In the past, treatments for erectile dysfunction used to solely revolve around diet, exercise and prescription medications. Now, there are a variety of treatment options available. One of the more recent innovations for treating erectile dysfunction comes from a patented technology called Shockwave Therapy — a device that uses high-frequency, low-intensity sound waves to break up micro-plaque and promote the growth of new blood vessels.

Shockwave therapy has been nothing short of a game changer for medical practices across the nation. That’s why so many clinics are actually becoming certified providers. By becoming a certified provider, clinics can offer this exclusive treatment option to patients within their own office.

But becoming a certified provider is just the first step. Prospective patients won’t know a clinic offers this new treatment unless they can discover it online.

So, what’s the best way for a clinic to go about marketing shockwave therapy?


1. Create a Website — Or Revise Your Current One

The first thing any clinic owner should do after becoming a certified provider is to create a website if they don’t already have one. This may sound like a no-brainer to most people, but surprisingly, some clinic owners don’t feel that a website is that important if they get most of their patients through referrals.

Having a website is crucial for success, no matter what type of services a practice offers. If there isn’t a digital location for someone to read information about a medical clinic, then that’s already a lost patient that another clinic will acquire. Website design and development is priced at all different levels, so find a company that aligns with your financial needs first and foremost.

If you already have a website, you can put a checkmark in the first box. Now it’s important that you add a specific page solely for erectile dysfunction where you can explain the shockwave therapy process. This page should be detailed and robust so you can alleviate any potential concerns a patient may have. Remember, you want your website to work hard, so you need to ensure that all of your pages add value to your target audience.


2. Create an Ongoing SEO Strategy

Search engine optimization is extremely important for any business that has an online presence. Since there are millions of indexed pages on the internet, every aspect of your website should be optimized for performance and discoverability.

If you’re a savvy marketer already, you may understand enough SEO to get the basic foundation down. However, most clinic owners don’t even know where to begin with SEO — which is why it makes sense to have a digital marketing agency manage this for you.

It’s important to understand that in our current day and age, businesses can’t simply launch their website and hope that prospects will find them online. Your website is on-call 24/7, which means it should be working like a well-oiled machine. If your website is too slow, not mobile-responsive, lacks quality content, or not listed on major online directories, you will slowly sink from the top search result positions over time.


3. Utilize PPC Advertising on Google & Bing

Your website has been created, you’ve added high-quality content about shockwave therapy, and you have a solid SEO strategy in place. Now what?

Even if your clinic is beginning to generate leads organically, you should be allocating some of your marketing budget to pay-per-click advertising. Google Ads and Microsoft Ads (formerly called Bing Ads) are excellent places to get your treatment offerings noticed at the very top of the search results page. Promoting a ‘Free Consultation’ in the ads tends to work best in order to drive traffic to your website and generate leads.

As prospects click on your paid ads, they will begin to remember your clinic name over time. Even if some of these clicks don’t result in a scheduled appointment or new patient, they’re still valuable. It can sometimes take several weeks or longer for a prospect to finally reach out and schedule an appointment at your clinic, especially when it comes to a sensitive issue like erectile dysfunction. There’s more resistance to seeking help, which is why lead acquisition can take longer.

Similar to SEO, if you don’t feel confident enough to run PPC campaigns on your own, it’s best to find an agency that specializes in PPC management. A highly refined PPC strategy can be invaluable to the growth of your clinic.


4. Accumulate Patient Reviews & Testimonials

It’s this simple: If your medical practice is successfully treating patients, you want to receive the credit for it. Reviews are critical to public perception — so much so that patients often base their decision on what clinic has a great number of positive reviews.

Google reviews, in particular, are where it counts the most. Since Google is the #1 search engine of choice for most people in the United States, every medical practice should focus on getting their patients to leave reviews for them on there. Not only does it help build credibility, but Google might even show the coveted “review snippet” for your clinic within organic search results (the review stars beneath a search result).

In addition to reviews, it’s also important for every practice to have a good amount of patient testimonials at their disposal. These usually come in the form of 1–2 paragraphs of a patient explaining what their original issue was, how it was treated, the final outcome, and how the staff treated them. Patient testimonials can still be very valuable, even if they’re anonymous, so don’t let that deter you from asking a patient to write one.


5. Stay Active on Social Media

You may not think that social media platforms like Facebook are relevant for something like shockwave therapy marketing, but they are. Since a lot of people use Facebook as a place to find news and read posts from their favorite publications, it’s important to keep your brand name out there as well.

Being active on social media doesn’t mean you have to post every day but promoting one or two blog articles a month can be helpful for educating prospects on your unique treatment specializations. You may just find that one of your articles helped a prospect realize that they should seek treatment when they didn’t believe they needed to.

In the grand scheme of things, being an active participant in the social media world can only benefit your medical practice.


6. Consult with Digital Marketing Experts

If you feel overwhelmed with the marketing roadmap, you can always seek the opinion of digital marketing experts. Ideally, this would be an agency that has vast experience in medical practice marketing. Since the medical segment, in general, is different than other types of businesses, it helps to consult with a company that understands the unique landscape.

Shockwave therapy is becoming even more popular among clinics, so if you can find a marketing agency that already knows the ins and outs of marketing erectile dysfunction treatments, then you can feel even more confident with your marketing dollars.


Not sure where to go from here?

You’re in luck — one of the largest medical segments our agency works with is men’s clinics. We’re experienced in helping clinics across the U.S. market their treatments for erectile dysfunction, Peyronie’s disease, and low testosterone.

Our unique network of medical clinic data helps us create optimized PPC campaigns for any clinic, no matter their geographic location. This also helps inform our SEO strategies, giving us unique insights into ranking higher in local search results for ED-related keywords.

If you’d like to discuss how we can help grow your clinic with more shockwave therapy patients, contact us today.