OppGen MarketingOppGen Marketing
  1. OppGen Marketing
  2. »
  3. Medical
  4. »
  5. Page 2
A cosmetic surgeon outlines his patient's face in marker before surgery

By OppGen

How to Generate Cosmetic Surgery Leads on Facebook

Social media marketing is a great way to generate leads and grow your practice. One of the best social media platforms that allows advertising available is Facebook.

With Facebook’s 2.7 billion active users, you’re sure to reach people in need of your cosmetic surgery clinic’s services — and at a reasonable price point. The medical industry’s average cost per click (CPC) on Facebook is $1.32 per click, making it a very affordable and flexible option for most clinics’ marketing budget.

Facebook is one of the best places for you to generate cosmetic surgery leads for your practice. If you haven’t been utilizing it already, now’s the time to get started.

 

Create a Facebook business page for your cosmetic surgery practice

Before you can start generating leads through either of these means, you need to have a Facebook business page and account set up. Creating a Facebook business page is a very simple process that doesn’t require a whole lot of effort.

You’ll need:

  • Your practice’s name and a description of your business
  • A profile and cover photo
  • A call to action (or CTA for short)

You’ll input all of that information on this page, select the most relevant business category (you can choose up to 3, though “plastic surgeon” should suffice), and that’s it! You officially have a Facebook business page for your cosmetic surgery practice or clinic.

 

Create original content and share it on your Facebook page for organic leads

Once your Facebook business page is up and running, you can start sharing content on it. Content can be links to your most recent blogs, photos, videos, podcasts, and other information that you feel is important to share with your patients, both current and prospective.

Sharing original content without boosting it or advertising it through Facebook Ads is free, and it’s a great way to share information about your clinic.

Having a Facebook business page also gives you a useful tool for communicating directly with prospective patients: Facebook Messenger.

 

Use Facebook Ads to widen your audience

If you want to advertise your services to a wider audience, that’s where Facebook Ads comes into play. You can pay to promote posts you intended for organic lead generation or create an ad from scratch.

With a wide variety of audience targeting tools and options at your fingertips, you’ll be certain to find your target audience and start generating more leads.

 

Follow Facebook’s ad policies

Before you start advertising on Facebook, it would be wise to review Facebook’s ad policies. Having an understanding of how to submit ads and avoiding Facebook rejecting them is a key part of the process.

And if an ad you submitted is rejected, it’s not the end of the world. Take it as a learning opportunity to improve your advertisements, which will help you generate more leads in the long run.

 

Personal attributes

Facebook will reject ads containing anything that implies personal attributes, such as race, ethnic origin, religion or beliefs, age, sexual orientation, gender identity, disability, medical conditions (either physical or mental health-related), financial status, voting status, membership in a trade union, or name. Using the word “other” when it refers to one of these characteristics is also a no-go.

Starting an ad with a question that sounds like it’s in a bad infomercial is almost certainly going to be considered a personal attribute. In general, avoid using “you” or “your” in the ad copy.

For example, let’s say your clinic has worked with patients who are transgender and wanted a form of top surgery. With Facebook Ads, you’re going to be limited on what you can say. You can’t say you’re targeting these audiences in the text — but you can get creative with getting a message out without saying who you’re targeting.

Here are 2 different sentences you decide to write for this ad. One is less likely to be rejected than the other. Which one is it?

Sentence 1: “Are you questioning your gender identity?”

Sentence 2: “Our clinic does breast implants and breast reduction surgeries!”

If you said Sentence 2 is less likely to be rejected, that’s correct! It does not imply that you’re trying to target transgender patients specifically; in fact, it could be applied to women and men in general.

It’ll take some time and practice — and probably a few rejections — before you get the hang of writing ad copy that doesn’t include personal attributes. Just keep working on it, and before you know it, you’ll have it down in no time.

 

Non-functional landing page

Landing pages are required for all Facebook ads. A landing page is simply a streamlined web page where potential patients will fill in requested information, such as their email and other contact information, so you can contact them to try to get them to come into your clinic for an appointment.

Having a non-functional landing page is sure to result in Facebook rejecting your advertisement. To avoid this, pay close attention to the guidelines Facebook has published about what makes a landing page a good landing page.

Another step you can take to circumvent landing page issues is to hire a reputable marketing agency to create one-of-a-kind landing pages for your practice.

