Microsoft has rebranded Bing Ads to Microsoft Advertising. The technology company is looking to shift their focus on data and targeting capabilities. Corporate VP for Microsoft Advertising, Rik van der Kooi stated in the company blog post. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business.”
The Bing brand won’t be going away entirely. “Bing remains the consumer search brand in our portfolio, and will only become more important as intent data drives more personalization and product innovation.”
As the focus shifts in the industry, companies are reflecting these changes by rebranding. Last year, Google changed from AdWords to Google Ads to reflect the evolution of the platform and the growing network of partners. Over the next year, Microsoft plans to roll out more advertising products that focus on AI.
AI is an important component in digital marketing strategies. It can help personalize an advertising experience and predict the behavior of new and existing users. You can learn so much about your customers through these technologies.
Our team can work with you on digital advertising strategies and discovering what will work best for you. If your business is interested in implementing paid search, please fill out our free digital market analysis.
