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patient is given alternative treatment for plantar fasciitis

By OppGen

How to Market Alternative Treatments for Plantar Fasciitis and Peripheral Neuropathy

Marketing alternative treatments for plantar fasciitis and peripheral neuropathy can be tricky if you don’t know where to start. Perhaps you’ve considered more traditional options, like radio or newspaper ads. While those certainly can be helpful, it might be a good idea to consider adding digital marketing to your current marketing strategy.

Here are a few simple ways you can market alternative treatments for plantar fasciitis and peripheral neuropathy.

 

Paid search ads

Paid search marketing is a digital marketing strategy that involves paying search engines, like Google or Bing, to advertise services to prospects who are searching for alternative plantar fasciitis and peripheral neuropathy treatment options.

Search ads are often called PPC or pay per click ads due to this kind of ad’s payment system. You are charged only when someone clicks on your ad. If someone sees it and scrolls past it, then you won’t pay a cent.

These advertisements are text-based and look like a search result listing; however, later this year, you should be able to add images to make your ads stand out from the organic (unpaid) search results. 

What makes PPC ads effective is that your ad won’t be displayed unless a prospect searches specific keywords you’ve selected. This makes it easier to target relevant prospects who are already seeking treatments for plantar fasciitis or peripheral neuropathy.

PPC ads can be found at the top and bottom on search engine results pages (SERPs), though Google has been adding more advertising options, such as Google Maps ads. The location of your ad matters, and ideally, you want it on the first page of search results.

There are multiple factors involved when it comes to determining your ad’s placement, and one of the most important factors is the cost per click (CPC). You can determine the CPC by placing a bid on the keywords through an automated bidding system. The higher the bid, the better the placement will be. Depending on how competitive the keywords are (as well as the industry is), you might find the CPC getting high. That’s why it’s a good idea to work with an experienced marketing company, like OppGen, that is far more than capable of lowering CPC for its clients.

For even more in-depth information about the effectiveness of paid search for peripheral neuropathy treatments, we recommend reading this blog

 

Display ads

Display ads, a type of visual ads that use images or video, can be found on various websites prospects visit. These ads often appear on websites hosting relevant content or take prospects’ search and browsing history into account.

The browsing history aspect makes display ads most effective for a remarketing (or retargeting) strategy. This strategy will target people who have visited your website but didn’t take a certain action (i.e., not finishing purchasing an item/leaving an item in the shopping cart or leaving the “schedule appointment” page without scheduling an appointment) by displaying ads for your clinic and/or its services on other websites. Display ads work as effective reminders for prospects to return to your website, where they will hopefully take that desired action.

One of the best examples of display ads in action is when you leave a product in a digital shopping cart without checking out. Many times, you’ll start seeing ads about those products on different websites. If you end up leaving that website (even if you don’t click on the ad) and going back to checking those items out, you are considered a success for that company’s remarketing strategy.

 

Content marketing

Content marketing is a key part of a strategy known as SEO (search engine optimization), which revolves around creating well-written (or well-produced) relevant, informative content for anyone who visits your website so that search engines rank your website in a higher, more visible position. This content should be centered around specific and relevant keywords that people are searching for when looking for 

Content itself is a rather large concept and can be made in several different mediums, including but not limited to:

 

Blogs

Blogs are one of the simplest forms of content, but blogging takes more skill than you may believe it does. Your content needs to be well-written and researched. You can’t just repeat the same keyword over and over and over again. That may have been an effective strategy for SEO a few years ago, but this is no longer the case. Google’s bots in particular can “read” pages similarly to how we can read, and if it’s hard for a human to parse, it’s going to be hard for search engine bots to do that, too.

However, many people seem to think writing is easy and anyone can do it. This is not the case, which is why it’s common for companies to defer to freelance content writers who are skilled at blogging; and yet not all content writers are trained to help your site rank high with SEO. OppGen hires in-house content writers and trains them to optimize every blog post for SEO, and as a result, our clients see an increase in traffic and conversions.

 

Video

Videos are becoming more popular as a form of content, and it’s easier than ever to make them, edit them, and upload them to a website or app. YouTube channels can be great resources for helping people better understand the alternative treatments you’re offering and how they work. Many YouTubers in the medical community film videos of the treatments themselves on their patients (while taking care to ensure they are not violating HIPAA, usually by not showing a patient’s face or anything that would make them identifiable and by using a fake name or nickname for the patient) and explain what they’re doing and why they’re doing it. 

