Medical Archives – Page 7 of 9

Mar, 2019

By OppGen

{3/7} This Week In Medical Advertising

Marketing Campaigns –When your business decides to run a marketing campaign it’s important to know your goals and understand them. If you’re having trouble deciding on goals here are some common campaign goals. Brand awareness is usually one of the top goals for a campaign and can be measured in several different ways including engagement, site traffic, and click-through-rate. Engagement with creative is another goal that can be measured through video completion rates and click interactions with images. Lead generation is another great KPI to measure. OppGen will work with together with you to help generate leads for your specialized business. Read more here.
Google Business Profiles – Google continues to ad new ways for businesses to appear in search results. Google has introduced a new section for special offers to help people find promotions on Business Profiles. Google has been focused on giving more control to the business on their Google listings. Read more about the latest Google updates here.

Feb, 2019

By OppGen

Google trends for 2019 – This year will bring new capabilities with ads on YouTube. Those running TrueView ads will now have capability of 15-second non-skippable video ads. Google Display ads will see updates to the bid strategy. In text ads, responsive search will take up more space and give advertisers more real estate on mobile devices. Read the entire article here.
Why Advertise on YouTube? – YouTube is often forgotten about when it comes to search-engine-optimization. Roughly 4 billion hours are watched a month on the platform. So why not start targeting your videos and promoting your business in a different way? Read the entire article here.

Feb, 2019

By OppGen

Google text ads can show on YouTube search results – YouTube recently announced that Google search text ads will now be viewable on YouTube. Text ads my appear on YouTube search results pages when viewing on a mobile device. Read more about Youtube Search results here.
Webinar Marketing – An effective way to improve your online reputation is with webinar marketing. To increase your brand’s credibility, try inviting prominent niche influencers to host your webinar. Read more about how to use webinar marketing to its fullest capabilities here.

Feb, 2019

By OppGen

Bing Ads to Exclusively Serve Yahoo Search Traffic Starting in March – Bing is estimating that the enhanced partnership could result in an increase in clicks across the Bing Ads marketplace for customers targeting the United States of up to 10-15%. Read more here.
70% of social brand engagement on Facebook is happening on local Pages– Do you have a localized social media strategy? A new report states that a dual-track strategy to include localized social media could help improve you marketing efforts. The report calls out Facebook stating that location pages have nearly 2x the impressions of Brand Pages and roughly three-fourths of the user engagement. Read more about local social media marketing here.

Feb, 2019

By OppGen

SEO and Conversion Rate Optimization – SEO and CRO (Conversion Rate Optimization) work together! In order to bring more qualified traffic to your website, you should implement a funnel-based SEO strategy that will focus on every step of your sales funnel. By enhancing and improving the user experience of your website, you will improve not only your SEO ranking, but your overall conversions as well.
Marketing on Messaging Apps – Monetizing messaging apps will continue to be a growing digital marketing trend in 2019. As more traditional spaces such as Facebook’s News Feed and Google Search get more competitive, marketers are looking for other cheaper but effective options to reach their target audience. Facebook’s Messenger, Snapchat and Twitter each have ad formats ingrained within the messaging experience. According to Alex Magnin, Giphy’s head of revenue, “People spend more time on messaging apps than they do on the mobile web, and mobile web is $10 billion in U.S. ad spend.”

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