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woman scrolls through digital ad on her iphone

By OppGen

Best Practices for Digital Ad Specs in 2021

When a prospect looks at an ad, they expect to see something that represents your brand. So when a prospect comes across an ad with a distorted image, they are not likely to have a good impression of your company. They might think the advertisement was done too quickly; that it looks unprofessional; or maybe a scammer is trying to use your business for their own gain.

It can be difficult to keep track of the accepted digital ad sizes and file types because there are so many different places to advertise online and different ad types. But we’ve made it easy for you with the following guide where we cover the best practices for digital ad sizes in 2021.

Note: All ad sizes are measured in pixels (px) unless otherwise noted.

 

Google Display Image Ad Sizes

  • Medium rectangle: 300 x 250
  • Mobile banner: 320 x 50
  • Small rectangle: 320 x 100
  • Square: 250 x 250
  • Small square: 200 x 200
  • Large rectangle: 336 x 280
  • Leaderboard: 728 x 90
  • Half-page ad: 300 x 600
  • Wide skyscraper: 160 x 600
  • Banner: 468 x 60

 

Facebook Ad Sizes

  • Facebook video size: 1280 x 720
  • Maximum Facebook video length: 240 minutes
  • Facebook ad size: 1200 x 628
  • Facebook video ad size: 1280 x 720
  • Facebook story ad size: 1080 x 1920
  • Facebook messenger image ad size: 1200 x 628
  • Supported image file types: JPG, GIF or PNG

 

lnstagram Ad Sizes

  • lnstagram stories: 1080 x 1920, I maximum 4GB
  • lnstagram video sizes: 600 x 600 (square), 600 x 315 (landscape), 600 x 750 (portrait), 600 x 700 (Carousel video dimensions)
  • Maximum lnstagram video length: 60 seconds
  • Minimum lnstagram image ad size: 500 px wide
  • lnstagram ads size: 1080 x 566 (landscape), 1080 x 1080 (square)
  • Supported image file types: PNG or JPG

 

Twitter Ad Sizes

  • Twitter timeline/in-stream photo: 1024 x 512
  • Twitter card image size: 1200 x 628
  • Twitter video size: 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
  • Twitter video length: 140 seconds maximum
  • Twitter ad size (image): 800 x 418
  • Twitter ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
  • Supported image file types: JPG, WEBP, GIF, or PNG

 

Linkedln Image Ad Sizes

  • Dynamic ads size: 100 x 100 (company logo)
  • Sponsored content image size: 1200 x 627
  • Supported image file types: PNG, JPG, or GIF

 

YouTube Video Ad Sizes

  • YouTube display ads: 300 x 250
  • YouTube overlay ads dimensions: 480 x 60
  • YouTube companion banner ads dimensions:  300 x 250
  • YouTube skippable video ads length: 6–20 seconds
  • YouTube non-skippable video ads length: 12 seconds to 3 minutes (30 seconds recommended)
  • YouTube image file types: PNG, JPG, GIF, or BMP

 

TikTok Ad Image Sizes

  • TopBuzz image size: 1280x 720
  • BuzzVideo image size: 1280 x 628
  • Helo image sizes: 1280 x 720, 1200 x 628, or 640 x 640
  • Image file size: Greater than 500 KB
  • Image file type: JPG or PNG

 

CTV Video Sizes

  • Size ratio: 16:9, 1920 x 1080 px
  • Length: 30 seconds max, 15- or 30-second slots
  • Maximum file size: 200MB
  • Frame rate: Must be constant; 23.98, 25, or 29.97 FPS
  • Bit rate: Greater or equal to 2500 KBPS
  • File format: mp4 or mov

 

Can’t remember all of these digital ad sizes? Contact OppGen for help

If keeping up with all of the changes in digital ad sizes, such as the ever-changing recommended ad size and formats, it may be a good idea to contact a digital advertising agency to create ads for you. Not only does OppGen create ads for clients, but we also manage digital advertising accounts and spend. Our strategies have helped hundreds of companies generate more leads and revenue at an improved ROI.