Longer Youtube videos can be cut into clips and uploaded to Instagram, too.

TikTok is another good video option, and just because it’s filled with Gen Z and millennials doesn’t mean you should overlook it. It’s easy for anyone to use, and editing video in the app is a breeze. Videos can be up to a minute long, and it’s possible that 3-minute-long videos are coming up on the horizon. TikTok’s social elements, such as its comment sections, can make it easy to respond to questions viewers may have about your alternative treatments.

Last but not least, video also gives you the option to include them in blog posts, adding an extra element that can make your blog more informative and appealing to readers and viewers alike.

 

Podcasts

Podcasts are yet another way to reach more people who may be seeking treatment options for plantar fasciitis and peripheral neuropathy. Creating a podcast about these treatment options or discussing them in more detail as a guest on a local podcaster’s podcast are both good options. (Another option may be advertising on a relevant podcast — according to Nielsen’s 2021 Podcast Today report, their podcast effectiveness studies have found that ads, when read by the host, drive a brand recall rate of 71%). With growing interest in podcasts, it certainly doesn’t hurt to give it a try. Plus, podcasts can be uploaded to websites as widgets, making them a promising addition to blog posts along with videos.

 

Social media marketing

Now that you’ve created some content, you need to share it, and social media — especially Facebook, one of the best social media platforms to do so — is a great place to share your content. Sharing content is also an important part of a good SEO strategy.

But social media marketing offers more than a way to bolster your content and SEO strategy; it’s another place to market alternative treatments for plantar fasciitis and peripheral neuropathy to prospective patients.

 

Facebook business page

Setting up a Facebook business page for your clinic is the first step to marketing, and thankfully it’s easy to do. Start by going to business.facebook.com/overview, click create account, enter your business’s name, your name, and work email address, and click next. From there, you’ll be asked to fill in a few more details and click submit. That’s all there is to it!

There are several perks to having a Facebook business page. It’s a simple way to share content from your website or YouTube channel and connect with prospective patients. The chat option can allow you to answer questions from current and prospective patients, and in some cases, schedule future appointments. Patients can also leave reviews, and good reviews are something that can bring your clinic’s website higher up on relevant search results or on Google Maps if it’s a local prospect searching for your services.

 

Facebook Ads

You can’t run advertisements on Facebook without setting up a Facebook business page, so follow the above instructions if you haven’t set up your Facebook business page yet.

Facebook Ads come in more variations than search ads allow. There are many different placements, ad sizes, and ad types to choose from. But what is perhaps the best thing about Facebook Ads is its targeting options. Search engines don’t necessarily have access to as much information on prospects as Facebook does. Not everyone using Google has a Google account they use while searching; as a result, you don’t have demographic information or even information about a prospect’s interests.

Because when people create a Facebook account, they are encouraged to include information about their location, workplace, relationship status, among other useful data, you can use that data to a certain extent when targeting prospects. Certain medical issues, such as plantar fasciitis and peripheral neuropathy, tend to occur more often in certain populations. You can use that information to target audiences who fit within those populations based on their age and sex. Their interests (typically inferred by their liked pages) and groups also can be useful. For example, people who are part of a diabetic cooking group could be targeted using Facebook’s targeting tools.

Facebook Ads is particular about the language used in ads as well as what can be shown in the images and videos used in ads. If you fail to follow Facebook Ads’ advertising guidelines, Facebook will reject the ad, so be sure to pay close attention to those guidelines and that your ad follows those rules. If you continue to experience advertisement rejections from Facebook, it may be a good idea to reach out to a marketing agency. OppGen has worked in some of the most difficult advertising industries on Facebook, like weight loss, but has been successful in getting ads accepted, which helps our clients’ marketing campaigns succeed.

 

Facebook Live webinars

Though Facebook Live video events aren’t the only option for doing webinars, they’re a pretty good place to start. Webinars can make for powerful educational tools, and thanks to Facebook Live and other live video streaming services (such as YouTube, Twitch, and even TikTok), it’s easier than ever to set one up and answer prospects’ questions directly.

These live webinars can be done from any place at any time. At the very least, all you need is a phone, a Facebook business account, and a good internet connection. We suggest making sure that your Facebook business page advertises and actively promotes a webinar event ahead of time so people will show up.

