Do you want to rank higher on search engine results pages? If so, then OppGen Marketing’s SEO audit service is a great way to find the issues that are holding your website back from success. If you have any questions about our SEO audit, free to contact us.
An SEO audit looks at all aspects of a website to determine what needs improvement in order to increase your visibility, reputation, and digital footprint online.
In this blog post, we will discuss SEO audits, how they work, and how they can help increase your rankings.
What is an SEO Audit Service?
Imagine going to a personal trainer at your local gym. Sure, you might be in good shape, but a trainer can help you find your weaknesses and help you build strength. You might not realize how many weak points you have until your trainer helps you spot them.
An SEO audit service is like going to a personal trainer. SEO experts who offer SEO audit services will analyze your website to show you how you can improve your rank on search engine results pages.
Benefits of an SEO Audit
Simplify Website Accessibility
You may find your website easy to navigate, but that may not be the case for your website visitors.
A high-quality SEO audit should include suggestions on how to make your website easier to navigate. It may also include design recommendations that provide for an overall smoother user experience.
An easy-to-navigate website does more than help prospects find what they’re looking for; it also makes it easier for search engines to crawl and understand your website.
Improve Performance and Reputation
SEO audits are more than user experience or website design recommendations. They also take into consideration the technical aspects of a website. This can include important factors like site speed, page speed, load times, and usability on different types of devices.
Ideally, these audits should go beyond the website itself. They should also include reviews of social media accounts, your Google Business Page listings, other key directories, and customer reviews.
Your business’s online reputation (quality and quantity of reviews) plays a major role in SEO.
Rank Higher on Google
SEO audits should include keyword reporting, recommendations, and suggestions for keywords and phrases to incorporate on your website. Keywords that make sense for your business, and that you have a good chance to rank for.
Following these recommendations allows you to make improvements to your website that will increase the likelihood of ranking high on search engines, for the exact keywords, phrases, and questions that your ideal customers are using to find you.
Improving your website’s strategic use of these keywords should increase your business’s visibility for these relevant searches, on search engine results pages.
This will ultimately lead to driving more visitors, traffic, leads, and customers or clients, to your website, and you’ll begin to see more traffic that will eventually convert to sales or appointments.
How Long Does an SEO Audit Take?
An SEO audit can take anywhere from two hours to two weeks. How long an SEO audit takes to complete depends on two key factors:
1. The Size of Your Website
One of the most important factors that determines how long an SEO audit takes is the size of the website.
It’s much easier and faster to audit a small website with10-20 pages compared to a website with hundreds of pages.
2. The Depth of the Audit
Another key factor is the depth of the audit.
An audit with a brief overview of keyword rankings or website design recommendations should not take as long to complete as an audit that goes deeper into on-page, off-page, and complex technical SEO issues and improvement recommendations.
How Much Does an SEO Audit Cost?
SEO audits can cost anywhere from $500 to $30,000 depending on the agency and the level of complexity and size of the website.
At OppGen, we actually offer a free SEO audit.
We feel the information SEO audits provide is too important to be hidden behind a paywall. That’s why we keep our comprehensive SEO audit free for our prospective clients.
How Our SEO Site Audit Services Work
OppGen’s free SEO audit covers all four aspects of SEO (technical, local, on-page, and off-page) while explaining the importance of each one.
Our SEO assigns a letter grade to your organic presence, so you can see exactly how your website stacks up against Google and the competition in your market.
Most importantly, our SEO audit process provides recommendations for improving your site.
Our SEO audit process gives you comprehensive recommendations and feedback in the following areas:
Technical SEO Audit Service
- Google Analytics and Google Tag Manager
- Content Management System
- User Accessibility/User Experience
- Site Speed
- Site Errors
Local SEO Review
- Google My Business Listing
- Social Media Accounts
- Other Listings
On-Page SEO Audit Service
- Blog Review
- Keyword Research: Top 10 Non-Branded and Branded Ranking Keywords
- Internal Linking Structure
Off-Page Audit Service
- Domain Authority Score
- Backlink Profile
Get Your Free SEO Audit Today
If you’re ready to improve your website’s SEO, then fill out our free SEO audit today.
