Google Drops Instant Search
Google’s Instant Search is what brings up suggestions from past searches and attempts to guess where your rapid finger and thumb movements are going. The problem they had was that as queries came in more and more regularly on mobile, google was having a hard time orienting the Instant Search results to be compatible to a smaller screen.
Google’s comment on the matter: “We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices.”
They will most likely develop something similar that is much more mobile capable. In the meantime; without Google instantly suggesting your page or product, it will be even more important to improve paid search efforts. Google was directing traffic more thoroughly but without this feature, PPC keyword targeting will need to be optimized as closely to a customer’s journey even more than in the past. Now is not the time to slack on your digital footprint. |
