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07
Mar, 2019

By OppGen

3/7 – This Week In Medical Advertising

{3/7} This Week In Medical Advertising 

  1. Marketing Campaigns –When your business decides to run a marketing campaign it’s important to know your goals and understand them. If you’re having trouble deciding on goals here are some common campaign goals. Brand awareness is usually one of the top goals for a campaign and can be measured in several different ways including engagement, site traffic, and click-through-rate. Engagement with creative is another goal that can be measured through video completion rates and click interactions with images. Lead generation is another great KPI to measure. OppGen will work with together with you to help generate leads for your specialized business. Read more here.
  2. Google Business Profiles – Google continues to ad new ways for businesses to appear in search results. Google has introduced a new section for special offers to help people find promotions on Business Profiles. Google has been focused on giving more control to the business on their Google listings. Read more about the latest Google updates here.

09
Nov, 2018

By OppGen

11/9 – This Week In Medical Advertising

{11/9} This Week In Medical Advertising

 

  1. Pinterest Offers Detailed Ad Targeting – If you haven’t already, it’s time to consider advertising on Pinterest. Like Facebook, Pinterest offers detailed targeting options allowing you to reach the most relevant audience.
  2. LinkedIn Rolling Out Objective-Based Workflow – LinkedIn is overhauling its Campaign Manager, moving towards an objective-based experiences in 2019.
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3/7 – This Week In Medical Advertising
11/9 – This Week In Medical Advertising