 

Contact OppGen for more ways to market alternative treatments for plantar fasciitis and peripheral neuropathy

OppGen has helped hundreds of clinics across the nation generate more leads with an improvement on their return on investment (ROI) through our holistic marketing program. We can help you market alternative treatments for plantar fasciitis and peripheral neuropathy and bring more patients into your clinic. Contact us today for more information.

doctor treats women's peripheral neuropathy pain in her foot

By OppGen

The Power of Paid Search for Peripheral Neuropathy

Start with paid search marketing to get more peripheral neuropathy patients

Here are some reasons why you should use paid search marketing to get more peripheral neuropathy patients:

 

Paid search is keyword-specific

Paid search is a highly effective bottom of funnel marketing strategy because it relies on prospects who are seeking out specific services using keywords you select. You can control the precision of these keywords and phrases to make sure you’re reaching the right audience.

Peripheral neuropathy is already a highly specific term that people who either have it or think they may have it will search for. Chances are more likely that you won’t end up chasing (as many) poor quality leads due to the narrower pool found at the bottom of the funnel.

You can even tailor the level of specificity by setting up the following keyword match types:

  • Exact match: Exact matches are pretty much what they sound like. They will only show your ad if the exact keyword(s) you’ve selected are used in a search. Your ad tied to the keywords “peripheral neuropathy” will only be seen by those who search those exact words (though plural versions of words and misspelled versions can result in your ad being displayed, too). Exact match is the least flexible match type.
  • Phrase match: phrase matches work closely to exact matches except it includes searches with words and phrases before and/or after the keywords you’ve selected. For example, if your keywords for an ad are “peripheral neuropathy,” your ad could be triggered when a prospect searches “peripheral neuropathy treatment” or “symptoms of peripheral neuropathy.” As long as your keywords are included in a search under this match type, they’ll likely be shown to prospects.
  • Broad match: Broad matches are basically the opposite of an exact match; they will trigger your ads as long as the keywords you’ve selected are included. This match type will also include related topics and other variations of the keywords. Searches that include keywords like “nerve damage” or “diabetic health problems” could potentially bring up your ads that are attached to the keywords “peripheral neuropathy.” 
  • Negative keywords: Negative keywords aren’t a match type, but they are important and still relevant to keyword match types. Negative keywords allow you to remove certain words from searches. If you wanted to have “peripheral neuropathy” but do not want your ad to show up for “peripheral neuropathy clinic,” you can make “clinic” a negative keyword, so any 

 

Paid search can be tailored to certain locations

If you want to find local prospects, paid search can be set up so ads are only displayed to prospects who are in a certain location. It can be as narrow as a zip code or as broad as states, countries, or continents. That way, prospects who are in that location are the only ones who can see the paid search ad and can click on it. In some cases, broader location settings can negatively affect your campaign because you’ll get poor quality leads who aren’t nearby and therefore won’t be able to go to an appointment they’ve scheduled.

 

Paid search makes creating a budget and sticking to it easy

Paid search is generally charged on a cost per click (CPC) basis, which means whenever a prospect clicks on your ad, you will be charged. How much the CPC is can vary based on several factors, such as:

  • Your industry and level of competition
  • Targeted locations
  • Device types (i.e., desktop, phone, tablet)
  • How much you bid on a keyword or keyword phrase (this determines your CPC)
  • Keyword match type

When you run a high-quality paid search campaign, Google may reward you with a lower CPC. It comes down to the Google Ads Quality Score of your campaign, which involves making your ads more relevant, using different landing pages for different ads, creating closely related ad groups, and adjusting your bids based on other criteria, such as location, devices, and the days you get more traffic, leads, and conversions.

If you’re ever worried about going over your budget, don’t be — you set your marketing budget and enter the amount you want to be the maximum you can spend in a set amount of time. If the next click would deplete your budget or go over your budget, your ads will not be shown until that set amount of time is up.

Google will not allow you to go over your allotted budget and will turn advertisements back on only if you adjust the settings or when the timeframe is over.

 

With a good strategy, your peripheral neuropathy treatment can get higher visibility through paid search 

When compared to search engine optimization (SEO), an organic (that is, non-paid) search strategy, paid search ads can get you results in a relatively quick amount of time.

With a good marketing strategy, you can easily rank in highly visible locations on a search engine results page. It already helps that these ads are placed either at the top or very bottom of the page, which makes prospects more likely to click them. It’s just a matter of optimizing your campaign effectively and bidding well.

 

Harness the power of paid search with OppGen

It can be difficult for clinicians to focus on managing a paid search campaign for peripheral neuropathy while treating patients. After all, their expertise is centered on treating peripheral neuropathy and other ailments, not on running a digital marketing campaign. 