 

Personal health

Though Facebook’s personal health ad policy is more focused on weight loss ads, it can still be applied to cosmetic surgery and plastic surgeon ads. For example, ads cannot contain before-and-after images and cannot generate a negative perception in its target audience. However, you can still (and should) use before-and-after images on your business’s Facebook page. 

This means you’ll have to get creative with your visual content, but that’s not a bad thing. This is an opportunity for you to find what exactly it is about your practice that sets it apart from other plastic surgeons and their clinics. Is it the care patients receive? The types of plastic and cosmetic surgeries you offer? The expertise of the doctors there?

 

Cosmetic procedures and weight loss

Facebook does have a restriction when it comes to advertising cosmetic procedures regarding the target audience. In order for your cosmetic surgery ad to be accepted, it must be targeted to users above the age of 18. 

As long as your audience targeting settings are set to target users 18 and older, there should not be much of an issue here.

 

Create ads

Now that you’ve gotten some of the Facebook ad policy basics out of the way, you can start creating ads.

 

Select high-quality images and videos

Visuals are everything. The text that comes with the images or videos you choose or create will not be what attracts prospects’ attention. It’s the imagery you select. Make sure your images and videos are eye-catching and appealing. Quality matters, and so does the message your chosen images or videos give off. Choose wisely!

 

Write ad copy

Just about every Facebook ad requires written text — even the videos. At the very least, this includes:

  • body text (which is displayed above the visual element of an ad)
  • headline or title (displayed in large text below the an ad’s visual element)
  • description (a brief summary located below the headline)
  • call to action/CTA button (a square button located near the description)

Each of these text-based elements should be unique and support the overall advertisement as a whole. The headline should be short and catchy — something that will make prospects scrolling through their newsfeed to stop and read it. The body text should intrigue prospects to click on the ad. The description can be a brief summary of the body text. The CTA button will have text that you select from a dropdown list. Make sure the CTA text you choose is relevant to the action you want prospects to take. For example, if you want prospects to make an appointment, go with Book Now, Request Time, or Contact Us.

 

Types of Facebook ads

One of the advantages of advertising on Facebook is the wide variety of ad mediums you can use. Each ad type has different specifications. Before you create your ad, double-check the specifications in the Facebook Ads Guide. This can save you a lot of time and effort.

 

Single image ads

Single image ads are advertisements that contain a single still image. They’ll include the text elements mentioned in the prior section. These ads are fantastic because they offer several different placement options at different price points, making them ideal for just about any budget.

 

Video ads

Video ads on Facebook can be actual video footage or a moving image such as a GIF. Even if you’re not an expert in video, thankfully Facebook offers in-app editing and video creation options.

Most video ads on Facebook are 15 seconds long, though they can go much, much longer, capping at 241 minutes. Your video should be able to hold viewers’ attention within the first few seconds of footage, so make sure you start strong before they lose interest and begin to scroll through their newsfeed.

 

Carousel ads

Carousel ads can contain up to 10 still images or videos in a slideshow. They display one visual at a time and require prospective leads to either click or swipe through each slide (though you can certainly cut up a very long image and use each part for each slide).

While the single image ad and video options only have one description and link, carousel ads can have descriptions written for each visual used, as well as individual links for each slide.

This makes them a good option for sharing patients’ testimonials (with a line from a testimonial on each slide), presenting information in a more interactive way, or displaying all of your cosmetic surgery options with a link that will go to a corresponding landing page.

 

Grow your cosmetic surgery practice with OppGen

OppGen has generated leads for hundreds of medical clinics, including cosmetic surgery practices just like yours. We recognize that not all practices are the same, which is why our marketing program is custom-made for all of our clients. If you want to start generating Facebook leads for your cosmetic surgery practice, you’ve come to the right place.

Contact OppGen today for more information.

Chiropractor treats patient

By OppGen

How to Market Chiropractic Services

A 2016 Gallup study found that 35.5 million Americans saw a chiropractor within the past year, with 1 in 4 U.S. adults seeking care for neck or back pain.

Patients are the backbone of your chiropractic clinic. Without them, there would be no clinic. But you can’t guarantee that you’ll always have a steady influx of patients — yes, even with those 35.5 million Americans seeing chiropractors. Your existing patients may not always need care.

You need a plan to keep your chiropractic clinic running with more new patients.

That plan should include both digital and traditional marketing channels.

 

Digital marketing channels for chiropractic services

Website

In this day and age, websites are pretty much a requirement if you want your chiropractic clinic to survive. You need to be found online, and having a website can more or less guarantee that people looking for chiropractic services can find your clinic.

