Category : SEO

By OppGen

Why Duplicate Content is Bad for SEO

Duplicate content is content that appears on more than one web page. Duplicate content can be exact word-for-word copies or content that is similar or slightly rewritten. One example of duplicate content would be creating a page that has the exact same content as the original page, except the location(s) mentioned in the new page are different.

In most cases, duplicate content is not a malicious or intentional practice — nearly a third of the web is estimated to be duplicate content. In fact, most duplicate content is accidental and/or non-intentional. Still, it’s not something you want to have because it is bad for SEO.

Our SEO team can help you eliminate duplicate content — contact us to learn more.

 

How Duplicate Content Affects SEO

Duplicate Content Confuses Search Engines

Search engines take several factors into account when ranking web pages for search results: the number and quality of backlinks, domain authority of inbound links, quality of content, page load times, and more.

Duplicate content makes it difficult for search engines to judge which page is going to be more useful or more relevant to users.

Ideally, search engines try to find the original content and have it rank, but that isn’t always going to work.

 

Duplicate Content Dilutes Search Results and Hurts Rankings

Search engines rarely show duplicate content results to provide the best experience for users. Instead, they show either the original content or the version that appears to be the best result.

This means most of the duplicate content will not be shown or ranked, which dilutes the visibility of each duplicate.

 

Duplicate Content Hurts Organic Traffic

If one of your web pages has duplicate content, it may not be shown on the first or second page of the search engine results pages (SERP) or even be shown on the SERP at all.

When this happens, you can be certain your website will experience a drop in organic traffic.

 

How to Avoid Duplicate Content

On-Page Fixes

In the world of SEO, on-page refers to the content on a web page: text, images, videos, and so on. These “fixes” should help you avoid creating duplicate content.

Create Original Content

The simplest way to avoid duplicate content is to create original content. This may sound like a no-brainer, but it’s an issue we’ve seen with some of our clients. Before working with us, some have used boilerplate content offered to them. The problem with using pre-made or boilerplate content is that your website is not the only one using it, so you’ll be competing for visibility with other websites for the same keyword searches, effectively hurting your SERP position.

Writing your own content is a must if you want your site to rank on the first or second page of Google. If you’re not much of a writer, hire a content writer to do the writing for you. Better yet, contact OppGen to see how their in-house content writers can create high-quality original content.

Paraphrase

You don’t want your website repeating the same sections word for word too many times on different pages. When dealing with pages that host similar or related content, it may be best to paraphrase or rearrange sentences.

An easy way to do this is copy the text into a separate document (Google Docs is a great online word processor if you don’t have Microsoft Word or Pages; if you don’t have a Google account and don’t want to create one, Open Office is another free alternative) and start a new paragraph below each existing paragraph. Use that new paragraph to reword what the old paragraph says using different words or phrases.

Don’t worry if you use the same sentence here or there. The key here is not to have it be entirely the same or by changing things up by swapping out a word or two.

Don’t use a thesaurus for every word. It’s fine to use one every so often, particularly if there’s a word you want to use but can’t quite remember what that word is.

Google’s bots have the capability of reading websites similarly to how people do, so write like a human is reading your page. Using a thesaurus tool to change too many words can make your sentences awkward and unnatural and will likely lead to a drop in your SERP position.

Consolidate Content

If you have a few web pages or blog posts that are very similar or highly relevant to one another, you can consolidate these pages or posts into a new page or post that combines the content all together.

This may sound like a lot of work, but it’s not as difficult as you think. Consolidating relevant content into a new page or post is worth putting in the extra time because it’s creating something bigger and more in-depth than the original content would have done on its own. It’s also likely to give you a boost in the SERP rankings, as these pages aren’t competing with one another anymore.

If you don’t want to do the work of consolidating content, contact OppGen Marketing.

Submit a DMCA Takedown Request

In the event that someone has plagiarized or stolen your content and placed it on their website, you can submit a DMCA complaint. DMCA is an acronym for the Digital Millennium Copyright Act, a U.S. law created in 1998 that criminalizes the theft of copyrighted works online.

The moment you create an original work (in this case, content), you own the copyright to that work. If someone takes your original content and places it on their website, they are violating copyright law and the DMCA.