Thankfully, we are here to help. OppGen is a highly specialized digital marketing firm that has helped hundreds of clinics throughout the nation generate high-quality leads using paid search and other medical marketing solutions.

If you are interested in learning more about what we can do to market your clinic’s peripheral neuropathy treatment program, contact us today for more information.

 

Further reading: What is paid search?

Paid search is a form of digital advertising where search engines like Google or Bing allow people to advertise businesses, products, services, and more on search engine results pages (SERPs).

Paid search options for marketing peripheral neuropathy treatments and clinics include:

 

PPC ads

Pay-per-click, or PPC, ads are placed directly on the SERPs and are listed at the top and bottom of the page. They look similar to individual search results, which makes it more likely for prospective peripheral neuropathy patients to click on the ad and convert. PPC ads are called pay per click because you will only pay whenever a prospect clicks on the ad.

PPC ads are incredibly powerful for lead conversion because they rely on specific keyword searches. This means that prospects are in the process of searching for peripheral neuropathy treatment options. These are high-quality leads that are more likely to convert as they are considered to be at the bottom of the marketing funnel. The farther down the marketing funnel a prospect is, the more likely it is that they will take action, such as scheduling an appointment with your clinic.

 

Display ads

Display ads, unlike PPC ads, are not placed on SERPs; they also do not look like search results. Instead, you can find display ads on just about any website. One example of a display ad is a banner ad. These ads are placed on websites using context from a prospect’s searches and their browsing history.

Display ads are perhaps best used for remarketing (which is also referred to as retargeting), a strategy using clients’ browsing history and websites they’ve “bounced” from. A bounce occurs when a prospect goes to a website but doesn’t take any action. Within a remarketing strategy, display ads serve as reminders to the prospect to go back to that website and take an action. In the case of a prospective peripheral neuropathy patient, this may be filling out a contact form to request more information or to schedule an appointment.

medical staff follows up with leads

By OppGen

Medical Lead Follow Up Guide: How to Close 9x More Patients

Why your clinic needs a medical lead follow up system

You can’t do it all by yourself

There’s a reason why the majority of clinics, regardless of size, have staff: it’s impossible for one person to do everything. And not only is it impossible but impractical as well. There’s no reason why doctors and nurses should be taking phone calls when they are needed by their patients. Likewise, a medical office staff shouldn’t be diagnosing patients. They don’t have the education and training that doctors, nurses, and other medical experts have.

So why leave the job of following up with leads in the hands of those who aren’t trained to do so?

 

Digital marketing can only do so much on its own

Digital marketing is like an iceberg: there are parts of it that are more visible at times than others. Your clinic’s ads will be the first thing prospects see — the tip of the iceberg. They’re what piques prospects’ interests.

But an ad cannot do all the work on its own; leads rarely convert on the first touchpoint they have with your clinic. That’s why you need a lead generation program (which is located below the tip of the iceberg) that progressively nudges prospects to fill out your clinic’s contact form. This also requires a lead follow up system, and an excellent one at that.

 

Following up with leads works

Most importantly of all, following up with leads works, and the statistics definitely support this:

Case in point: if you want an influx of new patients, you need a medical follow up system.

 

What medical lead follow up systems need to succeed

A designated employee or sales team

Everyone on your staff has a specific role (or at the very least, they should) that has specific tasks and functions. Make sure you have an employee or team of employees in charge of returning calls and emails to follow up with leads. Ideally, that should be that employee’s main role. Though responding to emails or phone calls might not seem like a lot of work to some, it is still work that needs to be done. And in the case of lead generation, failure to respond within a certain time frame can easily end up with your clinic losing great patients.

If you haven’t designated an employee (or for larger clinics, a team) to be in charge of following up with leads, that’s a huge problem. When no one is tasked with following up with leads, it’s very likely you are missing out on highly interested leads. Why? Because if no one is supposed to be checking up on leads, then it’s not going to become a priority. There will be other things that become more important, leaving lead follow ups to gather dust.

Not having a designated employee creates an accountability issue as well. With one or two (or a few) employees whose job(s) it is to follow up with leads, it’s much easier to track where they’ve fallen short.

We highly recommend hiring a full-time salesperson or at least someone who is properly trained and highly experienced in sales. This leaves your medical office staff to focus on the paperwork, billing, and scheduling — areas they already excel in.

