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by OppGen

When a prospect looks at an ad, they expect to see something that represents your brand. So when a prospect comes across an ad with a distorted image, they are not likely to have a good impression of your company. They might think the advertisement was done too quickly; that it looks unprofessional; or maybe a scammer is trying to use your business for their own gain.

It can be difficult to keep track of the accepted digital ad sizes and file types because there are so many different places to advertise online and different ad types. But we’ve made it easy for you with the following guide where we cover the best practices for digital ad sizes in 2021.

Note: All ad sizes are measured in pixels (px) unless otherwise noted.

 

Google Display Image Ad Sizes

  • Medium rectangle: 300 x 250
  • Mobile banner: 320 x 50
  • Small rectangle: 320 x 100
  • Square: 250 x 250
  • Small square: 200 x 200
  • Large rectangle: 336 x 280
  • Leaderboard: 728 x 90
  • Half-page ad: 300 x 600
  • Wide skyscraper: 160 x 600
  • Banner: 468 x 60

 

Facebook Ad Sizes

  • Facebook video size: 1280 x 720
  • Maximum Facebook video length: 240 minutes
  • Facebook ad size: 1200 x 628
  • Facebook video ad size: 1280 x 720
  • Facebook story ad size: 1080 x 1920
  • Facebook messenger image ad size: 1200 x 628
  • Supported image file types: JPG, GIF or PNG

 

lnstagram Ad Sizes

  • lnstagram stories: 1080 x 1920, I maximum 4GB
  • lnstagram video sizes: 600 x 600 (square), 600 x 315 (landscape), 600 x 750 (portrait), 600 x 700 (Carousel video dimensions)
  • Maximum lnstagram video length: 60 seconds
  • Minimum lnstagram image ad size: 500 px wide
  • lnstagram ads size: 1080 x 566 (landscape), 1080 x 1080 (square)
  • Supported image file types: PNG or JPG

 

Twitter Ad Sizes

  • Twitter timeline/in-stream photo: 1024 x 512
  • Twitter card image size: 1200 x 628
  • Twitter video size: 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
  • Twitter video length: 140 seconds maximum
  • Twitter ad size (image): 800 x 418
  • Twitter ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
  • Supported image file types: JPG, WEBP, GIF, or PNG

 

Linkedln Image Ad Sizes

  • Dynamic ads size: 100 x 100 (company logo)
  • Sponsored content image size: 1200 x 627
  • Supported image file types: PNG, JPG, or GIF

 

YouTube Video Ad Sizes

  • YouTube display ads: 300 x 250
  • YouTube overlay ads dimensions: 480 x 60
  • YouTube companion banner ads dimensions:  300 x 250
  • YouTube skippable video ads length: 6–20 seconds
  • YouTube non-skippable video ads length: 12 seconds to 3 minutes (30 seconds recommended)
  • YouTube image file types: PNG, JPG, GIF, or BMP

 

TikTok Ad Image Sizes

  • TopBuzz image size: 1280x 720
  • BuzzVideo image size: 1280 x 628
  • Helo image sizes: 1280 x 720, 1200 x 628, or 640 x 640
  • Image file size: Greater than 500 KB
  • Image file type: JPG or PNG

 

CTV Video Sizes

  • Size ratio: 16:9, 1920 x 1080 px
  • Length: 30 seconds max, 15- or 30-second slots
  • Maximum file size: 200MB
  • Frame rate: Must be constant; 23.98, 25, or 29.97 FPS
  • Bit rate: Greater or equal to 2500 KBPS
  • File format: mp4 or mov

 

Can’t remember all of these digital ad sizes? Contact OppGen for help

If keeping up with all of the changes in digital ad sizes, such as the ever-changing recommended ad size and formats, it may be a good idea to contact a digital advertising agency to create ads for you. Not only does OppGen create ads for clients, but we also manage digital advertising accounts and spend. Our strategies have helped hundreds of companies generate more leads and revenue at an improved ROI.

Contact us to learn more about what we can do for your business.

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Best Practices for Digital Ad Specs in 2021