You can send the offending party’s internet service provider (ISP) and/or website host a DMCA takedown request, which asks the ISP or site host to remove or disable your content from the offending party’s website. If your DMCA takedown request is validated by the ISP or site host, your content will be removed or disabled.

For example, you can send a DMCA takedown request to Google that would remove the offending web page from its SERP.

In some cases, the offending party may file a counter request to reinstate your content. If this occurs, you have 10 days to submit evidence to the ISP or site host to show that you have filed a court action against the offending party asking to restrain their use of your content.

Additionally, you have the option to sue for copyright infringement, which can result in up to $150,000 in statutory damages per work infringed and possibly criminal penalties.

When dealing with potential copyright infringement, we recommend consulting with a lawyer to review your legal options.

 

Technical Fixes

Even if you’re already creating original content and following the on-page fixes, it is still possible to accidentally create duplicate versions on your website.

For example, if you happen to have a HTTP site that you switched to HTTPS, you might be creating duplicate versions for both HTTP and HTTPS sites. If you also have a print-only version of your website, that may also explain why there’s more than one copy on your website.

301 Redirects

If you’ve consolidated content, you will need to set up 301 redirects from old “duplicate” pages to the new “original” page. 301 redirects tell search engines to ignore these old duplicates to go to the new page with updated, consolidated information. They guide users to the updated page as well, which makes a website easier to navigate and find the best information — two things that search engines look for when it comes to ranking pages high on the results pages.

301 redirects also can be used for seamlessly changing website domains or for sites with multiple URLs (HTTP vs. HTTPS or www. or non-www. sites).

Yoast is a fantastic SEO plug-in for WordPress sites that creates 301 redirects for you whenever you remove or rename a page.

Canonical URLs

Search engines want to find the original, or canonical, source of content. If your original content has been published on guest blogs or other online publications, the search engine is not always able to tell which website hosts the original content.

Adding a canonical attribute in the <head> section of a web page informs search engines which page is the original page. Essentially, it’s telling search engines which page is the one it should be indexing on the search results pages.

The following HTML code should be placed on every duplicate page’s <head> section. The URL needs to be the page you want to be indexed. You should also implement this code on the head of the original page (known as a self-referential canonical). Note that the canonical attribute code only works for HTTPS pages.

 

<head>…[code]…

<link rel=”canonical” href=”https://example.com/home/” />

…[code]…

</head>

 

Alternatively, adding the Yoast plug-in to your WordPress site makes it simple to add the canonical attribute without having to go through your WordPress site’s theme or source code.

Block Search Indexing

You can also use a <head> section code known as “meta robots” to prevent search engines from indexing duplicate pages. Like the canonical tag, this only works on HTTPS sites.

 

<head>…[code]…

<meta name=”robots” content=”noindex,follow”>

…[code]…

</head>

 

You can also make this specific to Google:

 

<head>…[code]…

<meta name=”googlebot” content=”noindex,follow”>

…[code]…

</head>

 

And to Bing:

 

<head>…[code]…

<meta name=”bingbot” content=”noindex,follow”>

…[code]…

</head>

 

Or:

 

<head>…[code]…

<meta name=”msnbot” content=”noindex,follow”>

…[code]…

</head>

 

Note that this will not work if the page is blocked by a robots.txt file. If it is, crawlers will not be able to see the noindex tag, and the page will still be included in the search results.

The “follow” part of the tag indicates that even though crawlers won’t index the page for search results, they can still follow your site’s links, which can help determine where other indexed pages should be ranked.

Google Search Console

If you’re dealing with different domains (HTTP vs. HTTPS; www. or non-www sites), you can use Google Search Console to set the preferred domain you’d like Google to crawl.

As a general rule, Google prefers HTTPS over HTTP, so we recommend setting the HTTPS domain as the preferred domain. Plus, HTTPS offers site users extra security that HTTP lacks, making it the optimal choice.

 

Contact Us For More Information

If you’re not sure if duplicate content is an issue for your site, fill out our free digital audit form. We’ll let you know the areas where your website is strong and where it needs improvement — and if duplicate content appears to be one of those areas, you can start to create a plan to tackle those issues head-on.

