Weight Loss Marketing

Grow Your Weight Loss Clinic

While some agencies focus on generating traffic and lead volume, here at OppGen, a HIPAA-trained digital marketing firm, we specialize in generating actual patients for your weight loss clinic through weight loss marketing. Our team understands the needs of your weight loss clinic. Your staff is busy helping patients with their health, and wasting time and effort on subpar leads can be frustrating.

Successful weight loss patient generation requires an understanding of proper prospect targeting and positioning. There are a whole host of reasons why someone will choose to lose weight and seek the services of a weight loss clinic. The decision can be made out of the blue, following medical advice, or to prepare for a forthcoming occasion or event.

Our experience in weight loss marketing means we have the insights and expertise that can ensure your marketing appeals to the motivations of this audience and addresses their concerns.

OppGen is always careful to ensure your marketing engages consumers at a time when they are receptive to your messages, and in a way that prompts them to act. Our experts also work to ensure proper ad compliance so your clinic can be confident all guidelines are being followed.

Natural Weight Loss Marketing

In our experience, we’ve found natural weight loss clinics are best marketed as a healthy lifestyle coaching program. We emphasize that aspect as well as your clinic’s customized exercise programs and meal plans that are designed to help your clients’ bodies do most of the work.

Medical Weight Loss Marketing

Medical weight loss clinics often attract people who’ve already tried a natural weight loss program that hasn’t worked. As a result, those are the audiences we target and nurture through the marketing funnel.

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Enhance Your Weight Loss Clinic’s Advertising

Whether you’re promoting a medically supervised diet and nutrition plan or a new fitness program at your clinic, we can help you reach the right patients who are looking for a natural weight loss solution to obtain their goals.

Prospects will want to see evidence of your expertise, proof of clients’ weight loss, hear former customers’ opinions, and what your weight loss treatments involve.

We will make sure your medical weight loss marketing campaigns deliver in all these areas.

Even if your weight loss clinic is already doing traditional advertising, digital advertising and weight loss marketing can enhance that. We can make any existing digital marketing campaigns more efficient. If you need help determining what marketing channels are best for your business, we’ll help you figure it out.

We pride ourselves on showing a direct return on investment through advertising.

How Our Program Works

Target Local Prospects with PPC & Paid Social Ads

We specialize in developing and delivering innovative weight loss marketing strategies and solutions. If you’re seeking ways to pull in new customers, we know how to find them. Our tried and tested approaches are proven to generate high-quality leads.

One approach we take great pride in is our pay-per-click (PPC) ad program. If your current PPC strategy is driving unqualified traffic and bogus leads, you’re wasting your money.

We target local prospects through geotargeting, which allows us to only display PPC ads to particular demographics in certain locations. Paid social media ads can be even more specific and accurate. If your target audience is married women over the age of 25 in the Columbus metro area, we can make sure those are the people who see those ads.

Set More Appointments Through an SEO-Friendly Website

There isn’t a one-size-fits-all approach to weight loss, and they’re certainly is not a one-size-fits-all approach to marketing strategies. If you’re focused on long-term growth, you may want to consider our SEO program. SEO is a long game, but it’s one worth playing, because it brings in organic (that is, unpaid) leads.

We’ll develop a website that’s fast and mobile-responsive. If your website is slow and doesn’t load well on a phone, it’s already taking a hit to its search result page rank. It’s imperative that your site is on the first or second page of results since few people go past the second page.

Content is king, so we’ll also create content for your website to show the world (or at least your neighborhood) that your weight loss clinic is the place to go.

Create a Lead-to-Patient Nurturing Plan

Whenever a potential weight loss patient submits information through a lead tracking form on your website, we’ll send you an email as a reminder to follow up with your leads. Engaging with leads will keep your brand at the top of their minds and continue to drive them back to your website until they convert to becoming one of your patients.

Grow Your Weight Loss Clinic with Our Marketing Program

Quality new patient leads are the lifeblood of any clinic that aims to grow. Thanks to the rapid growth and market data our unique program provides, we are able to help many of our clients uncover potential growth opportunities in other markets, leading to the opening of additional clinics.

Weight Loss Marketing Product Guide

See how our specialized lead generation program for weight loss clinics is able to achieve a performance level no individual clinic could reach on its own.

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Contact Us

Whether you offer natural or medical weight loss plans, body contouring, plastic surgery, or a combination of weight loss treatments to patients, you can be certain that we can develop a marketing strategy that’s as unique as your weight loss clinic and its offerings.

Start your marketing journey with us by filling out our free digital audit.

Free Audit