For optimum performance, your website should look sleek and professional, and reflect your clinic’s brand. Make sure that there’s no disconnect between your virtual presence and your clinic’s physical location. When these things fail to match up, it can negatively impact your business and result in fewer new patients coming through your doors.

Your website should also work smoothly and quickly on mobile browsers.

 

SEO

Assuming you have a website up and running, you’ll also want to start focusing on search engine optimization, or SEO, efforts. SEO is a strategy that focuses on getting your website to rank high on search engine results pages (SERPs) for relevant keywords. Being on the first page of search results can lead to an increase in traffic to your chiropractic clinic’s website, and ideally, start getting the traffic to convert into patients.

SEO is also the reason you want a mobile-first website. Google has started to shift to mobile-first indexing, and websites that perform incredibly well on mobile devices tend to rank higher. But that’s not the only thing that can help your website rank well.

You also need to create rich and robust content that’s relevant to your target audience. Content can be blog posts, images, videos, and/or podcasts, or a combination of all four. Creating good content that others can share and link back to is something that Google’s bots can see, and will reward you with better SERPs positions.

Keep in mind that SEO is not a fast, on/off strategy. It can take several months before you start seeing the fruits of your efforts.

 

Paid search ads

For faster results that get more leads through your chiropractic clinic’s doors, paid search ads are a great option.

Search engines host paid search ads, which have 2 main formats:

  1. Search engine ads/pay-per-click (PPC) ads: The first kind of paid search ads look similar to the individual results on SERPs. They can be found at the top or bottom of SERPs and are usually labeled with “ad.” PPC ads are great because they only show up when people search for certain keywords or phrases that you select. You can also narrow down who sees PPC ads by location, so you can ensure you’re only getting local clients — more specifically, prospective clients who are proactively seeking chiropractic care and treatment solutions. And if someone who isn’t a good fit sees that ad, it won’t cost you a penny! As the name implies, PPC ads only incur a charge if they are clicked on.
  2. Display ads: Display ads can be PPC ads as well; however, they aren’t text-only ads and they don’t appear on the search engine itself. Instead, display ads are visual ads that appear on websites. We’ve found display ads are most successful for retargeting prospects — a process that entails targeting ads to prospects who have already visited your website without doing anything, and displaying these ads as “reminders” to go back and take action (i.e., schedule a consultation).

 

Paid social media ads

Another great place to market to prospects is Facebook, where you can create different types of ads and target them to even more specific audiences.

Unlike Facebook and most social media sites, Google doesn’t require its users to create accounts. While Google Ads does have some demographic targeting options, these options aren’t as robust as the ones Facebook has to offer.

Facebook users share quite a bit of information when they sign up — their age, location, sex, relationship status, etc. — and then go on to share more with their likes, interests, and behavior.

Facebook’s targeting tools use all of this information to help better target ads to the right audiences. Once you know your target audience, you can utilize Facebook’s lookalike audience targeting tool. it will take the information about your best patients (with HIPAA, though, you’ll have to supply the information yourself and not use the account of a specific patient) and use it to push ads to more people like them. This can help you find more prospects and more patients.

Plus, Facebook Ads offers several different kinds of ads that go beyond text-only. You can combine text and images, either in single-image ads or carousel ads that feature multiple images. You can even create video ads. With all of the options Facebook Ads has to offer, you’ll certainly find the ones that are most effective for marketing your chiropractic services.

 

Reviews

According to the American Chiropractic Association, chiropractors are the highest-rated healthcare practitioners for low back pain treatment, as patients give them higher ratings than physical therapists, specialists, and primary care physicians.

That said, reviews are very important, especially if you are living in an area with several different chiropractors available for patients.

Reviews can make you stand out from your competitors and even improve your SERPs position, and as a medical professional, you have several options for where you can have your ratings displayed, such as:

We recommend creating or claiming a Google My Business listing for your chiropractic clinic, as Google is the most popular online review platform. Running your clinic’s Google My Business listing allows you to manage your reputation better than if you haven’t claimed your listing or created it.

Managing your reputation doesn’t mean you should try to hide or delete negative reviews; on the contrary, you should always respond to negative reviews. Negative reviews can actually be a good thing, as they offer feedback and can help you improve your services and offerings. So when you see a negative review, respond — but don’t use the same copied and pasted answer over and over again. 

Read what the patient has to say, apologize, and reach out to them to see if there is anything you can do for them to improve their experience.

