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By OppGen

2/22 – This Week In…Medical Advertising

{2/22} This Week In…Medical Advertising 

  1. Google trends for 2019 – This year will bring new capabilities with ads on YouTube. Those running TrueView ads will now have capability of 15-second non-skippable video ads. Google Display ads will see updates to the bid strategy. In text ads, responsive search will take up more space and give advertisers more real estate on mobile devices. Read the entire article here.
  2. Why Advertise on YouTube? – YouTube is often forgotten about when it comes to search-engine-optimization. Roughly 4 billion hours are watched a month on the platform. So why not start targeting your videos and promoting your business in a different way? Read the entire article here.

By OppGen

2/14 – This Week In Medical Advertising

{2/14} This Week In Medical Advertising 

  1. Google text ads can show on YouTube search results – YouTube recently announced that Google search text ads will now be viewable on YouTube. Text ads my appear on YouTube search results pages when viewing on a mobile device. Read more about Youtube Search results here.
  2. Webinar Marketing – An effective way to improve your online reputation is with webinar marketing. To increase your brand’s credibility, try inviting prominent niche influencers to host your webinar. Read more about how to use webinar marketing to its fullest capabilities here.

By OppGen

2/8 – This Week In Medical Advertising

{2/8} This Week In Medical Advertising 

  1. Bing Ads to Exclusively Serve Yahoo Search Traffic Starting in March – Bing is estimating that the enhanced partnership could result in an increase in clicks across the Bing Ads marketplace for customers targeting the United States of up to 10-15%. Read more here.
  2. 70% of social brand engagement on Facebook is happening on local Pages– Do you have a localized social media strategy? A new report states that a dual-track strategy to include localized social media could help improve you marketing efforts. The report calls out Facebook stating that location pages have nearly 2x the impressions of Brand Pages and roughly three-fourths of the user engagement. Read more about local social media marketing here.

Medical Advertising, SEO, Social Media

By OppGen

2/1 – This Week In Medical Advertising

{2/1} This Week In Medical Advertising 

  1. SEO and Conversion Rate OptimizationSEO and CRO (Conversion Rate Optimization) work together! In order to bring more qualified traffic to your website, you should implement a funnel-based SEO strategy that will focus on every step of your sales funnel. By enhancing and improving the user experience of your website, you will improve not only your SEO ranking, but your overall conversions as well.
  2. Marketing on Messaging Apps – Monetizing messaging apps will continue to be a growing digital marketing trend in 2019. As more traditional spaces such as Facebook’s News Feed and Google Search get more competitive, marketers are looking for other cheaper but effective options to reach their target audience. Facebook’s Messenger, Snapchat and Twitter each have ad formats ingrained within the messaging experience. According to Alex Magnin, Giphy’s head of revenue, “People spend more time on messaging apps than they do on the mobile web, and mobile web is $10 billion in U.S. ad spend.”

By OppGen

1/4 – This Week In Medical Advertising

{1/4} This Week In…Medical Advertising 

  1. Did You Get “Ghosted” By Yelp? – Starting sometime in Oct/Nov, Yelp released a large update to their review engine that caused many businesses to lose reviews. Did your practice get “ghosted” and fall into the Not Recommended category as a result?
  2. Facebook rolls out Group Stories – With new features like Stories being added regularly, Facebook Groups are a fantastic was to engage your prospects and fellow medical colleagues.

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2/22 – This Week In…Medical Advertising
2/14 – This Week In Medical Advertising
2/8 – This Week In Medical Advertising
Medical Advertising, SEO, Social Media
2/1 – This Week In Medical Advertising
1/4 – This Week In Medical Advertising