Contact us to learn more about what we can do for your business.

man undergoes scalp micropigmentation

By OppGen

How to Market Scalp Micropigmentation

Have you ever wondered how to market scalp micropigmentation? Because scalp micropigmentation is an incredibly niche service (with micropigmentation itself being a very niche industry), you need a highly targeted marketing strategy.

Digital marketing is one of the most effective strategies for niche segments like scalp micropigmentation. But there are several different channels within the world of digital marketing, and some are more effective for your business than others.

This effectiveness can differ for a number of reasons, and that’s why at OppGen Marketing, we recommend filling out our free digital audit so we can give you an idea of where your current scalp micropigmentation marketing strategy can become even more effective than it already is.

 

Paid search advertising

One of the best highly targeted digital marketing channels is paid search ads. Paid search ads are advertisements on search engines that look like search results. These ads appear on either the top or the bottom of each search engine results page (SERP). They may also be referred to as PPC ads, which is an acronym for pay-per-click. This describes the payment model PPC ads use: you are only charged when a prospect clicks on the ad.

The amount you are charged per click, or cost per click (CPC), is determined by a bidding system. With PPC ads, you are bidding on keywords prospects search for, which ensures you are getting leads who are actually interested in your scalp micropigmentation service. There are keyword match types that allow you to limit how broad a person’s search can be so you can more effectively ensure the prospects who click on your ad are worth the CPC you’re charged when they click. Not only that, but you can also limit who sees your business’s scalp micropigmentation advertisements based on a prospect’s location at the time of their search.

 

SEO

Search engine optimization (SEO) is an organic (unpaid) marketing strategy with the goal of having a website rank high on SERPs for relevant keywords. Getting to the first or second page of search results takes longer than it would for a paid search ad, but considering the fact it doesn’t require payment to a search engine like Google or Bing makes it a strategy worth trying.

There are 4 components needed for an effective SEO strategy:

 

1. Technical SEO

In order to rank high on SERPs, you need to have a website that loads quickly and runs smoothly on mobile devices. Your website should also be easy for users to navigate. Simple and clean website designs tend to perform better than sites with too much going on. Your website should represent your brand, too; any disconnect between your website and any other aspects of your business will send promising prospects off in the opposite direction.

Your website should build prospective clients’ trust in scalp micropigmentation and other services your business offers; one easy way to do that is to include before and after pictures of clients.

Even if you already have a website, you may want to consider hiring a digital marketing agency like OppGen Marketing to build you a better, faster website that encourages prospects to become clients.

 

2. Local SEO

Local SEO focuses on making your business’s location more visible for prospects who are searching for scalp micropigmentation and other similar services and treatments.

If your location doesn’t rank on the first page for someone who searches “scalp micropigmentation near me,” that’s a problem. Thankfully, there are solutions to that problem. One such solution is claiming your business’s Google My Business listing and making sure the information is accurate and up to date. Additionally, make sure you have listings on other websites like Yelp, White Pages, and other relevant directories.

 

3. On-page SEO

Also known as content marketing, on-page SEO centers around the content on your website. It’s often said that content is king, and this applies to everything on the web, including scalp micropigmentation. Content can be a number of things, from blog posts to videos and podcasts and more.

By creating original content focused around certain keywords and phrases, on-page SEO helps boost your credibility in the field of scalp micropigmentation — and eventually your website’s SERPs position, too. Considering that scalp micropigmentation is a relatively new procedure compared to other types of micropigmentation, creating an FAQ page featuring common questions and in-depth answers is a great way to help build credibility and potentially improve your site’s SERPs position.

 

4. Off-page SEO

Off-page SEO includes social media shares, positive reviews, and link building. When your content is shared around the world wide web by other reputable websites, search engines recognize that and reward your site with more visible ranking positions. The more backlinks that point back to your site, the better.