This doesn’t mean that they’ll take down the review, but it does show everyone else who sees the review and your response that you care about your patients, and that goes a long way.

 

Traditional marketing channels for chiropractic services

Offer free health screenings/consultations, massages, and other relevant chiropractic services

Offering discounted or free services as value propositions can be a great incentive that can get new people through your chiropractic clinic’s doors.

Consider offering free consultations for first-time patients, free massages (if you have a massage therapist on the payroll), and other services you feel could make a good impression for these first-timers and would encourage them to come back for a follow-up appointment.

 

Partner with local businesses

If your chiropractic clinic specializes in certain areas, such as pediatrics, sports medicine, or certain types of injuries, it may be worth your time to look into a partnership with a local business.

For example, if you specialize in treating sports injuries, try reaching out to a local gym and see if you can offer screening services for a limited time, or if you can teach a class or give a seminar about preventing back injuries. This can help both you and the gym bring in more customers and patients, making it a win-win scenario for everyone involved.

Another relationship that may be worth building is one with personal injury law firms. It’s not uncommon for a personal injury attorney to refer one of their clients to go to a medical professional for another opinion. In the event that one of their clients has a back-related injury, they may reach out to a chiropractor they trust.

 

Create a business outreach program

You may not have local businesses’ trust right off the bat, and that’s okay. This just means you need to think of some ways to reach out to those businesses and establish that trust.

Hiring massage therapists and getting them to call local businesses and set up a massage event, either offering free massages or highly discounted massages.

Another option would be to run a giveaway contest or drawing with willing local businesses, in which they could receive free massages during a scheduled time of day.

 

Contact OppGen for more ideas for how to market chiropractic services

For more information on how to market chiropractic services, contact us today.

By OppGen

Online Quotes vs. Physical Appointments for Tattoo Removal Businesses

When trying to get more tattoo removal clients for your tattoo removal business, it’s important to think about what the prospective clients are looking for.

Prospective tattoo removal clients tend to look keep these main 2 priorities in mind when they are selecting a tattoo removal clinic:

  1. Effectiveness: Is the removal method and service effective? Will it remove the tattoo without scarring? Will the removal site look obvious? Will the tattoo still be somewhat visible? 
  2. Price: How much is a tattoo removal going to cost? What considerations go into the quote? Will the cost change at any point? Are payment plans available?

The ability to give these prospects a quote is key to helping them decide whether or not your business is the right one for them. But before you can give them the quote, your business needs to establish credibility online. Prospects’ experiences and perceptions of your business starts online, typically at your clinic’s website. In order to establish that credibility, your clinic’s website should have a seamless user experience that features appealing imagery.

Other digital touch points, such as social media accounts, should have the same level of professionalism. Inconsistency in messaging and images will raise prospects’ concerns and make them more skeptical of your business.

When leads decide to reach out to a tattoo removal business, they will probably have two quote models available to them: online quotes and the traditional physical appointment.

Both quote models have their strengths and weaknesses. Consider the following points when deciding which model is best for your business:

 

Online quotes for tattoo removal

Some tattoo removal clinics and businesses have started a digital-first approach for just about everything, including quotes for prospects’ tattoo removal.

This entails a series of messages, which are typically done over social media platforms like Instagram, between clinics and prospects. Prospects will reach out to a clinic and ask about their pricing. Clinics then respond to prospects’ questions by replying with a request for a photo of the tattoo that needs removing and more information about that tattoo, such as:

  • Age of the tattoo
  • Size of the tattoo
  • Types and colors of inks used
  • Skin type and color

This information can be used to estimate the cost of removal and number of removal sessions. 

 

Pro: Immediately addresses prospects’ priorities

The online quote option can be very effective in that it gives information pertaining to prospects’ main priorities: effectiveness and cost. By including before and after photos on your clinic’s social media accounts and website, you’re demonstrating the effectiveness of your tattoo removal process. 

Being able to give a quote within a matter of minutes gives prospects a good idea of how much removing their tattoo will cost. They can determine for themselves if that cost is within their budget or if they should seek tattoo removal elsewhere.

 

Pro: Easy to do from anywhere at any time

One of the perks of offering online quotes is that prospects can reach out to your clinic at any given time from just about any location. As long as they have access to the internet, they can message your clinic and request a quote.

Online quotes do not require prospects to travel or schedule a consultation, which is a solid advantage giving how things are changing due to the COVID-19 pandemic. Even when the pandemic is over, prospects may find themselves using online quote services more often.

