Acquire More Medical Spa Clients Organically
As the owner or marketing manager of a medical spa, you know it’s important to have a website where clients can schedule appointments. But if prospects can’t find your medical spa’s website, that’s a huge problem. Thankfully, that problem can be fixed with search engine optimization (SEO), a digital marketing strategy centered on optimizing your website so it ranks higher on search engines like Google and Bing.
How Our Medical Spa SEO Program Works
Not all medical spa SEO programs are equal, and that’s why OppGen Marketing’s holistic medical spa SEO program covers all 4 components of SEO. This helps us make sure your medical spa succeeds in not just one aspect of SEO, but several areas, leading to the best possible results.
1. Technical SEO
The goal of technical search engine optimization is to improve the website itself, specifically its load time, mobile responsiveness, and navigation. Load times and speeds go hand in hand with mobile responsiveness, which is a term used to refer to how well a website operates on mobile devices. Google in particular has been making a push for mobile-first SEO, meaning the search engine will rank a website based on how quickly a website loads on a mobile device. That push for mobile-first SEO makes sense since nearly 50% of web traffic now comes from smartphones and tablet devices. If you don’t have a website that works quickly and smoothly on mobile devices, OppGen Marketing can build a website that does.
2. Local SEO
Location matters, and search engines know this. It’s why when a potential customer searches using the phrase “medical spa near me” (and most of the time, the “near me” isn’t necessary) search engines will show results based on the searcher’s physical location in real time. If your medical spa business’s website doesn’t appear on local search results, you’re going to miss out on some excellent clients in your neighborhood. After all, 90% of consumers use the internet to find a local business.
OppGen Marketing’s local search engine optimization team can help put your medical spa on the map (or at least Google Maps) by setting up a Google My Business page and other relevant listings, like Yelp, Healthgrades, or Yellow Pages.
3. On-Page SEO
On-page SEO is all about content — the information on the website. On-page SEO (which is also known as content marketing) is the component you have the most control over. You can’t guarantee you’ll have the fastest website of all time, but you can decide what goes on each web page. And the content you choose matters a lot, because your content needs to be relevant and focused around specific keywords and phrases your prospective clients and patients could use in a Google search.
Researching those keywords takes time and effort, and it helps to have someone with expertise to do it for you if you’re not familiar with the process. Thankfully OppGen has SEO experts who are ready not only to do the keyword research but in-house content writers as well, ensuring your content is well-written and original.
4. Off-Page SEO
Off-page SEO emphasizes getting your website’s content shared across the world wide web. This is done through social media shares, positive reviews, and link building. When your medical spa’s website receives positive reviews from clients and patients, and when other websites begin to link back to your content, search engines notice this and reward your website with a higher, more visible position.
Why Your Medical Spa Needs an SEO Strategy
Better Visibility
If your medical spa website can’t be found on the first or second page of search results, it’s unlikely you’ll get any organic leads. SEO can help more leads find you and eventually bring them into your med spa. OppGen Marketing’s medical spa SEO program can boost your website’s visibility and help convert more prospects into clients.
Cost Effectiveness
Paid search and social media advertising campaigns are fantastic digital marketing channels when it comes to finding prospects and leads quickly. However, these are best for short term results, and you should be focusing your medical spa’s lead generation efforts over the long term. SEO may not deliver immediate results, but over time, it pays off and compounds as you continue to improve your website at every level, from technical SEO all the way to on- and off-page SEO.
More Credibility & Trust
The ability to build trust for clients, both those who visit your medical spa regularly and prospective ones, goes a long way. Implementing an SEO strategy is an excellent way to share your knowledge and expertise with those who want to know more about certain treatments. Search engines tend to place websites with in-depth content, positive reviews, and more social media shares and backlinks in more visible locations, where prospects are far more likely to click through.
Learn More About OppGen’s Medical Spa SEO Program
OppGen Marketing doesn’t just direct traffic to your website — our experience in working with our medical spa clients (and 100s of specialized medical clinics) has given us useful data on who is a high-quality lead and focusing on bringing those leads into your spa. And that is exactly what our medical spa SEO program is designed to do, with an additional, improved return on investment when compared to traditional marketing channels.
Contact OppGen for more information, or fill out our free digital audit for feedback on your current website.