This Week In Digital Advertising
We’ve moved!
We are happy to announce our move to 1105 Schrock Road in Suite 200. As our team continues to grow we needed more space to better serve our clients. Everyone at OppGen is excited for what’s to come and we are so happy you are along for the ride with us.
Google’s Mobile First Indexing for New Web Pages Starts in July
Google has announced that mobile first indexing will now become the default for all new, previously unknown to Google Search, websites starting July 1, 2019. Ever since mobile indexing was announced, Google has been pushing developers to create websites with a mobile first mentality. Most websites have been modified and content has been updated for both desktop and mobile.
If your not sure what mobile first means it’s the way Google crawls and indexes your website and pages on the web. Google will look at the mobile version of your website first, instead of looking at the desktop version. Now over 50% of what Google indexes is indexed over mobile-first indexing.
It’s important to make sure your developer team and marketing teams are aligned on this change. If a new web page is launched and has a low mobile score, your search ranking and indexing from Google could be impacted.
Microsoft Acquires Data Platform Drawbridge to Improved LinkedIn Ad Targeting
This week, LinkedIn announced the acquisition of Drawbridge, the advanced machine learning tool. This is all in an effort to continue to grow and improve paid advertising tools within the platform.
LinkedIn has said “We believe Drawbridge’s team and technology will allow us to accelerate the capabilities of our Marketing Solutions platform, helping our customers better reach and understand their professional audiences and measure the ROI of their campaigns across mobile and desktop.”
Drawbridge will work with LinkedIn to integrate the AI tools into the platform over the coming months. This will lead to a larger set of targeting and data options being made available to LinkedIn marketers.
LinkedIn shows several types of ads to users, including native “sponsored content” ads that appear on the platforms main feed, personalized “dynamic” ads and sponsored InMail messages.
This merger is exciting for marketers looking for more targeting options and tools. LinkedIn has unique data available for targeting. We will continue to target sets of users who you are specifically looking to convert to customers.