 

Social media marketing

Social media is a powerful tool and can be highly effective for marketing your scalp micropigmentation business. From sharing clients’ before and after photos to encouraging reviews (and much, much more), the benefits of social media marketing should not be overlooked.

 

Social media pages

Sharing your website’s content to your business’s social media page is one way to build up more backlinks as well as reach out to prospects and current clients. It’s also one more place for clients to leave reviews, too. There’s no reason not to have a Facebook page for your business in this day and age. You can chat with clients and share updates, contests, and more, all on one platform.

 

Paid social advertising

Paid social ads are advertisements on social media websites. Facebook is one of our favorite social media advertising channels thanks to its highly effective targeting tools.

While paid search ads allow you to target prospects using keywords and location, paid social ads go even deeper. You can target prospects based on even more demographic information — age, sex, location — as well as psychographic information — interests, behavior, and groups.

These ads have plenty of variety in terms of ad types and sizes, so you’re sure to find the right type of ad that works best with your skill set — or the skill set of a digital marketing agency like OppGen Marketing.

 

Contact OppGen today about our scalp micropigmentation program

OppGen Marketing is a Columbus, Ohio-based digital marketing company that works with highly specialized businesses — just like your scalp micropigmentation company. For more information, contact us today.

holistic marketing funnel

By OppGen

What is a Holistic Digital Marketing Strategy and How Can It Help My Business?

Have you ever asked yourself  – What is a Holistic Digital Marketing Strategy? The word holistic is thrown around a lot these days. We’re used to seeing holistic referenced with medicine or wellness. And now, it’s become a buzzword in marketing. Depending on who you talk to, you may get a different definition of what holistic marketing is. This article aims to break down OppGen’s approach to holistic digital marketing, as well as our definition of it.

Let’s start with the most basic definition of the word. According to the Merriam-Webster Dictionary, holistic is defined as “relating to or concerned with wholes or with complete systems rather than with the analysis of, treatment of, or dissection into parts.”

So how does that definition apply to a holistic digital marketing strategy?

 

What is a holistic digital marketing strategy?

A holistic digital marketing strategy is a type of digital marketing strategy that focuses your marketing strategy as a whole. Digital marketing strategies, or at least the most effective ones, utilize multiple marketing channels at the same time. 

OppGen’s holistic digital marketing strategy primarily focuses on the goal of generating leads for our clients through several digital marketing channels. We then determine which channels are most effective and pay close attention to how they feed into one another and progressively bring leads in through the marketing funnel (we’ll go into more depth on the marketing funnel further down in this article).

When we bring all of these channels together and use them in the most effective and efficient ways, our clients benefit from the leads generated from these channels.

 

Best holistic digital marketing channels

Using a holistic multichannel approach to digital marketing allows us to reach more people in places where clients may not be able to find them using just one marketing channel. That said, there are many marketing channels out there. OppGen excels at working with, including:

Search ads

Search ads come in a couple of different forms:

  • Search ads (or PPC): These are the ads you’ll see at the top and bottom on search engine results pages (SERPs) when you search for certain keywords. These ads incur a cost every time a prospect clicks on them, hence the term “pay per click” or PPC for short. These ads are great for finding prospects who are looking for a specific service in a certain area. What makes these prospects in particular so promising is that you don’t usually have to do much to persuade them to look into your service or product. They’re probably looking to buy or book an appointment and are trying to decide where to go.
  • Display ads: These ads will appear on websites outside of the search engine itself. Search engines take users’ browsing history into account as well as the context of the site they are currently visiting and will push relevant image-based ads. Display ads are most effective for retargeting, a digital marketing strategy that is used to get prospects who “bounced” from a website (that is, the action of going to a page but not taking a desired action) to return to that website and do something, like buy a product they left in the shopping cart or book a consultation.

As you can see, these search ads work better in certain contexts and can help cover more ground and find more prospects.

 

Social media ads

Social media ads are excellent for targeting very specific or niche audiences. Facebook in particular is one of the best sites to use for marketing. Their advertising program features a wide array of powerful targeting tools. You can push ads to prospects based on demographic information (sex, age, job, location) and psychographic information (their interests, hobbies, things they care about or prioritize).

