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By OppGen

3/14 – This Week In Medical Advertising

{3/14} This Week In Medical Advertising 

  1. Google My Business and SEO – Google has added more features for local business listings. Reviews are becoming increasingly more important. When choosing between businesses, more than 50% of customers pass on companies with less than a 4-star rating.  If a review of your business contains keywords surrounding your business this will increase your SEO ranking. Engagement is also an important component for local business listings. There is a Q and A section where customers can leave questions about the business. It’s important to answer these in a timely manner to boost engagement. Read more about local reviews and SEO.
  2. Digital Ad Spend Continues to Grow – For the first time, companies will spend more on digital advertising than on traditional mediums such as TV and print. By 2023, digital will surpass two-thirds of total media spending. As our attentions shift to digital our advertising will shift with it. Read more about this milestone in advertising.

By OppGen

3/7 – This Week In Medical Advertising

{3/7} This Week In Medical Advertising 

  1. Marketing Campaigns –When your business decides to run a marketing campaign it’s important to know your goals and understand them. If you’re having trouble deciding on goals here are some common campaign goals. Brand awareness is usually one of the top goals for a campaign and can be measured in several different ways including engagement, site traffic, and click-through-rate. Engagement with creative is another goal that can be measured through video completion rates and click interactions with images. Lead generation is another great KPI to measure. OppGen will work with together with you to help generate leads for your specialized business. Read more here.
  2. Google Business Profiles – Google continues to ad new ways for businesses to appear in search results. Google has introduced a new section for special offers to help people find promotions on Business Profiles. Google has been focused on giving more control to the business on their Google listings. Read more about the latest Google updates here.

By OppGen

2/22 – This Week In…Medical Advertising

{2/22} This Week In…Medical Advertising 

  1. Google trends for 2019 – This year will bring new capabilities with ads on YouTube. Those running TrueView ads will now have capability of 15-second non-skippable video ads. Google Display ads will see updates to the bid strategy. In text ads, responsive search will take up more space and give advertisers more real estate on mobile devices. Read the entire article here.
  2. Why Advertise on YouTube? – YouTube is often forgotten about when it comes to search-engine-optimization. Roughly 4 billion hours are watched a month on the platform. So why not start targeting your videos and promoting your business in a different way? Read the entire article here.

By OppGen

2/14 – This Week In Medical Advertising

{2/14} This Week In Medical Advertising 

  1. Google text ads can show on YouTube search results – YouTube recently announced that Google search text ads will now be viewable on YouTube. Text ads my appear on YouTube search results pages when viewing on a mobile device. Read more about Youtube Search results here.
  2. Webinar Marketing – An effective way to improve your online reputation is with webinar marketing. To increase your brand’s credibility, try inviting prominent niche influencers to host your webinar. Read more about how to use webinar marketing to its fullest capabilities here.

By OppGen

12/7 – This Week In…Medical Advertising

{12/7} This Week In Medical Advertising 

  1. Twitter’s Simple-to-Use Ad Platform – While it may lack the depth of data intelligence vs. its competitors, Twitter can still be an effective ad channel. The biggest selling point right now is the platform’s simplicity. It’s a great option for clinics looking to run their own smaller social campaigns.
  2. Amazon Storage Options – Amazon has begun rolling out new Glacier archiving options starting at $1/TB.

 

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3/14 – This Week In Medical Advertising
3/7 – This Week In Medical Advertising
2/22 – This Week In…Medical Advertising
2/14 – This Week In Medical Advertising
12/7 – This Week In…Medical Advertising