Chiropractic Marketing

Add More Appointments to Your Chiropractic Clinic

According to the National Institute of Health, nearly 80% of adults in the U.S. experience low back pain at some point in their lives. But if that many people have back pain, why aren’t they coming in droves to your chiropractic office?

Maybe it’s time to reconsider the effectiveness of local TV, radio, and print ads and look at the latest digital marketing options.

OppGen specializes in marketing for several medical fields, including chiropractic. We can help your clinic with chiropractic marketing through using pay-per-click (PPC) and social media ad campaigns, SEO strategies, and website design.

Having worked with 100s of local clinics, we’ve built a unique network effect. Combine that network effect with innovative digital marketing strategies, and you’ll see a boost in appointment-ready leads.

Free Audit

Expand Your Chiropractic Clinic’s Services with Chiropractic Marketing

Other digital marketing and advertising agencies offer broad services for all industries, but OppGen’s specializations and the knowledge gained from marketing in the medical industry are what allow us to boost marketing performance that no client could reach by themselves. We’re as familiar with this industry as we are the back of our hands, and we’re even more familiar with how to market it.

Many chiropractors we’ve worked with tell us they want to start offering other services, such as weight loss plans, erectile dysfunction treatments, hormone replacement therapy, and more. The problem is not very many people will go to a chiropractic clinic for TRT, and especially not one with a website advertising it.

The solution? We’ve found it. We run paid ad campaigns, establish brands, and design landing pages for the services and treatments chiropractors want to offer to patients.

How Our Program Works

Target Local Prospects with PPC

When running a PPC or social media campaign to advertise your chiropractic clinic, OppGen uses geotargeting to reach potential patients right in your backyard. We also focus on targeting local prospects who are searching for words and phrases related to your business

Targeting ads for prospective patients that are already interested in or in the process of finding a chiropractor creates focused advertising spend on relevant prospects who live near your clinic.

Stop wasting your hard-earned money on broad advertising campaigns and start working on your chiropractic marketing strategy with OppGen, a digital marketing agency that optimizes every single dollar spent for accurate lead-generating performance.

Adjust Your SEO Strategy

A PPC campaign is a good start to getting people to find your clinic, but another area to consider in a digital marketing strategy is SEO. If your clinic isn’t on the first or second Google or Bing search results page, that’s a problem. Most people don’t go past the first two or three pages of search results, meaning your clinic is going to be overlooked and that potential patient may decide to get a back adjustment from a local competitor’s practice.

SEO is a long game, but we can give you a head start by creating a fast, mobile-friendly website or landing page that’s been proven to generate leads. Speed and mobile responsiveness are two important factors Google takes into account for search engine page result rankings. If your current site is slow and doesn’t work well on a smartphone, it’s time to upgrade your webpage.

Keywords are important, but keyword stuffing can actually hurt your site’s ranking. We know the best SEO practices and will implement these practices on your website. This includes curating useful, relevant content to your website that’ll establish your chiropractic authority and your domain authority

Position Your Chiropractic Clinic for Success

As much as people say not to judge a book by its cover, we still do. First impressions are important. If you walked into a doctor’s office that was a filthy mess, you would vacate the premises as soon as you could.

When people are searching on their phones for a chiropractor, they’ll visit chiropractic clinics’ websites. If a website is poorly designed, inconsistently branded, or doesn’t load on their phone, they probably aren’t going to schedule an appointment with that chiropractor. If the chiropractic clinic’s site advertises alternative services, that may drive people away from your clinic.

We design websites and landing pages for your chiropractic clinic’s services that look sleek and professional, all while keeping your brand intact and consistent across each and every page.

Consistent branding and a clean, quick website and landing pages for alternative services will position your chiropractic clinic for success.

Keep Bringing Patients Back

Chiropractors tend to see patients on more than one occasion, depending on the severity of the problem. If you’re bringing in new patients, you’ll want the first consultation to go well so you can help them get better, one session at a time. It’s important to encourage your patients to review your clinic, which will help improve your authority and search engine result page ranking.

These factors and more will help your chiropractic clinic keep appearing near the top of the page and at the forefront of prospects’ minds.

Chiropractic Clinic Marketing Program Guide

Read about how our specialized lead generation program for chiropractic clinics achieves a high-performance level no individual clinic could reach without a talented digital marketing agency.

Download Guide

We’ve Got Your Chiropractic Clinic’s Back

You’ve got your patients’ backs, and we’ve got yours, and we can prove it. Fill out our free digital audit. Once we review your audit, we’ll get back to you about the areas where your chiropractic clinic’s digital presence needs improvement and the areas that are doing well.

Free Audit