In summary: designate an employee or two and make sure that their lead follow up tasks are clear, which brings us to the next point…

 

Good communication across the board

Medical lead follow up systems are communication-based in just about every aspect, and if there is a failure to properly communicate in any part of the system, prospects and other things will fall by the wayside. That is not an option.

Good communication requires everyone working on this medical lead follow up system to be on the same page. They need to understand definitions (what do you define as a cold lead versus a warm lead?) and terms and make sure those definitions and terms are the same. Otherwise you’ll run the risk of a lead being left behind and not even bothering to convert.

This also means there needs to be a clearly defined message that salespeople need to have when they are trying to get leads to schedule an appointment. Elements of this message should include:

  • Establishing the clinic’s credibility (i.e., awards won, the clinic’s specialties, number of successful procedures, etc.)
  • The clinic’s physical location(s)
  • The clinic’s medical process and procedures offered (and being able to answer any question about these things)
  • The benefits of the procedures offered, especially if they are unique and/or proprietary
  • Service prices and promotional offers (i.e., free consultations and financing options)

Failing to share any of the above information with leads, as well as giving generic/canned email replies and not answering an incoming lead as soon as possible, can result in leads falling through the cracks. Don’t let that happen!

You can prevent this (or at least, discover this) by calling your office from an unknown number and acting as though you are a patient. (You can easily do this via email as well by setting up a burner email account.) From there, you should notice immediately if there are any red flags, such as:

  • Initiating an appointment without establishing credibility
  • Immediately talking about pricing before sharing the benefits of the clinic’s services or doing so within a few minutes
  • Failing to answer medical questions
  • Not knowing the clinic’s offerings or misrepresenting its services
  • Replying to an incoming lead with a canned or generic email
  • Not answering an incoming lead’s call or email as quickly as possible

Good communication isn’t something that exists only between the designated employee(s) and leads — it needs to happen from the top down, starting by defining terms and creating a clear-cut message that needs to be delivered to leads.

 

Expectations and goals

Time is everything when it comes to getting leads to convert. Case in point: When you follow up with leads in less than 5 minutes, leads are 9 times more likely to convert. After those 5 minutes have passed, the odds of qualifying a lead decrease by 80%

That’s a huge difference in a relatively short amount of time.

The point is, you need to make sure your medical lead follow up system has clear expectations and standards. You want to make sure your salesperson can respond within those 5 minutes (if not, look into automated response options for when they are not on the clock or unavailable). Not to mention they often need to follow up with leads on more than one occasion — 80% of sales need at least 5 follow up calls while 44% of salespeople give up after a single call. Think of it this way: if you’re paying a certain amount per lead, you need to at least get a yes or no answer from a lead. So don’t be afraid to be persistent.

Your employees need to know that it isn’t enough to call once or to call a lead back much later than 5 minutes — set the expectations and make sure your staff is meeting those expectations.

But don’t forget to be realistic. Five minutes is a very relatively short period of time, so if a salesperson doesn’t call back immediately, that does not mean they have failed at their job. Remember they have lives outside the office, so it’s on you to make sure you have a back-up system like automated responses and your clinic’s hours correct and updated on your clinic’s website and Google My Business listing.

 

A feedback system

Lead generation programs should always have room for improvement, but you cannot improve your medical lead follow up system if you don’t have a means to measure improvement. That’s why you should create a second system within your medical lead follow up system: a feedback system.

A good feedback system needs the following items:

  • Campaign tracking
  • Records of every interaction your salesperson or sales team has had with prospects
  • The ability to determine lead quality
  • A salesperson or sales team that can provide feedback on a weekly basis

If you’re already working with a digital marketing agency that hasn’t set up tracking for digital marketing campaigns, it’s time to find a new agency. The ability to track where your leads are coming from is incredibly important, and we cannot express that importance enough. This ability allows you to better determine what areas of your campaign that might be better spent on other marketing channels you’ve had more success with and/or better leads. This can also result in getting more good leads with better quality. Remember: more leads are not always good leads. Stop investing in leads that fall through and focus on investing in places where you’re having more success.

Without a good feedback system, you won’t know what works and what doesn’t, and without that knowledge, you might as well not even bother with creating a medical lead follow up system.

 

Create your medical lead follow up system now

We’ve given you a head start on how to create a successful medical lead follow up system, but there’s even more OppGen can do for you. We design websites and landing pages that are built to convert leads, manage paid search and paid social advertising campaigns, and optimize your website for SEO. Having worked with hundreds of clinics across the U.S. and Canada, our team has the experience in marketing in the medical industry like no other agency.

