Medical Spa Marketing: Get More Clients Through The Door

Give Your Medical Spa a Digital Facelift

Medical spas are places of relaxation and rejuvenation. If you’re worried about expanding your medical spa’s clientele and improving upsell numbers, it can make it much harder for you to focus on your current customers.

We understand that medical spas need customers who’ll return for follow-up treatments, but they also need new customers. Balancing these two groups is a difficult thing to do, especially when you have clients to attend to. Passing the marketing off to us will help you (and your current and future customers) relax.

As a HIPAA-trained digital marketing agency, OppGen specializes in marketing campaigns for medical practices, just like your medical spa. Our success comes from our ability to combine digital marketing strategies with a network effect from working with 100s of local clinics. We generate leads with a combination of SEO strategies, targeted PPC and paid social campaigns, programmatic advertising, and website and landing page development.

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Refresh & Remarket Your Medical Spa

Just as you want your best customers to keep coming back for follow-up appointments and upsold treatments, OppGen wants to keep directing more potential customers to go to your website, and eventually, right into your spa.

We utilize remarketing, the process of bringing back a curious segment of a targeted audience to a website with ads on Google or social media sites. This segment is made up of people that have been to your website before but didn’t go anywhere farther than the homepage. They’re interested in what you have to offer but aren’t ready to buy in — yet.

That’s where we come in. That information can help us get your medical spa to the forefront of their minds with digital advertising in several forms: text ads, display ads, and video ads. Eventually, this will draw them back to the website to take action: contacting you for a spa day appointment. Before you know it, these new clients will be regulars at your medical spa.

In short, digital marketing can help build client retention rates and boost your upsell numbers, all while bringing in more new clients.

How Our Program Works

Target Local Prospects with PPC

OppGen’s medical spa marketing program targets prospective clients in your area that are actively seeking treatments such as dermal fillings or microneedling, Botox or Jeuveau, CoolSculpting, PRP treatments, laser tattoo or wrinkle removal, and others.

By using geotargeted methods, we can track down potential clients that are actively seeking out a medical spa in your service area.

We’ll ensure your ad spend isn’t being spent on attracting customers who live nowhere near your medical spa or aren’t interested in what your medical spa has to offer. Instead, we’ll focus our efforts on a specific audience that we already know is looking for services in your neighborhood.

campaign and landing page optimization icon by freepik

Optimize Your Website

One of the biggest factors when it comes to SEO is one that far too many businesses are failing to address: a mobile-first website. If your business’s website isn’t loading on a phone in 3 seconds or less, your medical spa is at a huge disadvantage.

OppGen develops websites and landing pages that can and will generate more leads and drum up more business. These sites are built to work quickly on mobile, tablet, and desktop browsers.

We’ll help optimize your new website to contain SEO-friendly content. We’ll also research keywords and search phrases related to your business and help you write content that’s valuable to your clients and the general public.

While some agencies might leave you to do the rest of the work once your website is ready to go for all things SEO, OppGen won’t do that. Our fingers are on the pulse of the latest SEO strategies, and for as long as you work with us, we’ll be sure to keep your site up to date with best practices.

Grow Your Medical Spa

Combining all of these strategies and more will help grow your spa’s clientele. It doesn’t matter if your med spa specializes in Kybella and O-Shots, massages, or vein treatments; with our medical spa marketing program, you’ll see a boost in leads and retention.

We’ll be here with you, celebrating each new appointment booked and lead generated, at every step of the way.

Relax: We’re Here to Help

Stop stressing out because you can’t figure out why there aren’t customers lining up at your medical spa’s door. Focus on your clients and leave the digital marketing up to us. You should be doing what you do best, and we’ll ensure you can do just that.

Iron out the wrinkles in your medical spa’s current marketing strategy, starting with our free digital audit and digital market analysis. And that’s just the beginning of what we can do for you.

Free Audit