Facebook offers more types of advertisements than most search engines do. They have single image ads, carousel ads, video ads, and more. Facebook ads are arguably effective at every level of the marketing funnel, as the social media platform lets you create ad campaigns based on your business’s goals, from visibility to getting them to convert from prospect to lead to client or customer.

 

SEO

Search engine optimization, or SEO, is a marketing strategy with the goal of getting your website to rank high on search engine results pages for certain keyword searches. Unlike search ads, there is no cost per click. It is an organic strategy, which means it doesn’t require you to pay Google or Bing or any other search engine for advertising. But it does require a bit more time and effort than search ads do. It’s well worth investing the time and effort, though, as it can bring more traffic to your site and more foot traffic into your business.

An effective SEO strategy needs to cover the following four items:

  • Technical SEO: Your website needs to be fast on all devices. If your website is slow and isn’t coded for mobile phones or tablets, you will be penalized by a lower search engine results pages ranking. OppGen creates websites and landing pages that are not only fast and mobile-first but are also optimized for high conversion rates.
  • Local SEO: Assuming your business is not a national brand or franchise, you’ll need to rank high in local search results. Search engines use prospects’ locations so they can give them the best options nearby. Setting up a Google My Business listing with a correct business name, address, and phone number is a must.
  • On-page SEO: You’ve probably heard marketers say “content is king” time and time again by now, but it is true. Crafting detailed content that’s relevant and valuable to your audience can help build trust in your brand and bring more people through the door. You can’t get away with repeating keywords hundreds of times on a page anymore, though — search engine bots can “read” closer to how we do, and keyword stuffing can work against you. Create content that is readable and easy to understand.
  • Off-page SEO: Spreading the word about your business is important, too. This means sharing content to your business’s social media pages, encouraging clients to leave reviews, and slowly building up your reputation through link building (that is, when other websites link to your site). Search engines will take notice that your content is being shared with others because it’s valuable, and that can certainly help give you a boost in the SERPs.

How our holistic digital marketing strategy works in the marketing funnel

Certain marketing channels are more effective at different points in the marketing funnel. Those points and their most effective digital marketing channels are as follows:

 

Top of the funnel: Education

Education starts with attracting the ideal audience. You want to be able to make sure prospects know about your business’s existence. Though they may not know what you do or what you offer, making sure they know your business exists is the first step.

This is where creating Facebook ads and search ads can really come in handy. You’re putting your business in front of prospects who are either interested in a service or product you offer or are actively searching for that product or service.

SEO can also be useful here, particularly from the local SEO standpoint. Setting up a Google My Business page can make it easier for businesses to show up when a prospect searches for something relevant to its offerings. As long as you show up on the first or second SERPs page, you’re more likely to be seen by prospects. And that’s an important first step!

We can help you set up a Google My Business page and keep the listing up to date by sharing any news or blog posts written by our content writer.

 

Middle of the funnel: Intent and evaluation

Once prospects are aware of your business, we can start to get them more interested in what you do. They may start to research your company by checking your reviews and ratings from other clients or customers to get an idea of what they can expect.

From there, prospects will go to your business’s website, and this is where having rich content can come in handy. Once prospects visit your website, they need to be impressed by what they experience. Your website (or landing page, depending on the route they took to find your business) should look clean and professional. Your content needs to be in-depth, informative, and relevant to their needs.

Once a prospect has visited your site, you can begin to utilize display ads to keep nudging them back to your business’s website or certain landing pages on your site.

OppGen builds beautiful websites and landing pages that have been tested continuously for optimum conversion rates, and we continue to test and make sure your website is truly at its peak performance. We also have plenty of experience with display ad campaigns, so we can keep prospects interested and returning to your site as they determine whether or not you’re the best fit for them.