By OppGen

Google My Business Listings Can Now Make COVID-19–Related Posts

Though Google placed a temporary hold on certain Google My Business features (specifically publishing reviews, review replies, and Q&As) toward the end of March due to the COVID-19 outbreak, the search engine shifted its priorities to reviewing updated information for businesses affected by COVID-19. This information includes:

• Any changes to hours of operation
• Service delays
• Extra services a business is offering the community
• Marking a business as temporarily closed

Google has not placed any holds on the Google My Business posting feature, and now any Google My Business listing can create a new type of post that’s specifically designed for sharing announcements related to COVID-19. 

 

How to Add a COVID-19–Related Announcement Post to Your Google My Business Listing

Like any Google My Business post, your COVID-19 announcement should be a high-quality post without misspellings, distracting content, links that lead to viruses or phishing, and obscene language or visuals. It’s Google My Business, so keep it professional.

 

1. Sign In to Google My Business

On your computer, sign in to your Google My Business account. If your business has multiple locations, select the location you want to create the post for.

 

2. Create Your Post

Once you’ve signed in, go to the top menu and click “Posts.” From there, select the “COVID-19 update” tab. Google My Business may prompt you to update the following information:

• Updated operating hours
• Temporary closures
• Extra health and safety precaution a business is taking
• Changes to service (i.e., changing from dining in to delivery- or takeout-only options)
• Updates to a business’s inventory for high-demand items

You can include images or videos in the post. Media must be at least 10 KB and 400×300 pixels in dimension and less than 25 MB and 10,000×10,000 pixels.

 

3. Preview and Publish Your Post

Before publishing your post, click “Preview.” If you want to go back and clean up your post, click “back” in the top left corner to edit it. If you’re pleased with what you have, click “Publish” in the top right hand corner. 

By OppGen

SEO: Everything You’re Doing Wrong

One of our more recent blog posts shared our top 10 local SEO audit insights. One of those insights was that the majority of our SEO audits received an F. That post covered a lot of the more technical aspects of SEO, but where can businesses (or anyone, for that matter) improve in terms of content?

Well, there’s clearly a lot that people are doing wrong in that category, and that’s what this blog post aims to achieve: what you’re doing wrong with SEO, why it’s wrong, and what you can do to fix it. For even more information, don’t hesitate to contact OppGen.

 

Keeping Duplicate Content

Duplicate content is content that shows up in more than one URL on the internet. In many cases, this is not intentional; RavenTools.com found that a little under a third of the internet is duplicate content.

Click tracking and analytics can cause duplicate content problems. Having different site versions is another issue (http versus https or www versus non-www sites).

You can fix these issues with a 301 redirect from the duplicated page to the original page or by using the rel=canonical attribute. Both of these options help search engine crawlers know where to find the original content and rank those pages instead of the duplicate(s).

A third option is to set your preferred domain in Google Search Console, which works well if you’re dealing with having different versions of your website.

To see if your website (or any others) has duplicate content, you can use this tool.

 

Copying and Pasting Content from Other Sites

Technically this could fall under duplicate content (it is a type of duplicate content), but this particular item is separate for a particular reason: it is plagiarism.

In an ideal world, people should know better than to plagiarize, not just for the sake of their website’s search engine page ranking, but simply because it’s unethical. If ethics aren’t enough to convince someone to avoid plagiarism, then this might:

You can be sued for plagiarism under copyright law, and if you’re the one copying, the law is not going to be on your side.

Do yourself a favor and do not plagiarize content. Either write content yourself or hire someone to create it for you. The SEO team at OppGen Marketing has in-house content writers who excel at crafting top-tier content. Learn more about our SEO program here.

 

Misleading Headlines

Admit it. You’ve been disappointed after clicking on an article with a really interesting title because the content didn’t live up to the hype. So why would you do that to your audience?

Consider Google’s Search Quality Evaluator Guidelines’ E-A-T (Expertise, Authoritativeness, Trustworthiness). E-A-T is indicative of a website’s quality. If your website has an attention-grabbing headline but unrelated content, you’re not making the case that your site is trustworthy.

To quote those guidelines: “Websites and pages should be created to help users. Websites and pages that are created with the intent to harm users, deceive users, or make money with no attempt to help users, should receive the Lowest P[age] Q[uality] rating.” (Emphasis is Google’s.)

Don’t disappoint, mislead, or deceive your audience — Google will make sure you and your site pay the price if you do.

 

Keyword Stuffing

Long gone are the days where keyword stuffing was an acceptable practice. Google’s bots and AI are smart enough now that they can “read” pages close to how we do. If you’re clearly writing for a bot, people will notice — and so will Google.

