CBD and Marijuana Marketing

Find More Prospects with Paid Search and Social Ads

Google Ads and Facebook Ads make marketing so much easier than it’s ever been. You no longer need to try to reach out to customers — you can make them start coming to you. They’re both cost-effective digital marketing options that offer highly specific targeting options.

Google Ads can allow you to target people searching for specific keywords within a selected radius, whether it’s your zip code, an entire state, or entire countries. These prospects already know what they’re looking for — they just need to find who is offering it. Google Ads can be text-only search ads that look like a search result or display ads that use images and are displayed to prospects based on their search history or the content of the website they are visiting.

Facebook doesn’t rely as heavily on keywords but more on the demographics and psychographics of the social media platform’s user base. You can target prospects based on their age, location, sex, interests, and behaviors. For example, you could target users who support the legalization of medical or recreational marijuana, as they may be more likely to be interested in your products.

Keep in mind that flat-out advertising CBD, cannabis, and marijuana on these platforms is difficult because the majority of states in the US have not fully legalized the use of some of these products. But that doesn’t mean it’s impossible. You’ll need a team with years of experience writing ad copy, selecting specific types of images, and building optimized landing pages to run a fully successful paid search and/or paid social ads campaign.

OppGen has worked with businesses in segments that are notoriously difficult to get ad approval for, but we’ve still managed to run successful Facebook ad campaigns in spite of that. We have the utmost confidence we are more than capable of doing the same for your CBD, cannabis, and/or marijuana business.

Increase Visibility with SEO

While paid social ads on Facebook or paid search ads on Google can be life-changing for many industries, the CBD and marijuana industries face an uphill battle for ad approval. It’s a common practice for these platforms to freeze or even ban ads accounts that fail to follow their guidelines. This doesn’t mean you should give up on digital marketing for your business or product. It just means you should pivot to a different kind of digital marketing strategy: search engine optimization (SEO).

SEO is a digital marketing strategy that involves getting your business’s website to rank high on search engine results pages (SERPs) for certain keyword searches. It’s a never-ending multi-faceted strategy that requires a few things:

A website that performs at high speeds on all devices. If your website isn’t fast or functional on mobile, that’s a problem. And it’s one OppGen can solve with our website designers. We can help you build beautiful websites that operate smoothly on all devices that are perfectly suited for your brand.

Excellent content that keeps prospects coming back for more — and to share it. Content can be many things: podcasts, videos, blogs, and so on. You need to craft informative content that makes people want to share it with others — and hopefully they do. When people share links to your website, search engines like Google and Bing take notice of that and will begin pushing your website higher in the SERPs. The goal should be for your website to be ranked on the first or second page of Google — it’s incredibly rare for anyone to click past the second page these days. OppGen has an in-house SEO team that includes a content writer who will write the content for you.

A local strategy. We’ll also help set up a Google My Business listing for your CBD business, which makes it easier for your business to show up on local search results and on Google Maps.

Though SEO results are not instant, you will find that they are well worth putting the time and effort in, especially in this industry.

Grow Your Business

With paid search and social ad campaigns and an SEO strategy to boot, prospects will begin to take notice of your business and/or products, and begin to either visit in-person or order what it is that they need. You’ll start to see an increase in traffic and better yet, an increase in sales. Whether your goal is to expand your dispensary’s growing operations or create and sell more CBD products, OppGen can help you achieve that growth with our digital marketing strategies.