 

Pro: Price matching made simple

If a prospect has already gone to a tattoo removal business in-person or has discussed an online quote with another business, you can easily counter the other offers by matching their prices or going a little bit below those prices. This can give your clinic a competitive edge over other nearby tattoo removal services.

 

Pro: High volume of leads

Due to the accessibility of online quotes, it’s likely you’ll receive a high volume of leads. Getting more leads potentially means you’ll get more business.

With a potentially higher lead volume, you’ll want to make sure you’re engaging with all of your leads and that your leads are receiving prompt responses and replies.

 

Con: Lower quality leads

Even though online quotes have the potential to bring in a high volume of leads, not all of those leads are going to end up as a treatment and sale. Leads may be shopping around at several different tattoo removal businesses that offer online quotes to see what the best price is. You might be “ghosted” by many leads before one decides to go with your clinic.

While this can’t be avoided entirely, you will have to work harder to close with leads when you’re working with online quotes. This may involve investing more time and sometimes more money into digital advertisements to close more deals.

 

Con: Need an in-house specialist who can price services

The ability to do online quotes is not a skill that can be learned overnight. It takes a lot of time to learn, especially if you don’t have a lot of experience in the tattoo removal process or experience for pricing services based on certain information.

This may mean you will have to have your technicians trained in pricing and digital customer experience — fields in which they tend to have minimal experience — which can be a hefty investment in time and involve trial and error.

Some clinics find the extra training and the risks involved (i.e., a quote that is much lower than it should be, resulting in a very unhappy customer when they get their first bill) not worth going through and will hire an in-house specialist who has skills in all of these areas. It might take time to find that specialist, but some feel it’s time worth spending.

 

Con: Cannot gauge the number of tattoo removal sessions 100% accurately

Even the most experienced in-house specialist may not be able to accurately determine the number of sessions a client needs. A photo of the tattoo can be very helpful but may not give all the needed information, particularly when it comes to size or ink colors. Some colors don’t appear quite right in photos due to poor lighting, which can affect the number of sessions and the cost, too.

Some prospects may not be able to provide all the information accurately, either — what one person considers to be dry skin or oily skin may not accurately report which one they have. They might not know the exact types of inks used. Maybe they’ve forgotten how long ago they got the tattoo.

It may be wise to include a disclaimer somewhere on your website or social media profiles regarding the accuracy of online quotes as well as at the start of the quoting process. 

 

Physical appointments for tattoo removal

Most tattoo removal clinics rely on in-person consultations with leads, which involve a lead coming into their physical location for a quote. This is the more traditional and likely most common model for tattoo removal quotes.

 

Pro: In-person quotes are more accurate

Seeing a tattoo in-person gives you all of the information you need for a quote right off the bat. You’ll be able to see the tattoo’s size, colors, and estimate its age due to fading with your own eyes, along with the client’s skin type and color. Because you have all of the information you need right away and have accurate information, you’ll be able to provide a more accurate quote and estimate of the number of removal sessions.

 

Pro: Easier to close

Because these leads are more likely to go through with your clinic’s tattoo removal service, it usually doesn’t take nearly as much work or effort to get the lead to close. That doesn’t mean you shouldn’t put in the effort, though — a prospect can get a quote in-person and still decide to not go through with it, which is a massive waste of time on your end that could have been better spent on trying to get other leads to go with the treatment.

One way to “sweeten the deal” is to say you can start the first session right there and then if they’re ready to start the process. Plus, that makes physical appointments worth the time for you and the lead.

 

Pro: High quality leads

The leads who show up for a physical appointment are probably committed to getting their tattoo removed. They had to schedule the appointment, which means they’ve probably reviewed your website and social media accounts and were happy with what they found. These prospects are more likely to commit to your removal process than many of those who are shopping around online for digital quotes.

 

Con: Lower lead volume

With physical appointments, the number of leads will potentially be lower than they would be by relying on an online quote model. This is due in part to things like scheduling an appointment, travel time, and transportation. Online quotes are easier to get from anywhere, making it more accessible for more leads to get quotes. However, even with the possibility of lower lead volume, you’re probably going to be dealing with higher quality leads who are more likely to stick with you for their tattoo removal treatment.

 

Con: Appointment scheduling and travel

For people with busy work schedules or less-than-reliable methods of transportation, having to go to a physical location at a set time can be tricky. Depending on where a prospect lives can also make physical appointments less appealing and difficult to attend, particularly those living in rural areas who have to drive several miles out to a tattoo removal clinic.

