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09
Nov, 2018

By OppGen

11/9 – This Week In Medical Advertising

{11/9} This Week In Medical Advertising

 

  1. Pinterest Offers Detailed Ad Targeting – If you haven’t already, it’s time to consider advertising on Pinterest. Like Facebook, Pinterest offers detailed targeting options allowing you to reach the most relevant audience.
  2. LinkedIn Rolling Out Objective-Based Workflow – LinkedIn is overhauling its Campaign Manager, moving towards an objective-based experiences in 2019.
02
Nov, 2018

By OppGen

11/2 – This Week In Medical Advertising

{11/2} This Week In Medical Advertising

  1. Facebook Ad Set Testing – We recommend testing both ad creative and ad targeting simultaneously on Facebook. With so many targeting options available, we are always finding new ways to optimize our programs on the ad set level.
  2. Instagram Stories – With a simple click of a box in Facebook Ads Manager, your practice can now easily advertise in Instagram Stories.
26
Oct, 2018

By OppGen

10/26 – This Week In Medical Advertising

{10/26} This Week In Medical Advertising

  1. TV Device Type in Google Ads – You can now access bid adjustments and reporting metrics for prospects streaming your practice’s YouTube ads on TV devices.
  2. Yelp Reviews for Increased Trust – A study by Nielsen reinforced online opinions from sites like Yelp rank higher for trust than other marketing channels.
  3. Facebook Vertical Video Ads – Facebook is now offering a new vertical video ad format which is designed to drive more engagement.
19
Oct, 2018

By OppGen

10/19 – This Week In Medical Advertising

{10/19} This Week In Medical Advertising

 

  1. HTML5 Ads – Animated HTML5 ads provide enhanced engagement and brand recall.
  2. Google My Business Insights – Google My Business adds branded search reporting for more insight into your brand awareness in your market and campaigns.
  3. Facebook Events for Nurturing – Leverage Facebook Events for their in-app notifications to help drive greater seminar attendance rates.
10
Oct, 2018

By OppGen

10/8 – This Week In Medical Advertising

{10/8} This Week In Medical Advertising

 

  1. Google Ads Update – New responsive banner display ads for medical practices.
  2. YouTube Ad Extensions – All-new YouTube ad extensions allow your practice can begin leveraging for your online video, testimonials, seminars, etc.
  3. Facebook Changes Ad Income Qualifiers – Facebook has augmented income targeting to focus on public IRS data vs. previous partner data.
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11/9 – This Week In Medical Advertising
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