 

Bottom of the funnel: Consideration

At the bottom of the marketing funnel is where the prospect’s journey ends, with them converting to your newest client or customer. A conversion is that desired action mentioned earlier — it could be anything from making a purchase or scheduling an appointment or consultation or even getting them to sign up for your business’s email newsletter.

Whatever your goal is, OppGen will nurture leads through a holistic digital marketing strategy to take that action and keep more coming through the marketing funnel.

 

OppGen’s holistic digital marketing strategy can help your business meet its goals

As you can see, our holistic digital marketing strategy is built to strengthen your business’s marketing plan by using multiple types of digital marketing channels. When we utilize multiple channels for a client, our client tends to see an overall improvement in conversion rates and their return on investment.

To learn more about our holistic digital marketing strategy, contact OppGen today, or fill out our free digital audit so we can determine which channels would be most effective for your holistic digital marketing strategy.

A screenshot from the Amazon Alexa commercial from Super Bowl LV

By OppGen

The Best 2021 Super Bowl LV Commercials, According to OppGen

Last year, we did a round-up of what OppGen thought were the best Super Bowl commercials. We’ve decided to continue that tradition, as it is only natural for a marketing agency to discuss which commercials we thought were the best. Talking about the Super Bowl commercials is like breathing air for marketers — we can’t live without doing it.

 

Alonzo Foreman, Partner, and Vice President

Alexa’s Body (Amazon)

 

I feel the Amazon Alexa ad was a home run. It featured modern star power in Michael B. Jordan, audience aligned humor, and actual product messaging. It was enjoyable and funny without leaving the brand or product behind.

 

Maria Gallegos Vallejo, Front-End Developer

ScissorHandsFree (Cadillac)

My favorite Super Bowl commercial was the Cadillac all-electric car with Edward Scissorhands played by Timothee Chalamet! I get excited seeing how car companies are working toward making all-electric vehicles. I think Timothee Chalamet is an amazing actor and seeing him dressed up as Edward Scissorhands alongside Winona Ryder, who I also respect a lot, was really cool to see! 

 

Ken Hogan, Director of Sales

Last Year’s Lemons (Bud Light)

Bud Light Seltzer Lemonade was my favorite. It was the only one that made me laugh. Representation was way over the top and properly represented some of the silly puns and sayings we used to get through a terrible 2020.

 

Britny Sanders, Senior Digital Analyst

Sweet Victory (Paramount Plus)

I only turned it on to watch the halftime show so I didn’t see many commercials, unfortunately. I did see the Paramount commercial that had Patrick Stewart in it and thought it was funny.

 

Molly Hegner, SEO Manager

Sweet Victory (Paramount Plus)

It’s definitely the Paramount Plus commercial. It had some of my favorites, like celebrities such as Shemar Moore, James Gordon, Snooki, and the best part being that they included the Spongebob “Sweet Victory” song.

 

Sydney Schulte, Content Writer

Come Together (M&M’S)

Seeing the scenarios in which people gave M&Ms as an apology was really amusing, from a guy kicking the seat of the person sitting in front of him on an airplane to mansplaining, to calling a woman “Karen” (and handing her a second bag because her name is Karen). We’ve all had moments where we’ve been the person whose seat got kicked or the seat-kicker, or the Karen or person calling someone else a Karen, and I find that relatable. They were also smart to bring in some celebrity power with Dan Levi. As a Schitt’s Creek fan, seeing him pop in for a cameo at the end was fun!

 

Alex Sheets, Senior Digital Analyst

No Way, Norway (General Motors)

 

I enjoyed the General Motors EV commercial because of the familiar faces, humor, and competitiveness surrounding it. I think it successfully got the point across that GM is driven to compete with Norway in EVs sold, which benefits everyone.