Contact OppGen today to learn more about what we offer or fill our free digital audit.

By OppGen

Why Use a Marketing Agency When You Pay a Shockwave Device Provider?

One of the most common questions we hear from certified clinicians who are considering our lead generation program is “Why should I pay you and the shockwave device provider?” It’s a good question, and much of it comes down from a misunderstanding of what shockwave device providers offer its certified clinics.

Being a shockwave device-certified clinic essentially comes down to the shockwave device company allowing you to use the brand name of the medical device. That’s one reason many shockwave device providers require their certified clinicians to undergo training with their medical device and give them resources to educate patients about it. The last thing these providers want is for any of their certified clinicians to not know what they’re doing — it hurts their brand and reputation.

Though many of these shockwave device providers offer additional sales and marketing training, it is far from being the end-all, be-all lead generation your men’s clinic needs to grow. Once you have the marketing training from most of a shockwave device provider, you’re on your own to generate more business.

The problem with that approach is that marketing doesn’t just stop after the training. Marketing needs to be thought of as an ongoing process that needs to be continued, even when you have a steady stream of patients. You never know when that stream could dry up, and that’s when clinics start to struggle.

By partnering with OppGen, a digital marketing agency that specializes in marketing men’s clinics, that is not something you need to focus on. We’ll take over the marketing for you and implement a personalized digital marketing strategy to target patients who are already looking for specific medical experts and clinicians in your neighborhood. We also offer ongoing education for our clients because just like marketing, education is something that should never stop or be put on hold.

 

Marketing agencies actively market your clinic

When you become a certified clinician and receive a listing on the shockwave device provider’s website, that’s essentially the extent of what that provider does for you in terms of actively marketing your men’s clinic. Though many shockwave device providers offer additional sales and marketing training, that training is often not enough to keep a consistent flow of patients.

Patients are the lifeblood of any clinic, and failing to properly market to them will result in a clinic’s demise. OppGen’s holistic digital marketing strategy will keep that flow of patients entering through your doors. Our strategies are tailored specifically for your men’s clinic’s needs, as no two clinics are the same.

We specialize in paid search and social advertising, SEO, and website design. Combining all of these types of marketing covers your men’s clinic and helps convert prospects to leads, and leads into patients.

 

Being on a shockwave device provider’s directory doesn’t help you stand out from competing certified clinics

Most shockwave device providers’ directories are location-based and give prospective patients the bare bones of information. For example, a directory listing may include:

  • The certified clinic’s name
  • The certified clinician’s name and credentials
  • A photo of the clinician or clinic logo image
  • The clinic’s address
  • The clinic’s phone number

But this does not help patients choose your specific clinic because all of these listings tend to look the same.

OppGen can help your men’s clinic stand out by designing a website for your clinic that better suits your brand and stands out from your competitors. We constantly test our websites to make sure they are optimized for high conversion rates.

On top of designing websites and digital marketing strategy options, we also offer SEO, or Search Engine Optimization, as another marketing strategy. The goal of an SEO strategy is to have your men’s clinic rank high on search engine results pages (SERPs) for relevant keyword searches. Part of OppGen’s SEO strategy includes a local SEO component, which entails having your clinic available on multiple listings.

While it’s great to have your men’s clinic listed on the official shockwave device provider’s website, it’s even better to have multiple listings so your clinic can be found in different places. Not everyone searching for a treatment or therapy knows it by the brand name, after all — they may be searching for more general terms or for their medical condition. Brand names don’t necessarily take either of those things into account.

But our SEO team does and uses that information to create content that will help you rank higher on SERPs and become a trusted resource for all things relevant to your offerings.

 

Using information provided on the shockwave device provider’s website could hurt your clinic’s marketing strategy and reputation

As a premiere medical marketing agency, we’ve seen far too many clients lift content directly from the official shockwave device provider’s website and use it on their clinic’s website. This is a huge problem that can damage your marketing strategy as well as your reputation, even if you have permission to use that content.

If you’re trying to build a strong SEO strategy, duplicate content is something you need to avoid. If you want to show up in a good position for relevant Google searches, you need to create original content for your website that is helpful to prospective patients.

Not only does original content show that you know what you’re doing, it also builds trust between you and your prospective patients. When marketing men’s clinics, trust is one of the biggest barriers to overcome between the patient and clinician.

That’s why OppGen, unlike many marketing agencies, has an in-house content writer who will write blog posts and pages that are original, informative, and reliable, making your men’s clinic’s website a go-to resource for local prospects.

