Have you ever wondered how to market scalp micropigmentation? Because scalp micropigmentation is an incredibly niche service (with micropigmentation itself being a very niche industry), you need a highly targeted marketing strategy.
Digital marketing is one of the most effective strategies for niche segments like scalp micropigmentation. But there are several different channels within the world of digital marketing, and some are more effective for your business than others.
This effectiveness can differ for a number of reasons, and that’s why at OppGen Marketing, we recommend filling out our free digital audit so we can give you an idea of where your current scalp micropigmentation marketing strategy can become even more effective than it already is, or contacting us for more information.
Paid Search Advertising
One of the best highly targeted digital marketing channels is paid search ads. Paid search ads are advertisements on search engines that look like search results. These ads appear on either the top or the bottom of each search engine results page (SERP). They may also be referred to as PPC ads, which is an acronym for pay-per-click. This describes the payment model PPC ads use: you are only charged when a prospect clicks on the ad.
The amount you are charged per click, or cost per click (CPC), is determined by a bidding system. With PPC ads, you are bidding on keywords prospects search for, which ensures you are getting leads who are actually interested in your scalp micropigmentation service. There are keyword match types that allow you to limit how broad a person’s search can be so you can more effectively ensure the prospects who click on your ad are worth the CPC you’re charged when they click. Not only that, but you can also limit who sees your business’s scalp micropigmentation advertisements based on a prospect’s location at the time of their search.
SEO
Search engine optimization (SEO) is an organic (unpaid) marketing strategy with the goal of having a website rank high on SERPs for relevant keywords. Getting to the first or second page of search results takes longer than it would for a paid search ad, but considering the fact it doesn’t require payment to a search engine like Google or Bing makes it a strategy worth trying.
There are 4 components needed for an effective SEO strategy:
1. Technical SEO
In order to rank high on SERPs, you need to have a website that loads quickly and runs smoothly on mobile devices. Your website should also be easy for users to navigate. Simple and clean website designs tend to perform better than sites with too much going on. Your website should represent your brand, too; any disconnect between your website and any other aspects of your business will send promising prospects off in the opposite direction.
Your website should build prospective clients’ trust in scalp micropigmentation and other services your business offers; one easy way to do that is to include before and after pictures of clients.
Even if you already have a website, you may want to consider hiring a digital marketing agency like OppGen Marketing to build you a better, faster website that encourages prospects to become clients.
2. Local SEO
Local SEO focuses on making your business’s location more visible for prospects who are searching for scalp micropigmentation and other similar services and treatments.
If your location doesn’t rank on the first page for someone who searches “scalp micropigmentation near me,” that’s a problem. Thankfully, there are solutions to that problem. One such solution is claiming your business’s Google My Business listing and making sure the information is accurate and up to date. Additionally, make sure you have listings on other websites like Yelp, White Pages, and other relevant directories.
3. On-Page SEO
Also known as content marketing, on-page SEO centers around the content on your website. It’s often said that content is king, and this applies to everything on the web, including scalp micropigmentation. Content can be a number of things, from blog posts to videos and podcasts and more.
By creating original content focused around certain keywords and phrases, on-page SEO helps boost your credibility in the field of scalp micropigmentation — and eventually your website’s SERPs position, too. Considering that scalp micropigmentation is a relatively new procedure compared to other types of micropigmentation, creating an FAQ page featuring common questions and in-depth answers is a great way to help build credibility and potentially improve your site’s SERPs position.
4. Off-Page SEO
Off-page SEO includes social media shares, positive reviews, and link building. When your content is shared around the world wide web by other reputable websites, search engines recognize that and reward your site with more visible ranking positions. The more backlinks that point back to your site, the better.
Social Media Marketing
Social media is a powerful tool and can be highly effective for marketing your scalp micropigmentation business. From sharing clients’ before and after photos to encouraging reviews (and much, much more), the benefits of social media marketing should not be overlooked.
Social Media Pages
Sharing your website’s content to your business’s social media page is one way to build up more backlinks as well as reach out to prospects and current clients. It’s also one more place for clients to leave reviews, too. There’s no reason not to have a Facebook page for your business in this day and age. You can chat with clients and share updates, contests, and more, all on one platform.
Paid Social Advertising
Paid social ads are advertisements on social media websites. Facebook is one of our favorite social media advertising channels thanks to its highly effective targeting tools.
While paid search ads allow you to target prospects using keywords and location, paid social ads go even deeper. You can target prospects based on even more demographic information — age, sex, location — as well as psychographic information — interests, behavior, and groups.
These ads have plenty of variety in terms of ad types and sizes, so you’re sure to find the right type of ad that works best with your skill set — or the skill set of a digital marketing agency like OppGen Marketing.
Contact OppGen Today About Our Scalp Micropigmentation Marketing Program
OppGen Marketing is a Columbus, Ohio-based digital marketing company that works with highly specialized businesses — just like your scalp micropigmentation company. For more information, contact us today.