 

Con: Slower process

Compared to online quotes, the in-person physical appointment quote process takes more time. On the lead’s end of things, they have to take time out of their day to travel to your clinic’s physical location. It also requires more time spent on your end as you prepare your clinic for the lead’s arrival.

 

Which quote model should my tattoo removal business use?

There is no cut-and-dried answer to this question. The quote model you choose should play to your clinic’s strengths. If you’re using a physical appointment model and have no problem getting leads to become clients, stick with it. If you’ve found success with the high volume, lower quality lead online quote model, keep going with it.

You do not have to choose one quote model over the other. You can combine both models to reap the benefits of each one.

Still, it might be a good idea to test out the online quote model and see how it goes. It’s a newer model that helps you will receive a higher volume of leads compared to the traditional physical appointment model. Plus, if you implement a solid digital marketing strategy for your tattoo removal clinic with online quotes, it’s likely you may start to get more high quality leads.

 

Contact us for more information

At OppGen, we create customized digital marketing plans for each and every one of our clients that will play to their strengths and weaknesses. We can help your tattoo removal business start marketing online for both online quotes and physical appointments and successfully find high quality leads and sift through the lower quality ones.

For more information about how we can improve your lead generation strategy with digital marketing, contact us today.

By OppGen

5 Promotion Ideas to Help Your Tattoo Removal Business Grow

Running a tattoo removal business isn’t just about removing tattoos — it’s also about finding clients who need your business’s tattoo removal services. To do that, you need to invest time, effort, and some funds in promoting your business.

There are so many avenues for promoting your tattoo removal business. To avoid overwhelming you and your employees, we’ve come up with 5 tattoo removal promotion ideas to get you started.

 

1. Market your tattoo removal business on social media platforms

Social media marketing is simple and effective and doesn’t have to cost you a cent if you don’t want it to (though paid social media marketing is cost effective and has very specific audience targeting options, making it well worth your while).

You can start promoting your tattoo removal business by creating business pages on Facebook and Instagram and even a YouTube channel.

 

Facebook

Facebook business pages are free to create and manage. These pages can improve your local SEO standing because they give you a space where you can publish your tattoo removal business’s name, address, and phone number (NAP). You can (and should) include your business’s website, email address, and any other contact information that can help prospective clients find you. Plus, clients can leave reviews on your Facebook page and easily recommend and share your business with a single click.

It’s a platform that makes sharing updates and special offers easy — not to mention that once you have a Facebook business page in place, you can start creating a wide variety of advertisement types (i.e., single image posts, video, carousel, and collection ads) for both Facebook and Instagram that target specific audiences at reasonable, affordable rates.

 

Instagram

Instagram relies heavily on visuals — photos and videos — which makes it a great option for tattoo removal businesses and services. Some people may watch tattoo removal videos because they find them interesting or even satisfying. When possible, you may want to ask your clients if you can film the procedure and provide your followers with progression updates. And don’t forget to post before and after photos! 

 

YouTube

While Instagram is great for shorter videos, YouTube gives you the opportunity for longer tattoo removal videos. These longer videos can be cut up into parts that you can share with your Instagram and Facebook audiences.

YouTube also can help you tell your clients’ stories as they come in for each removal session. Just be sure to be mindful of HIPAA laws, which may or may not apply, depending on the kind of tattoo removal business you’re running.

A story can consist of the following:

  • The client’s general background. Their age or general age range, name (consider using a nickname or a fake name), what they do for a living, etc. Make sure your client has consented to your sharing these details on YouTube and being filmed.
  • The story behind their tattoo and why they want it removed.
  • The tattoo’s progress with each removal.

Depending on the size of your following, it’s possible that you may be able to make revenue from YouTube advertisements, which you can funnel back into your tattoo removal business.

YouTube has paid advertising options, too, so be sure to keep that in mind as a possibility. They are mainly video-based ads, but there are different types of ads and ad placement options available for your use.

 

2. Attend tattoo conventions

Even though tattoo conventions focus more on the process of tattooing than on tattoo removal, it’s certainly not a bad idea to try to get a booth at a local tattoo convention or event to explain what you can do.

Before you go to a tattoo convention, be sure to use your social media accounts to inform your audience that you’ll be attending. If you have a booth reserved for the convention, let them know what your booth number or location is, and any other information that may be helpful.

