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01
Feb, 2019
Medical Advertising, SEO, Social Media

By OppGen

2/1 – This Week In Medical Advertising

{2/1} This Week In Medical Advertising 

  1. SEO and Conversion Rate Optimization – SEO and CRO (Conversion Rate Optimization) work together! In order to bring more qualified traffic to your website, you should implement a funnel-based SEO strategy that will focus on every step of your sales funnel. By enhancing and improving the user experience of your website, you will improve not only your SEO ranking, but your overall conversions as well.
  2. Marketing on Messaging Apps – Monetizing messaging apps will continue to be a growing digital marketing trend in 2019. As more traditional spaces such as Facebook’s News Feed and Google Search get more competitive, marketers are looking for other cheaper but effective options to reach their target audience. Facebook’s Messenger, Snapchat and Twitter each have ad formats ingrained within the messaging experience. According to Alex Magnin, Giphy’s head of revenue, “People spend more time on messaging apps than they do on the mobile web, and mobile web is $10 billion in U.S. ad spend.”

19
Nov, 2018

By OppGen

11/16 – This Week In Medical Advertising

{11/16} This Week In Medical Advertising 

  1. BBB and Other Third-Party Rating Site Don’t Affect Your Organic Rankings – Google confirmed recently via video hangout that it does not factor in BBB or other third-party rating sites into their organic ranking algorithm.
  2. Google Revamps Google My Business – Google My Business has added new app features, including review management, insights, post management, messaging, and more.

 

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Medical Advertising, SEO, Social Media
2/1 – This Week In Medical Advertising
11/16 – This Week In Medical Advertising