 

Success Story: Prescription Aesthetics and Wellness Spa

For the first time a marketing company has exceeded all expectations. The leads generated have been quality leads. I have recommended them to many other doctors and will continue. Their staff has added additional features which have improved our response time. They even added a feature where I could listen to the calls for training my front desk staff to improve leads becoming consults.” 

— Jim Glazner, owner of Prescription Aesthetics and Wellness Spa in Birmingham, AL

 

Learn how to better market shockwave therapy with OppGen

At the end of the day, you’re really just paying a shockwave device provider for the rights to use their brand name, not to actively market your men’s clinic.

OppGen has worked with hundreds of men’s clinics across the United States and Canada. Our experience in medical marketing served both our clients well. We’ve learned what is effective and what isn’t, and we use that knowledge to boost your men’s clinic’s performance.

Contact us today for more information or fill out our free digital audit.

A cosmetic surgeon outlines his patient's face in marker before surgery

By OppGen

How to Generate Cosmetic Surgery Leads on Facebook

Social media marketing is a great way to generate leads and grow your practice. One of the best social media platforms that allows advertising available is Facebook.

With Facebook’s 2.7 billion active users, you’re sure to reach people in need of your cosmetic surgery clinic’s services — and at a reasonable price point. The medical industry’s average cost per click (CPC) on Facebook is $1.32 per click, making it a very affordable and flexible option for most clinics’ marketing budget.

Facebook is one of the best places for you to generate cosmetic surgery leads for your practice. If you haven’t been utilizing it already, now’s the time to get started.

 

Create a Facebook business page for your cosmetic surgery practice

Before you can start generating leads through either of these means, you need to have a Facebook business page and account set up. Creating a Facebook business page is a very simple process that doesn’t require a whole lot of effort.

You’ll need:

  • Your practice’s name and a description of your business
  • A profile and cover photo
  • A call to action (or CTA for short)

You’ll input all of that information on this page, select the most relevant business category (you can choose up to 3, though “plastic surgeon” should suffice), and that’s it! You officially have a Facebook business page for your cosmetic surgery practice or clinic.

 

Create original content and share it on your Facebook page for organic leads

Once your Facebook business page is up and running, you can start sharing content on it. Content can be links to your most recent blogs, photos, videos, podcasts, and other information that you feel is important to share with your patients, both current and prospective.

Sharing original content without boosting it or advertising it through Facebook Ads is free, and it’s a great way to share information about your clinic.

Having a Facebook business page also gives you a useful tool for communicating directly with prospective patients: Facebook Messenger.

 

Use Facebook Ads to widen your audience

If you want to advertise your services to a wider audience, that’s where Facebook Ads comes into play. You can pay to promote posts you intended for organic lead generation or create an ad from scratch.

With a wide variety of audience targeting tools and options at your fingertips, you’ll be certain to find your target audience and start generating more leads.

 

Follow Facebook’s ad policies

Before you start advertising on Facebook, it would be wise to review Facebook’s ad policies. Having an understanding of how to submit ads and avoiding Facebook rejecting them is a key part of the process.

And if an ad you submitted is rejected, it’s not the end of the world. Take it as a learning opportunity to improve your advertisements, which will help you generate more leads in the long run.

 

Personal attributes

Facebook will reject ads containing anything that implies personal attributes, such as race, ethnic origin, religion or beliefs, age, sexual orientation, gender identity, disability, medical conditions (either physical or mental health-related), financial status, voting status, membership in a trade union, or name. Using the word “other” when it refers to one of these characteristics is also a no-go.

Starting an ad with a question that sounds like it’s in a bad infomercial is almost certainly going to be considered a personal attribute. In general, avoid using “you” or “your” in the ad copy.

For example, let’s say your clinic has worked with patients who are transgender and wanted a form of top surgery. With Facebook Ads, you’re going to be limited on what you can say. You can’t say you’re targeting these audiences in the text — but you can get creative with getting a message out without saying who you’re targeting.

Here are 2 different sentences you decide to write for this ad. One is less likely to be rejected than the other. Which one is it?

Sentence 1: “Are you questioning your gender identity?”

Sentence 2: “Our clinic does breast implants and breast reduction surgeries!”

If you said Sentence 2 is less likely to be rejected, that’s correct! It does not imply that you’re trying to target transgender patients specifically; in fact, it could be applied to women and men in general.