Not sure where to find tattoo conventions? Check out the World Tattoo Events website and search local Facebook event pages to see if there are any upcoming events that are relevant or tangental to tattoo removal services.

 

3. Offer free tattoo removal services for charity

Some tattoo parlors offer free cover-up tattoos for charity, so why not do something similar? You could offer free or heavily discounted tattoo removal services for low-income locals who want to get better jobs and believe getting rid of an old tattoo could help them get there. This could also be for people who are looking for work, too.

As with tattoo conventions, be sure to announce when you are offering free tattoo removals, requirements for getting a free tattoo removal, and how long you plan to offer free tattoo removal services. You could also create a Facebook event from your Facebook business page.

Don’t forget to post updates on the day of the charity event with lots of pictures and media! If you can, ask clients if you can tell their story: why they wanted their tattoo removed, how your clinic helped them, and so on.

People respond well to stories, and emotional ones that tug on heartstrings can go a long ways.

 

4. Sponsor a local event or athlete

Unlike charity events or tattoo conventions, sponsorships don’t have to be relevant to the event or person that needs or wants them. Sponsorships are a solid way to get your tattoo removal business’s name out into the public’s view.

Local events often look for sponsors to help fund their events, so it may be worth your time to keep an eye open for those sponsorship opportunities. State fairs and art or music festivals are great places to start looking. And look into what sponsorship levels entail — in some cases, you might end up being listed on an event T-shirt or brochure. Sometimes sponsors can get their own booth or stand and put on some entertaining activities that are somewhat relevant to what they do. 

Local athletes may also need or want sponsorships that can help them reach their goals (i.e., covering travel expenses to bigger events, sports supplies like golf clubs or better running shoes, special training, etc.). In terms of social media marketing, you can post your support of your sponsored athlete and share updates with how they’re doing and their progress. Drop a comment on your athlete’s social media page every so often. Cheer them on and encourage others to do the same! Just make sure you don’t flood your business’s social media accounts with just the athlete you’re sponsoring. 

 

5. Special deals and discounts

You can never go wrong in offering special deals and discounts to clients. There are so many good ways to do it, too, and many of those can benefit your tattoo removal business in ways you might not have considered.

For example, you could offer a current client a discount on their next removal session in exchange for leaving a review on your business’s Facebook or Google My Business pages. Assuming you did a great job and offered top-notch customer service, you’ll probably get a five-star review and detailed praise for what you did well. Reviews are important and help prospects decide whether or not a service is worth it. Plus, five-star reviews can boost your search engine results page (SERP) ranking.

If you’re just starting your tattoo removal business, you may have to be a little tighter with your earnings at first. Rather than give every client who reviews your business a discount, you could do a raffle or drawing for a gift card to a local restaurant or shop for those reviewers. Incentives like that can help you get more reviews .

Another option is to offer holiday discounts. Check your calendar for various holidays and see if there are any that might allow for a “fun” discount theme. You could start a promotional discount for current armed service members or veterans on Memorial Day or the Fourth of July.

In all of these examples, it’s always a good idea to promote these deals and discounts on your business’s social media accounts and even invest in some paid social media advertisements ahead of time.

 

Grow your tattoo removal business with OppGen

OppGenetix has successfully generated leads for hundreds of medical segment clients, including (but certainly not limited to) tattoo removal clinics and businesses, medical spas, chiropractors, weight loss clinics, and many more with our customized digital marketing strategies. We’re only scratching the surface with these 5 promotion ideas and would be happy to discuss more marketing ideas and solutions with you.

Contact us today or fill out our free digital audit. We look forward to hearing from you soon!

By OppGen

How to Start a Laser Tattoo Removal Business

In 2017, the tattoo removal market was valued at $159 million and is expected to hit $285.3 million in 2026. Simply put, tattoo removal is in demand, particularly since Americans are getting more tattoos.

If you’re looking to profit from this trend, look no further than starting your own laser tattoo removal business. If you don’t know where to start, you’ve come to the right place. This blog covers the basics of starting a laser tattoo removal business.

 

Research tattoo removal regulations

Before you create your business plan, research local tattoo removal regulations. Some states require more expertise than others. For example, some states require a medical professional — a nurse practitioner, registered nurse, physician assistant, or physician — to perform laser tattoo removal treatments. The type of medical professional may also vary.

 

Laser tattoo removal regulations by state 

Below, you can find each state’s medical laser device regulations and laws. Note that these regulations may not be up to date or specific to laser tattoo removal, and what is listed here is not meant to be given as legal advice. It is up to you to consult a legal expert in your area who can give you guidance.