 

Zain Khan, Operations

Workout (E*TRADE)

They were able to take a common concept of “not working out” or being “physically inactive” and showcased a young boy who is inspired and just starts. The inspiration for everyone who hasn’t been investing (net new user) has been there. With the cryptocurrency conversations becoming mainstream to the type of press r/WallStreetBets on Reddit got. Investing has been on everyone’s minds and showing a young boy taking the first step towards it is powerful. I’m sure E trade’s biggest user segment has children and are middle-aged, so it’s relatable in that capacity. Everyone’s had FOMO from all the people making money post-pandemic and they are more or less “mad” about it, so they use that powerful hook at the end. “Don’t get mad.”

 

Bringing it all together

Though we weren’t able to debate which commercial was the best commercial for this year’s Super Bowl in person, we look forward to the day we’ll be able to do just that. As 2021 continues on, we’ll keep doing what we know and do best: running marketing campaigns for our clients.

 

Featured image: Screenshot via YouTube © Amazon

A senior citizen's adult daughter shows her the website of a senior living community on her smart phone.

By OppGen

How to Market Senior Living Communities

More than 10,000 baby boomers will hit retirement age every day until 2030, which means there’s going to be a huge demand in senior living and retirement communities.

But you can’t assume that the prospective residents who live in your community are going to pack up and move out of their homes and into your senior living community.

You need to create a marketing plan that encompasses both digital and traditional marketing strategies.

 

Digital marketing for senior living communities

Don’t assume that baby boomers aren’t online — in fact, most of them are using the internet. According to a 2019 Pew Research survey, nearly 85% of baby boomers in the United States use the internet.

This means you should be considering a digital marketing strategy to reach baby boomers — and one for their adult children as well, who may be looking at a place for their parents to live where they have access to senior care services that they themselves cannot offer.

 

Have an accessible website

Just as your senior community offers accessible amenities for residents with chronic health issues that tend to come with age, your community’s website should also be accessible for everyone who uses it.

This means your site should be easy to navigate. Most websites have a navigation bar with the following items (which may or may not include dropdown menus that have links to other relevant pages):

  • Home page: the page prospects will first see when they go to your website
  • Amenities: this page should contain information about the features your community offers, including the size of living areas, special types of senior care (i.e., assisted living services), community activities, types of foods served, etc.
  • Locations (if there are multiple different community locations)
  • Blog: this page should bring prospects to your blog posts 
  • About: this page should give prospects some information about your staff members (i.e., their areas of expertise, experience, special training or education, a little background information about their interests, and contact information for each staff member as needed)
  • Contact: this page should include your community’s address, phone number, and email address, as well as an information submission form

You don’t need all the bells and whistles to have a good website — these basic pages are more than enough. The goal is to get prospects to reach out to you and get more information about your senior living community.

From a branding and design standpoint, the website should reflect the experience you want your residents to have while they live at your senior living community, so make sure it depicts what your senior community living is like as accurately as possible. If there’s anything on there that doesn’t match up with your community (or vice versa), that disconnect will make people turn away.

Another good reason to have an accessible website is for SEO purposes. SEO, or search engine optimization, is a strategy that can help improve your website’s organic (that is, unpaid) ranking on search engine results pages (SERPs) for certain keywords.

A site that’s easy for people to navigate is one that’s easy for search engine bots to crawl — and that’s something that will be considered when search engines like Google or Bing place your website on the SERPs.

To improve your website’s SERPs position, you’ll also want a website that works well on all devices: mobile, tablet, desktop. And don’t think that baby boomers are only using desktop computers — over half of baby boomers own tablets, and almost 70% of them own smartphones

Plus, having a responsive website that runs smoothly and quickly on all devices makes it that much easier to reach your audience, regardless of the devices they’re using.

 

Create a blog

On-page SEO is part of a solid SEO strategy As the name implies, on-page SEO involves the actual content on each website page. While pages should be created with certain keywords and phrases in mind, your content should also be thorough and discuss topics that are relevant to your senior living community.

A blog is one of the best ways to do that. By creating and sharing content on a regular basis, search engine bots will pick up on the best content available and make sure those pages are the ones seen before the rest on SERPs.

 

Utilize paid search and social ads 

Because baby boomers — and their adult children — are plugged into the internet, it makes sense to advertise to them there. Paid search ads and paid social ads are two fantastic avenues.

