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04
Jan, 2019

By OppGen

1/4 – This Week In Medical Advertising

{1/4} This Week In…Medical Advertising 

  1. Did You Get “Ghosted” By Yelp? – Starting sometime in Oct/Nov, Yelp released a large update to their review engine that caused many businesses to lose reviews. Did your practice get “ghosted” and fall into the Not Recommended category as a result?
  2. Facebook rolls out Group Stories – With new features like Stories being added regularly, Facebook Groups are a fantastic was to engage your prospects and fellow medical colleagues.

07
Dec, 2018

By OppGen

12/7 – This Week In…Medical Advertising

{12/7} This Week In Medical Advertising 

  1. Twitter’s Simple-to-Use Ad Platform – While it may lack the depth of data intelligence vs. its competitors, Twitter can still be an effective ad channel. The biggest selling point right now is the platform’s simplicity. It’s a great option for clinics looking to run their own smaller social campaigns.
  2. Amazon Storage Options – Amazon has begun rolling out new Glacier archiving options starting at $1/TB.

30
Nov, 2018

By OppGen

11/30 – This Week In Medical Advertising

{11/30} This Week In Medical Advertising 

  1. Top Paid Ads Can Improve SERP Relevancy – Almost 60% of searchers do not know the difference between paid and organic results, and most believe top of page listings to be most relevant. There’s an opportunity to leverage top listing ads to position your service as most relevant.
  2. Improve Efficiency with Facebook Importer Tool – Quickly set up new campaigns, creative, and tests across your accounts.

 

19
Nov, 2018

By OppGen

11/16 – This Week In Medical Advertising

{11/16} This Week In Medical Advertising 

  1. BBB and Other Third-Party Rating Site Don’t Affect Your Organic Rankings – Google confirmed recently via video hangout that it does not factor in BBB or other third-party rating sites into their organic ranking algorithm.
  2. Google Revamps Google My Business – Google My Business has added new app features, including review management, insights, post management, messaging, and more.

09
Nov, 2018

By OppGen

11/9 – This Week In Medical Advertising

{11/9} This Week In Medical Advertising

  1. Pinterest Offers Detailed Ad Targeting – If you haven’t already, it’s time to consider advertising on Pinterest. Like Facebook, Pinterest offers detailed targeting options allowing you to reach the most relevant audience.
  2. LinkedIn Rolling Out Objective-Based Workflow – LinkedIn is overhauling its Campaign Manager, moving towards an objective-based experiences in 2019.
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