Exceptional Digital Marketing for Personal Injury Lawyers

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OppGen provides a comprehensive suite of digital marketing services for personal injury lawyers. We specialize in helping your personal injury law firm drive leads and generate better results with our tailored strategies and services.

Our team is experienced in helping personal injury lawyers maximize their online visibility and reach potential new clients. With OppGen’s legal marketing and advertising services, you can get the help you need to increase your visibility and generate better results.

Contact us now to learn more about how our personal injury marketing company can help your law firm grow.

What are the Benefits of Digital Personal Injury Lawyer Marketing?

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Increased Visibility and Reach

Through our comprehensive digital marketing services, we can make sure your firm is visible across all relevant platforms used by prospective clients looking for a lawyer. This increases your reach and provides more opportunities to convert leads into paying customers.

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Enhanced Client Acquisition Rates

Did you know the legal industry is the most expensive PPC advertising segment on Google Search Ads (1)? 

This is because of the massive competition for PI in the cost per click (CPC) of space.

A single click on an ad in this practice area can cost personal injury firms hundreds of dollars. 

This means you want to make sure your ads target potential clients who need a personal injury attorney immediately— not casual visitors browsing your website.

Our targeted approach helps you acquire more high-quality leads quickly and efficiently for highly competitive pay-per-click campaigns or organic search engine optimization efforts so you can focus on closing cases rather than chasing potential clients around the web.

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Cut Down Costs Without a Decrease in Quality Marketing Performance

By partnering with OppGen Marketing, you can cut down on marketing spend on costly third-party lead generation services while still maintaining a steady stream of quality leads coming in through our integrated digital marketing solutions designed specifically for personal injury lawyers like yourself.

How Do We Drive Results for Personal Injury Law Firms?

OppGen works to transform your firm’s online presence. 

Our team of experts will help you develop a strategy to ensure that you reach the right audience and maximize your visibility.

We’ll create content that’s tailored to your audience and create campaigns that generate more leads and improved results.

With OppGen, you can trust that your firm’s online presence will be transformed.

Analytical Insights

Data-driven decision-making makes success possible. 

That’s why we offer analytical insights that allow you to measure and track the performance of your campaigns. 

Our insights will help you understand what’s working and what isn’t, so you can adjust your strategy accordingly and get the best possible results for your practice.

Targeted Lead Generation

At OppGen, we understand that getting the right leads is essential to growing your personal injury law practice.

That’s why we offer a range of targeted lead generation services that help you identify and attract more clients. 

We use data-driven marketing strategies in our  SEO, content marketing, and paid advertising campaigns to ensure that you get the right leads for your practice.

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Conversion Rate Optimization 

Once you’ve driven quality leads to your site, you need to make sure they convert. 

That’s why we offer conversion rate optimization services that help you maximize the success of your campaigns. 

Our team of experts will work with you to ensure that you’re getting the most out of your campaigns and that your leads are converting into clients. 

How OppGen’s Marketing Strategies Help Your Law Firm Get More Personal Injury Clients

At OppGen, we use a range of proven internet marketing channels and techniques to make sure your campaigns are successful and that you get the best results possible.

We understand the complexities of the digital marketing world and have the expertise and experience to get you the best results for your business.

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SEO for Personal Injury Firms

Unlike other law firm marketing agencies and SEO companies, OppGen does more than drive traffic to your website. Our goal is to bring in new personal injury clients, which is why our search engine marketing strategy focuses on keyword intent.

It doesn’t matter if you’re ranking for a high number of keywords on many search engine results pages—if those keywords aren’t the ones potential clients use when searching for a personal injury lawyer, then you’re missing out on target clients.

We will work with you to create a personal injury law firm SEO strategy that gets your website the visibility it needs on search results to bring in more leads.

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PPC Services for Personal Injury Attorneys

OppGen’s PPC advertising services will help your website generate impressions, clicks, and leads. 

Our experts have the expertise to create a comprehensive PPC strategy that will get you the results you need. With our PPC services, you’ll be able to get noticed and get more leads, faster.

PPC platforms include:

  • Google Ads
  • Microsoft Ads (formerly Bing Ads)

For additional information about PPC ads, check out our comprehensive guide to Google Ad Campaigns for personal injury lawyers here.

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Display Advertising and Social Media Marketing Options

OppGen also offers social media advertising and display advertising services. 

Our experts will work with you to create a tailored strategy that gets your website noticed and brings in more leads.

We’ll create an effective social media and display advertising campaign that will get your law firm’s website the visibility it needs to generate more leads.

Social media platforms include:

  • Facebook Ads
  • Instagram
  • LinkedIn
  • And more!

Successful Personal Injury Lawyer Marketing Campaigns

GB Law

Unhappy with their former online marketing company, GB Law reached out to OppGen to see if a customized personal injury law firm marketing plan could help their law firm grow.

OppGen’s marketing tactics involved implementing a personal injury SEO program as well as paid search advertising (PPC) campaigns for personal injury. Our marketing efforts included a structural overhaul of their PPC campaign, a custom personal injury attorney website and landing pages, and ongoing content creation utilizing SEO best practices.

GB Law saw a 273% increase in leads, a 54% decrease in cost per lead, and a 40% increase in the total number of cases opened.


  • 273% increase in leads compared to 2018
  • 54% decrease in cost per lead
  • 40% increase in the total number of cases opened

Improve Your Personal Injury Marketing Efforts and Convert More Potential Clients: Contact OppGen

OppGen Marketing is a digital marketing agency that helps personal injury attorneys reach more accident and injury victims and open more personal injury cases.

To market your personal injury practice and get in front of potential clients, contact OppGen today to request more information about our legal digital marketing strategies and services.


1. Wordstream

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