to be at the bottom of the marketing funnel. The farther down the marketing funnel a prospect is, the more likely it is that they will take action, such as scheduling an appointment with your clinic.


Display Ads

Display ads, unlike PPC ads, are not placed on SERPs; they also do not look like search results. Instead, you can find display ads on just about any website. One example of a display ad is a banner ad. These ads are placed on websites using context from a prospect’s searches and their browsing history.

Display ads are perhaps best used for remarketing (which is also referred to as retargeting), a strategy using clients’ browsing history and websites they’ve “bounced” from. A bounce occurs when a prospect goes to a website but doesn’t take any action. Within a remarketing strategy, display ads serve as reminders to the prospect to go back to that website and take an action. In the case of a prospective peripheral neuropathy patient, this may be filling out a contact form to request more information or to schedule an appointment.

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Clutch 2022 Top PPC Firm Ohio Award
Clutch Names OppGen Marketing a Top PPC Firm in Ohio for 2022
woman works on presentation preparing for responsive search ads
How Does Google Ads Generate Responsive Search Ads?
oppgen marketing clutch top ppc agency ohio 2021 featured image
Clutch Lists OppGen Marketing as a Top PPC Management Company in Ohio for 2021
Google headquarters building
15 Important Google Marketing Livestream 2021 Updates
doctor treats women's peripheral neuropathy pain in her foot
The Power of Paid Search for Peripheral Neuropathy