Write for a human audience, not for a digital one. OppGen can help you do that.

 

Link Stuffing

Ease up on including those internal links. You don’t need to link back to the same page with each word. Include internal links on the first or second mention of a sentence or keyword that is relevant to those links. There’s no need to link to your SEO page every single time the word “SEO” pops up in the text.

As for outgoing links, don’t overdo them, either. If your website has a lot of outgoing links lacking the nofollow tag, Google might view your site as a link farm and kick your website down a few in the search rankings. If you are going to have outgoing links, be sure that you are linking to reputable sources (E-A-T strikes again!).

 

Buying Links

Building backlinks is important, but you must do it organically. It’s not something that can be done overnight… and if you do it overnight, well, you definitely didn’t do it in a way Google approves of.

Buying links is obviously not organic growth. Circling back to Google’s Search Quality Guidelines and E-A-T, in what way does buying links help your audience? Are these websites relevant to what your site offers? Are they quality sites?

If websites with the intent to harm users are the ones you’re buying links from, you’re hurting business and yourself by associating your website with them. Once again, Google will notice and will dropkick your website lower in the rankings.

It’s more important to focus on the quality of backlinks than the quantity of backlinks. SEO is a long game. You’re not going to leap to Page 1 of search results overnight. It can take months to hit the second page, let alone the first.

 

Spamming Links

Don’t go around spamming your own website’s links in blog comments and social media posts. It’s perfectly fine to share your latest blog post on your social media sites, but don’t leave the same comment and link on the posts of the 25+ big names in the industry. That’s not a quality backlink; that’s a lazy, spammy backlink that won’t do you any good.

If you are trying to share what you’ve written, do it in a way that shows that you’re not just selling something. Imagine you’re attending an in-person networking event. There is someone who’s walking from person to person in an attempt to sell their product without so much as saying hello. What do you think of that person? Probably that they’re annoying, are selling a bad product, and/or ended up at the wrong event.

You’re not going to buy from them, let alone interact with them. Nobody is. So why are you acting like that person online?

Don’t write a cookie-cutter comment that you can copy and paste on people’s posts. Customize it for each person you’d like to read it. Read what they have to say. Start a conversation about that first, and then share your blog post or product — if it’s relevant.

 

Remember: E-A-T

At the end of the day when it comes to SEO and content, remember E-A-T: expertise, authoritativeness, and trustworthiness.  Those three qualities will help users, and as a result, bump up your SERP position.

For more information about how you can improve your content, contact OppGen Marketing today.

By OppGen

Birds of Prey Changes Title for Better SEO

When a movie isn’t performing well at the box office, what can a studio do? In the case of Warner Bros.’ most recent DC Comics movie, Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn), changing the title might help. The movie’s opening weekend made $33 million domestically, which was short of the projected $50 to $55 million.

There’s been a lot of finger-pointing at what’s to blame for its disappointing opening weekend (sexism due to the female cast and director, its R rating, bad marketing, etc.), but one explanation could be its title.

Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn) is not only a mouthful; it’s bad for SEO. It’s long, so most people aren’t going to type the entire thing.

Then throw in recognition. The Birds of Prey aren’t nearly as well-known as Harley, whose name is on par with other big DC Comics characters, like Batman, Wonder Woman, and Joker. 

As Ahrefs’s keyword explorer shows, “harley quinn” has greater search volume than “birds of prey.” The movie’s original title has significantly less search volume than both “harley quinn” and “birds of prey.”

The new title, Harley Quinn: Birds of Prey, is easier on the tongue and search engines. It puts the well-known character front and center. That’s good since Harley Quinn is searched more than Birds of Prey. Plus, if someone searches for either “harley quinn” or “birds of prey,” this new title will help them find the movie easier.

Even though the new title isn’t in Ahrefs’s keyword explorer, it’s worth noting the change is recent. The fact it’s not in the database can be positive in terms of outranking the competition. As more people search for Harley Quinn: Birds of Prey, the movie’s local showtimes will probably be the first results.

In the meantime, we’ll have to wait to find out just how much of a difference the SEO-friendly title makes in the box office.

 

Featured image: Screenshot via YouTube © Warner Bros.

By OppGen

Top 10 Local SEO Audit Insights from 2019