It’ll take some time and practice — and probably a few rejections — before you get the hang of writing ad copy that doesn’t include personal attributes. Just keep working on it, and before you know it, you’ll have it down in no time.

 

Non-functional landing page

Landing pages are required for all Facebook ads. A landing page is simply a streamlined web page where potential patients will fill in requested information, such as their email and other contact information, so you can contact them to try to get them to come into your clinic for an appointment.

Having a non-functional landing page is sure to result in Facebook rejecting your advertisement. To avoid this, pay close attention to the guidelines Facebook has published about what makes a landing page a good landing page.

Another step you can take to circumvent landing page issues is to hire a reputable marketing agency to create one-of-a-kind landing pages for your practice.

 

Personal health

Though Facebook’s personal health ad policy is more focused on weight loss ads, it can still be applied to cosmetic surgery and plastic surgeon ads. For example, ads cannot contain before-and-after images and cannot generate a negative perception in its target audience. However, you can still (and should) use before-and-after images on your business’s Facebook page. 

This means you’ll have to get creative with your visual content, but that’s not a bad thing. This is an opportunity for you to find what exactly it is about your practice that sets it apart from other plastic surgeons and their clinics. Is it the care patients receive? The types of plastic and cosmetic surgeries you offer? The expertise of the doctors there?

 

Cosmetic procedures and weight loss

Facebook does have a restriction when it comes to advertising cosmetic procedures regarding the target audience. In order for your cosmetic surgery ad to be accepted, it must be targeted to users above the age of 18. 

As long as your audience targeting settings are set to target users 18 and older, there should not be much of an issue here.

 

Create ads

Now that you’ve gotten some of the Facebook ad policy basics out of the way, you can start creating ads.

 

Select high-quality images and videos

Visuals are everything. The text that comes with the images or videos you choose or create will not be what attracts prospects’ attention. It’s the imagery you select. Make sure your images and videos are eye-catching and appealing. Quality matters, and so does the message your chosen images or videos give off. Choose wisely!

 

Write ad copy

Just about every Facebook ad requires written text — even the videos. At the very least, this includes:

  • body text (which is displayed above the visual element of an ad)
  • headline or title (displayed in large text below the an ad’s visual element)
  • description (a brief summary located below the headline)
  • call to action/CTA button (a square button located near the description)

Each of these text-based elements should be unique and support the overall advertisement as a whole. The headline should be short and catchy — something that will make prospects scrolling through their newsfeed to stop and read it. The body text should intrigue prospects to click on the ad. The description can be a brief summary of the body text. The CTA button will have text that you select from a dropdown list. Make sure the CTA text you choose is relevant to the action you want prospects to take. For example, if you want prospects to make an appointment, go with Book Now, Request Time, or Contact Us.

 

Types of Facebook ads

One of the advantages of advertising on Facebook is the wide variety of ad mediums you can use. Each ad type has different specifications. Before you create your ad, double-check the specifications in the Facebook Ads Guide. This can save you a lot of time and effort.

 

Single image ads

Single image ads are advertisements that contain a single still image. They’ll include the text elements mentioned in the prior section. These ads are fantastic because they offer several different placement options at different price points, making them ideal for just about any budget.

 

Video ads

Video ads on Facebook can be actual video footage or a moving image such as a GIF. Even if you’re not an expert in video, thankfully Facebook offers in-app editing and video creation options.

Most video ads on Facebook are 15 seconds long, though they can go much, much longer, capping at 241 minutes. Your video should be able to hold viewers’ attention within the first few seconds of footage, so make sure you start strong before they lose interest and begin to scroll through their newsfeed.

 

Carousel ads

Carousel ads can contain up to 10 still images or videos in a slideshow. They display one visual at a time and require prospective leads to either click or swipe through each slide (though you can certainly cut up a very long image and use each part for each slide).

While the single image ad and video options only have one description and link, carousel ads can have descriptions written for each visual used, as well as individual links for each slide.

This makes them a good option for sharing patients’ testimonials (with a line from a testimonial on each slide), presenting information in a more interactive way, or displaying all of your cosmetic surgery options with a link that will go to a corresponding landing page.

 

Grow your cosmetic surgery practice with OppGen

OppGen has generated leads for hundreds of medical clinics, including cosmetic surgery practices just like yours. We recognize that not all practices are the same, which is why our marketing program is custom-made for all of our clients. If you want to start generating Facebook leads for your cosmetic surgery practice, you’ve come to the right place.

Contact OppGen today for more information.

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