 

Find an office space

You can’t exactly have a laser tattoo removal business without an office space. You shouldn’t need a lot of room for a tattoo removal clinic. At the very least, there should be enough room for a reception area, an office area, and a treatment area or room. Retail office space may not be the most effective, so consider office buildings that have spaces for medical facilities.

Another option is to rent a space with a larger pre-existing medical spa, or to simply work along with a medical spa. This can help you establish a client base and may give you a better idea of the expenses and local clientele. Depending on equipment and space the medical spa or practice already has, it may save you money on some of the initial costs of starting up a laser tattoo removal business.

 

Buy a laser

There are a lot of tattoo removal lasers and manufacturers out there, so you’ll have to do some research on what is best for your business. Consider the following when deciding on a tattoo removal laser for your business:

  • Your budget
  • What ink colors you can treat
  • How long it takes for the laser to warm up
  • Manufacturer support options — before and after purchasing

This will be one of the most important steps, so make sure you choose a laser that fits your goals and budgets, especially so you can invest in more options later on.

 

Market your laser tattoo removal business

Market your laser tattoo removal business early — before you open your doors.

Start by creating pages and profiles on Facebook, Google My Business, Bing Places for Business, Yelp, and Yellow Pages. Be sure to have a professional website up and running, too. Having all of these ready to go ahead of time will allow you to be found by prospects who are interested in your services. Plus, you can get a head start on marketing your new business on social media and by blogging.

Social media-wise, you can create a series of countdown-related posts until opening day. Throw in an opening day special to attract clients right into your business on day 1 and ask them to leave a review on your Facebook business page or any of those other websites. Positive reviews matter, so make sure you and your staff are making good impressions and are doing the best work possible. 

In terms of blogging, you could write about what clients can expect from your business, introduce yourself and your staff (which you should already have done on an About Us page), and any other information about laser tattoo removal that you think clients would find helpful. You can then share those blogs to social media along with any other launch marketing plans.

The marketing shouldn’t just stop after you’ve opened your laser tattoo removal business to the public. You will need to continue to post and share content to social media accounts and your website to keep clients interested and engaged.

Depending on your budget, you may want to reach out to a digital marketing company for assistance. That way you can focus on your new laser tattoo removal business’s day-to-day operations and not worry about attracting new clients.

 

Hire staff

Generally speaking, you really only need two positions for a high volume laser tattoo removal business: an office manager and a laser technician. When you’re just starting out, you could probably have one person handle both positions. However, in some states, you may need to hire a physician to supervise the laser technician, depending on their level of experience and degree, so be sure to check with your attorney to make sure you’re following the law.

A consideration that’s often overlooked is coordinating the timing of your hiring with the purchase of your laser. Some manufacturers offer laser training as a support option, and you’ll want to ensure your staff knows how to operate the machine.

An office manager is just as important as the laser technician. How they interact with clients can make a huge difference in whether or not they decide to use your business’s tattoo removal services. Be sure that your office manager is well trained in customer service and knows when they should be following up to contact leads.

OppGen has a free guide on how to improve your staff’s lead generation follow-up efforts, which can be downloaded here.

 

Create a business plan and execute it

Before opening your doors, you should have a few basic things covered:

  • Business hours
  • Medical record management
  • Patient scheduling
  • Payment options
  • Medical suppliers
  • Business insurance
  • Social media management

While these may seem like small details in the grand scheme of things, these details are still very important to have covered. You need to figure out how to minimize no-show appointments and have a good handle on patient scheduling. You need to know where you plan to order medical supplies from. You need to designate a staff member to manage social media accounts.

The earlier you have these things figured out, the better it will be for you and your business later down the road.

 

Get a head start on creating your laser tattoo removal business

OppGen has worked hard to get our laser tattoo removal clients more leads using digital marketing strategies. To learn more about what we do and how we do it, contact us today for more information, or fill out our free digital audit to discover where your marketing plan needs improvement.

1 2 3 4 9
A cosmetic surgeon outlines his patient's face in marker before surgery
How to Generate Cosmetic Surgery Leads on Facebook
Chiropractor treats patient
How to Market Chiropractic Services
Online Quotes vs. Physical Appointments for Tattoo Removal Businesses
5 Promotion Ideas to Help Your Tattoo Removal Business Grow
How to Start a Laser Tattoo Removal Business