Compared to traditional advertising models, these digital advertising options allow for more audience targeting options, which helps bring high-quality leads to your community.

Paid search ads are advertisements found on search engines. They can be text-only search ads that look similar to organic search results and are found at the top and bottom of SERPs, or display ads, which appear on websites as images, like banner ads.

Paid social ads are found on social media platforms like Facebook and Instagram. When users sign up to use these platforms, they have to give certain information such as their age, location, and other demographic information that can then be used for ad targeting purposes.

Facebook’s ad targeting tools in particular offer many granular options when it comes to finding your prospective residents. You can target by age, location, interests, behavior, and more, all of which can help get the attention of these residents and their family members.

 

Run virtual tours

With COVID-19, many senior living communities are not able to host open house events or give tours in-person for interested prospects. To counter this problem, several of them have started giving virtual tours instead.

Even once COVID-19 is not a concern, it’s very likely that people will continue to use virtual tours for their ease and overall convenience. That said, it’s a very good idea to keep utilizing these virtual tours, and if you haven’t done so already, it’s time to start adapting to this change.

 

Manage your reputation

Like it or not, ratings are very important when people are trying to make final decisions when selecting a service. Creating listings on Google My Business, Bing Places for Business, and Facebook gives residents and their families many places to review your senior living community. The more five-star reviews, the better! But keep in mind it’s not realistic to always receive five-star reviews. 

Chances are, you will receive negative reviews from time to time. When this happens, be sure to respond to the dissatisfied reviewers. It may not sound logical, but replying to negative reviews and trying to improve the areas they felt were lacking can make a positive difference for all parties involved. Do what you can to improve the situation by offering some sort of incentive.

 

Traditional marketing for senior living communities

Though digital marketing is growing more common, it still doesn’t hurt to utilize traditional marketing channels, as long as you’re reaching those prospective residents and their families.

 

Offer tours and open house events to prospective residents

When COVID-19 cases begin to drop and it’s considered safe to re-open your community to the public, be sure to offer tours to prospective residents. Let them see what could be their future home for years to come by offering tours.

Another option that’s worth considering is an open house event. If you have multiple openings, hosting an open house event is a great way to drive up interest. Prospects can mingle with future neighbors, get to know the staff, and get a feel for whether or not your senior living community is the right place for them.

With open house events, it’s also a good idea to make sure it’s open for the adult children of your prospective residents as well. Depending on the reasons they’re seeking out senior living communities, especially if it’s due to their parents’ health issues, they want to make sure their parents are going to receive the best possible care. Getting a feel for the community as well as the staff can put them at ease, now that they know that Mom and Dad are going to be in good hands.

 

Ask current residents to become resident ambassadors

If you have current residents who love everything about your senior living community, ask them if they would like to become resident ambassadors. A resident ambassador can give tours of their living areas, sit down with prospects at a meal and talk about events, and just about everything they can expect from your senior living community.

Another idea is to start a referral program for residents to refer their friends and family, and reward these referring residents accordingly, perhaps with a month of discounted rent, special meal vouchers, and other types of rewards.

 

Formally train your sales team

Make sure that your sales team is all on the same page by teaching them the best sales practices, etiquette, and more. A bad experience or misstep from a member of your sales team can lose sales and push leads away. The information sales teams share should be the same across the board, and providing formal training opportunities can help.

 

Contact us

For more information about how to market senior living communities, contact OppGen today.

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woman scrolls through digital ad on her iphone
Best Practices for Digital Ad Specs in 2021
man undergoes scalp micropigmentation
How to Market Scalp Micropigmentation
holistic marketing funnel
What is a Holistic Digital Marketing Strategy and How Can It Help My Business?
A screenshot from the Amazon Alexa commercial from Super Bowl LV
The Best 2021 Super Bowl LV Commercials, According to OppGen
A senior citizen's adult daughter shows her the website of a senior living community on her smart phone.
How to Market Senior Living Communities